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11. 发明申请

US20090282014A1 Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and a Search Query 审中-公开
标题翻译：用于预测数字广告与搜索查询之间相关程度的系统和方法
公开(公告)号：US20090282014A1
公开(公告)日：2009-11-12
申请号：US12116710
申请日：2008-05-07
申请人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
发明人： Evgeniy Gabrilovich , Vassilis Plachouras , Andrei Broder , Vanessa Murdock , Donald Metzler , Vanja Josifovski , Massimiliano Ciaramita , Marcus Fontoura
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/334 , G06F16/951
摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and a search query are disclosed. Generally, an ad provider receives a digital ad request associated with a search query. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the search query associated with the digital ad request, and determines a degree of relevance between the set of candidate digital ads and the search query based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the search query, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.
摘要翻译：公开了用于预测一组候选数字广告与搜索查询之间的相关程度的系统和方法。通常，广告提供商接收与搜索查询相关联的数字广告请求。广告提供商确定可以针对数字广告请求提供的一组候选数字广告。相关性模块从所述候选数字广告集合和与数字广告请求相关联的搜索查询提取一组特征，并且基于预测模型确定候选数字广告集合和搜索查询之间的相关程度，并且提取一组功能。如果相关性模块确定候选数字广告的集合与搜索查询相关，则广告提供者可以响应于接收到的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

12. 发明申请

US20090132334A1 System and Method for Estimating an Amount of Traffic Associated with a Digital Advertisement 审中-公开
标题翻译：用于估计与数字广告相关的流量的系统和方法
公开(公告)号：US20090132334A1
公开(公告)日：2009-05-21
申请号：US11942153
申请日：2007-11-19
申请人： Xuerui Wang , Marcus Fontoura , Vanja Josifovski , Andrei Broder
发明人： Xuerui Wang , Marcus Fontoura , Vanja Josifovski , Andrei Broder
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202
摘要： Systems and methods for estimating an amount of traffic associated with a digital ad are disclosed. Generally, a forecasting module identifies a set of candidate webpages on which a digital ad may be displayed and estimates a click through rate associated with the digital ad and a webpage of the set of candidate webpages. The forecasting module determines a ranking score associated with the digital ad based on the determined click through rate and a bid price associated with the digital ad. The forecasting module then examines historical data, such as search logs, to determine an estimate of traffic associated with the digital ad with respect to the webpage in response to determining the ranking score of the digital ad exceeds a ranking score associated with another digital ad that was previously displayed on the webpage.
摘要翻译：公开了用于估计与数字广告相关联的流量的系统和方法。通常，预测模块识别可以在其上显示数字广告的一组候选网页，并且估计与数字广告相关联的点击率和该组候选网页的网页。预测模块基于所确定的点击率和与数字广告相关联的出价来确定与数字广告相关联的排名得分。预测模块然后检查诸如搜索日志的历史数据，以响应于确定数字广告的排名得分超过与另一数字广告相关联的排名得分来确定相对于网页与数字广告相关联的流量的估计，以前显示在网页上。

13. 发明申请

US20070038707A1 Indexing and searching of electronic message transmission thread sets 失效
标题翻译：索引和搜索电子信息传输线程集
公开(公告)号：US20070038707A1
公开(公告)日：2007-02-15
申请号：US11200969
申请日：2005-08-10
申请人： Andrei Broder , Nadav Eiron , Marcus Fontoura , Michael Herscovici , Ronny Lempel , John McPherson, , Eugene Shekita
发明人： Andrei Broder , Nadav Eiron , Marcus Fontoura , Michael Herscovici , Ronny Lempel , John McPherson, , Eugene Shekita
IPC分类号： G06F15/16
CPC分类号： G06Q10/107 , Y10S707/99933 , Y10S707/99934 , Y10S707/99936
摘要： A method includes describing the thread configurations of a volume of well-ordered electronic message transmissions (EMT) and utilizing the thread configuration data to conduct selective searches of the EMT volume. An apparatus includes a thread processor and a query manager. The thread processor analyzes the EMT threads and records the thread configuration data. The query manager utilizes the thread configuration data to conduct selective searches of the EMT volume.
摘要翻译：一种方法包括描述一系列良好有序的电子信息传输（EMT）的线程配置，并利用线程配置数据进行EMT卷的选择性搜索。一种装置包括线程处理器和查询管理器。线程处理器分析EMT线程并记录线程配置数据。查询管理器利用线程配置数据进行EMT卷的选择性搜索。

