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    • 17. 发明申请
    • DEMOGRAPHIC ANALYSIS USING TIME-BASED CONSUMER TRANSACTION HISTORIES
    • 使用基于时间的消费者交易历史的人口统计分析
    • US20100280881A1
    • 2010-11-04
    • US12773766
    • 2010-05-04
    • Patrick FaithKevin P. SiegelZhongxiao Jiang
    • Patrick FaithKevin P. SiegelZhongxiao Jiang
    • G06Q10/00G06N5/02G06N3/02
    • Systems, apparatus, and methods for determining groups of similar consumers and for identifying a trend in consumer behavior are provided. Likelihoods of a transaction being initiated at various times by one consumer can be calculated based on previous transactions of the consumer. The likelihoods for different consumers can be used to determine a group of similar consumers as a demographic. The likelihoods of a transaction being initiated at various times by a consumer of a demographic (or other entity) can be used to forecast trends (such as a demand for a product) and make business decisions, such as for marketing campaigns, inventory levels (e.g. at particular stores or for all stores), pricing, and store locations. Such likelihoods when focused to a particular category of transactions can provide even greater accuracy.
    • 提供了用于确定类似消费者群体并识别消费者行为趋势的系统,装置和方法。 可以根据消费者的先前交易来计算在一个消费者的不同时间发起的交易的可能性。 不同消费者的可能性可用于确定一组类似消费者的人口。 消费者可以使用人口统计(或其他实体)在不同时间启动交易的可能性来预测趋势(例如对产品的需求),并做出业务决策,例如营销活动,库存水平( 例如在特定商店或所有商店),定价和商店位置。 当专注于特定类别的交易时,这种可能性可以提供更高的准确性。