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    • 12. 发明申请
    • Predictive Tool for Defining Target Group
    • 用于定义目标群体的预测工具
    • US20150348073A1
    • 2015-12-03
    • US14326207
    • 2014-07-08
    • Gaith KawarOliver ConzeAbhijit MitraPrerna Makanawala
    • Gaith KawarOliver ConzeAbhijit MitraPrerna Makanawala
    • G06Q30/02
    • G06Q30/0204G06Q30/0201
    • Embodiments relate to methods and apparatuses creating and analyzing target groups, for example as relied upon in conducting marketing campaigns. Certain embodiments allow predictive definition of a target group based upon an underlying complex mathematical model, which may reference large data volumes regarding individual targets in an underlying database. An interface affords simplified visualizations of the target group, for example circles of varying diameter representing target group size. Adjustable graphic elements (e.g., sliders) in dashboard views may allow predictive definition of the target group based upon inputs such as marketing cost, target group size, and/or expected revenue, etc. Once defined and stored, target groups may be explored in an interactive manner through application of filter criteria, thereby promoting familiarity with target group characteristics. Embodiments allow users who are not modeling experts, to nevertheless interact efficiently with large data volumes in order to intuitively define and/or explore a target group.
    • 实施例涉及创建和分析目标群体的方法和装置,例如在进行营销活动时依赖的。 某些实施例允许基于潜在的复杂数学模型对目标组进行预测定义,所述基础复杂数学模型可以参考关于底层数据库中的各个目标的大数据量。 界面提供目标组的简化可视化,例如表示目标组大小的不同直径的圆。 仪表板视图中的可调节图形元素(例如,滑块)可以允许基于诸如营销成本,目标组大小和/或预期收入等输入来对目标组进行预测性定义。一旦定义和存储,可以在 通过应用过滤标准的互动方式,从而提高对目标群体特征的熟悉程度。 实施例允许不是建模专家的用户尽可能高效地与大数据量交互,以便直观地定义和/或探索目标组。
    • 13. 发明申请
    • Interactive Tool for Exploring Target Group
    • 用于探索目标群体的互动工具
    • US20150348124A1
    • 2015-12-03
    • US14326227
    • 2014-07-08
    • Oliver ConzeGaith KawarAbhijit MitraPrerna Makanawala
    • Oliver ConzeGaith KawarAbhijit MitraPrerna Makanawala
    • G06Q30/02
    • G06Q30/0269
    • Embodiments relate to methods and apparatuses creating and analyzing target groups, for example as relied upon in conducting marketing campaigns. Certain embodiments allow predictive definition of a target group based upon an underlying complex mathematical model, which may reference large data volumes regarding individual targets in an underlying database. An interface affords simplified visualizations of the target group, for example circles of varying diameter representing target group size. Adjustable graphic elements (e.g., sliders) in dashboard views may allow predictive definition of the target group based upon inputs such as marketing cost, target group size, and/or expected revenue, etc. Once defined and stored, target groups may be explored in an interactive manner through application of filter criteria, thereby promoting familiarity with target group characteristics. Embodiments allow users who are not modeling experts, to nevertheless interact efficiently with large data volumes in order to intuitively define and/or explore a target group.
    • 实施例涉及创建和分析目标群体的方法和装置,例如在进行营销活动时依赖的。 某些实施例允许基于潜在的复杂数学模型对目标组进行预测定义,所述基础复杂数学模型可以参考关于底层数据库中的各个目标的大数据量。 界面提供目标组的简化可视化,例如表示目标组大小的不同直径的圆。 仪表板视图中的可调节图形元素(例如,滑块)可以允许基于诸如营销成本,目标组大小和/或预期收入等输入来对目标组进行预测性定义。一旦定义和存储,可以在 通过应用过滤标准的互动方式,从而提高对目标群体特征的熟悉程度。 实施例允许不是建模专家的用户尽可能高效地与大数据量交互,以便直观地定义和/或探索目标组。
    • 14. 发明申请
    • COUPLING ANALYTICS AND TRANSACTION TASKS
    • 联系分析和交易任务
    • US20120198369A1
    • 2012-08-02
    • US13018141
    • 2011-01-31
    • Alexander SorinSandesh SawantKedar ShiroorPrerna Makanawala
    • Alexander SorinSandesh SawantKedar ShiroorPrerna Makanawala
    • G06F3/048
    • G06Q10/10
    • A set of data objects is identified satisfying a search query associated with an application adapted to perform a set of transactions on the data objects. A plurality of common attributes are identified, each shared by at least two objects in the set of data objects. A graphical analytics viewer is dynamically selected from a plurality of viewers each adapted to present a representation of data objects according to a corresponding analytics scheme. The selected viewer is selected for presentation in a graphical user interface based on identifying that the viewer has an analytics scheme related to one of the common attributes. Presentation of the selected viewer includes a selectable graphical representation of each data object in the set of data objects. At least one of the graphical representations is selected and a transaction from the set of transactions initiated on the data object corresponding to the selected graphical representation.
    • 识别符合与适于在数据对象上执行一组事务的应用相关联的搜索查询的一组数据对象。 识别多个公共属性,每个共同属性由数据对象集合中的至少两个对象共享。 从多个观看者动态地选择图形分析查看器,每个观看者适于根据相应的分析方案呈现数据对象的表示。 基于识别出观看者具有与一个共同属性相关的分析方案,所选择的观看者被选择用于呈现在图形用户界面中。 所选择的观众的呈现包括数据对象集合中的每个数据对象的可选图形表示。 选择至少一个图形表示,并且从对应于所选择的图形表示的数据对象上发起的来自该组事务的事务。