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    • 11. 发明申请
    • SERVICE USING REFERRER STRINGS TO IMPROVE ADVERTISEMENT TARGETING
    • 使用引用线改善广告目标的服务
    • US20080288452A1
    • 2008-11-20
    • US11748845
    • 2007-05-15
    • Pasha SadriDaniel Joseph RaffelJonathan James TrevorEdward Ho
    • Pasha SadriDaniel Joseph RaffelJonathan James TrevorEdward Ho
    • G06F17/30
    • G06F16/9535
    • Query information in an indication of a referral to a web page is used to characterize the web page, e.g., for targeting advertisements and/or other supplemental content to display in association with the web page or in the process of responding to subsequent search engine queries. A referral indication may be provided by the publisher web page, indicating a referral from a search engine service to the publisher web page based on an activation of one of a plurality of search results. The referral indication, and sometimes other information as well, is processed to cause determination therefrom of characteristics of the publisher web page. Thus, for example, based at least in part on the determined characteristics, supplemental content may be determined to be displayed in association with the content of the publisher web page. In addition, the determined characteristics may be used by a search engine service in the process of responding to search queries.
    • 用于引用到网页的指示中的查询信息用于表征网页,例如,用于定位要与网页相关联地显示的广告和/或其他补充内容,或者在响应随后的搜索引擎查询的过程中 。 引导指示可以由发布者网页提供,指示基于多个搜索结果中的一个的激活从搜索引擎服务到发布者网页的推荐。 处理转介指示,有时还有其他信息,从而确定发布者网页的特征。 因此,例如,至少部分地基于所确定的特征,可以确定与发布者网页的内容相关联地显示补充内容。 此外,所确定的特征可以由搜索引擎服务在响应搜索查询的过程中使用。
    • 13. 发明授权
    • Alternate page determination for a requested target page
    • 请求的目标页面的替代页面确定
    • US09043434B1
    • 2015-05-26
    • US13230681
    • 2011-09-12
    • Pasha SadriJonathan J. Trevor
    • Pasha SadriJonathan J. Trevor
    • G06F15/16H04L12/28
    • G06F17/30893G06F17/30864G06Q30/0255G06Q30/0278H04L12/2825H04L12/2856H04L67/02
    • Methods and structures are disclosed that allow a user navigation action (e.g., clicking a link in a web browser) to be intercepted for a determination of whether to provide the user an alternate page instead of a requested target page. A user may be redirected to an alternate page based on various criteria, including data related to content of the target page, whether the target page is unavailable, etc. In some embodiments, alternate page determination is performed by a computer system of a website different from a website of the target page. Thus, presenting an alternate page to a user may be based on a target page featuring an out-of-stock product, or one that is currently unavailable with certain features. The alternate page may include more useful content, and may include a current link to purchase the product, a link to purchase a similar product, or other features.
    • 公开了允许用户导航动作(例如,点击网络浏览器中的链接)被拦截的方法和结构,用于确定是否向用户提供替代页面而不是所请求的目标页面。 可以基于各种标准将用户重定向到替代页面,包括与目标页面的内容相关的数据,目标页面是否不可用等。在一些实施例中,替代页面确定由不同的网站的计算机系统执行 从目标页面的网站。 因此,向用户呈现替代页面可以基于具有缺货产品或目前不具有某些特征的目标页面。 替代页面可以包括更有用的内容,并且可以包括购买产品的当前链接,购买相似产品的链接或其他特征。
    • 20. 发明授权
    • Interactive map-based travel guide
    • 互动地图旅游指南
    • US08825370B2
    • 2014-09-02
    • US11263623
    • 2005-10-28
    • Jianing HuPasha Sadri
    • Jianing HuPasha Sadri
    • G01C21/00
    • G01C21/343G01C21/3605
    • A trip planner is provided for creating, modifying, categorizing, and sharing online trip plans. A trip plan includes a list of items such as hotels, restaurants, and tourist attractions selected from a travel guide or provided by a user. An item can have a street address for positioning the item on a map, an image and description of the item, and other metadata assigned by the user, such as tags and notes. The trip planner can generate an itinerary listing the items, and a corresponding map showing the locations of the items. A trip plan can be shared with other users, who can locate the trip plan by searching for the tags or other metadata.
    • 旅行计划提供用于创建,修改,分类和共享在线旅行计划。 旅行计划包括从旅行指南中选择或由用户提供的诸如酒店,餐馆和旅游景点的物品的列表。 项目可以具有用于将物品定位在地图上的街道地址,物品的图像和描述以及用户分配的其他元数据,例如标签和笔记。 旅行计划员可以生成列出项目的行程,以及显示项目位置的对应地图。 旅行计划可以与其他用户共享,谁可以通过搜索标签或其他元数据来定位旅行计划。