14. 发明申请

US20060155739A1 A Generic Architecture for Indexing Document Groups in an Inverted Text Index 有权
标题翻译：用于在反文本索引中索引文档组的通用架构
公开(公告)号：US20060155739A1
公开(公告)日：2006-07-13
申请号：US10905604
申请日：2005-01-12
申请人： Andrei Broder , Marcus Fontoura , Michael Herscovici , Ronny Lempel , John McPherson , Andreas Neumann , Runping Qi , Eugene Shekita
发明人： Andrei Broder , Marcus Fontoura , Michael Herscovici , Ronny Lempel , John McPherson , Andreas Neumann , Runping Qi , Eugene Shekita
IPC分类号： G06F17/00
CPC分类号： G06F17/30622
摘要： A method for indexing a plurality of documents, that includes a plurality of duplicate documents, first identifies one or more duplicate groups of documents from among the plurality of documents. Then, one index of content for the duplicate group is created instead of indexing the content from every document within the duplicate group. However, in contrast to the content index, an index of metadata for each of the documents in the duplicate group is created. Thus the content of each duplicate group is indexed only once, while a search engine using such indexing techniques retains the capability to answer queries as if the duplicated content was indexed for each document of the group.
摘要翻译：一种用于索引多个文档（包括多个重复文档）的方法首先从多个文档中识别一个或多个文档重复组。然后，创建重复组的一个内容索引，而不是从重复组中的每个文档索引内容。然而，与内容索引相反，创建了重复组中的每个文档的元数据索引。因此，每个重复组的内容仅被索引一次，而使用这种索引技术的搜索引擎保留回答查询的能力，就好像为组中的每个文档索引了重复的内容。

15. 发明申请

US20050055342A1 Method for estimating coverage of Web search engines 有权
标题翻译：估计网页搜索引擎覆盖率的方法
公开(公告)号：US20050055342A1
公开(公告)日：2005-03-10
申请号：US10761800
申请日：2004-01-21
申请人： Krishna Bharat , Andrei Broder
发明人： Krishna Bharat , Andrei Broder
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936
摘要： A computerized method is used to estimate the relative coverage of Web search engines. Each search engine maintains an index of words of pages located at specific URL addresses in a network. The method generates a random query. The random query is a logical combination of words found in a subset of the pages. The random query is submitted to a first search engine. In response a set of URLs of pages matching the query are received. Each URL identifies a page indexed by the first search engine that satisfies the random query. A particular URL identifying a sample page is randomly selected. A strong query corresponding to the sample page is generated, and the strong query is submitted to a second search engine. Result information received in response to the strong query is compared to determine if the second search engine has indexed the sample page, or a page substantially similar to the sample page. This procedure is repeated to gather statistical data which is used to estimate the relative sizes and amount of overlap of search engines.
摘要翻译：使用计算机化方法来估计Web搜索引擎的相对覆盖率。每个搜索引擎维护位于网络中特定URL地址处的页面的词的索引。该方法生成随机查询。随机查询是在页面的子集中找到的单词的逻辑组合。随机查询被提交给第一个搜索引擎。作为响应，接收到与查询匹配的页面的一组URL。每个URL标识由第一搜索引擎索引的满足随机查询的页面。随机选择标识样本页面的特定URL。生成与样本页面对应的强烈查询，并将强查询提交给第二个搜索引擎。比较响应于强查询而接收的结果信息，以确定第二搜索引擎是否已对样本页进行索引，或者与样本页基本相似的页面。重复该过程以收集用于估计搜索引擎的相对大小和重叠量的统计数据。

16. 发明申请

US20130290710A1 SYSTEM AND METHOD FOR A CLOUD-BASED ELECTRONIC COMMUNICATION VAULT 有权
标题翻译：用于基于云的电子通信的系统和方法
公开(公告)号：US20130290710A1
公开(公告)日：2013-10-31
申请号：US13457744
申请日：2012-04-27
申请人： Andrei Broder , Vanja Josifovski
发明人： Andrei Broder , Vanja Josifovski
IPC分类号： G06F15/173 , H04L9/28
CPC分类号： H04L63/102 , G06Q30/04 , H04L63/083 , H04L67/02
摘要： Disclosed is a system and method for securely, conveniently and effectively storing information in a secure data repository or database, and securely delivering such information to a respective user. The secure repository and database, referred to as a Vault, is a secure storage utility used for storing and safekeeping valuable personal information and documents associated with a user. The Vault can store and provide access to personal documents for a user, such as but not limited to, wills, irreplaceable pictures or video, financial documents/bills, contracts, account numbers and credit card numbers. The Vault can be provided as a service within a smart, cloud-based system, which intelligently gathers, stores and initiates actions for a variety of user documents.
摘要翻译：公开了一种用于安全，方便和有效地将信息存储在安全数据存储库或数据库中并将这些信息安全地传递给相应用户的系统和方法。称为保险库的安全存储库和数据库是用于存储和保存与用户相关联的有价值的个人信息和文档的安全存储实用程序。保险箱可以存储和提供用户访问个人文档，例如但不限于遗嘱，不可替代的图片或视频，财务文件/帐单，合同，帐号和信用卡号码。保险柜可以作为智能云基系统中的服务提供，智能地收集，存储和启动各种用户文档的操作。

17. 发明申请

US20120173520A1 SYSTEM AND METHOD FOR PROVIDING CONTEXTUAL ACTIONS ON A SEARCH RESULTS PAGE 有权
标题翻译：在搜索结果页面上提供相关行为的系统和方法
公开(公告)号：US20120173520A1
公开(公告)日：2012-07-05
申请号：US12981860
申请日：2010-12-30
申请人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
发明人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30221 , G06F17/30528 , G06F17/3053 , G06F17/30867
摘要： The present invention provides a method and system for providing targeted applications within a search engine results page. The method and system includes receiving a search query from a user and interpreting the search query. The method and system then first maps the interpreted query to one or more action templates, wherein mapping the interpreted query to one or more action templates comprises selecting one or more actions associated with the interpreted query. The method and system then maps the selected one or more actions associated with the interpreted query to a plurality of applications and selecting one or more applications associated with the one or more actions. Finally, the method and system displays the one or more applications within a search results page.
摘要翻译：本发明提供了一种用于在搜索引擎结果页面内提供目标应用的方法和系统。该方法和系统包括从用户接收搜索查询并解释搜索查询。方法和系统然后首先将解释的查询映射到一个或多个动作模板，其中将解释的查询映射到一个或多个动作模板包括选择与解释的查询相关联的一个或多个动作。该方法和系统然后将所解释的查询相关联的所选择的一个或多个动作映射到多个应用程序，并选择与一个或多个动作相关联的一个或多个应用程序。最后，方法和系统在搜索结果页面中显示一个或多个应用程序。

18. 发明申请

US20120047014A1 METHOD AND SYSTEM FOR USING EMAIL RECEIPTS FOR TARGETED ADVERTISING 审中-公开
标题翻译：使用电子邮件接收方式和系统进行目标广告
公开(公告)号：US20120047014A1
公开(公告)日：2012-02-23
申请号：US12861241
申请日：2010-08-23
申请人： Yoelle Maarek Smadja , Andrei Broder , Vanja Josifovski , Melissa B. Stein
发明人： Yoelle Maarek Smadja , Andrei Broder , Vanja Josifovski , Melissa B. Stein
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： Techniques for performing user classification based on email are provided. Emails stored in an email store may be analyzed to classify users. Information included in the stored emails may be extracted, and users may be classified into categories according to the extracted information. The extracted information may be analyzed in a manner so as to protect the personal information of the users according to any applicable privacy standards. Any number of types of emails may be analyzed to classify users in any number of ways. For instance, a plurality of commercial emails stored in the email store may be determined The commercial emails may be counted as conversions for an advertising campaign. The commercial emails may be parsed to extract commercial information. The commercial information may be parsed to generate user classification data. The user classification data may be used in various ways, including for targeting users with advertisements.
摘要翻译：提供了基于电子邮件执行用户分类的技术。可以分析存储在电子邮件商店中的电子邮件以对用户进行分类。可以提取存储的电子邮件中包括的信息，并且可以根据提取的信息将用户分类为类别。可以以提取的信息的方式来分析，以便根据任何适用的隐私标准来保护用户的个人信息。可以分析任何数量的电子邮件类型，以便以任何方式对用户进行分类。例如，可以确定存储在电子邮件商店中的多个商业电子邮件。商业电子邮件可以被计为用于广告活动的转换。商业电子邮件可能被解析为提取商业信息。可以解析商业信息以生成用户分类数据。用户分类数据可以以各种方式使用，包括用于以广告为目标的用户。

19. 发明申请

US20100293184A1 IDENTIFICATION OF RELATED BID PHRASES AND CATEGORIES USING CO-BIDDING INFORMATION 审中-公开
标题翻译：使用共同投标信息识别相关投标单和类别
公开(公告)号：US20100293184A1
公开(公告)日：2010-11-18
申请号：US12465077
申请日：2009-05-13
申请人： Vanja Josifovski , Andrei Broder , Patrick Pantel , Ana-Maria Popescu , Evgeniy Gabrilovich , William Swei Chang
发明人： Vanja Josifovski , Andrei Broder , Patrick Pantel , Ana-Maria Popescu , Evgeniy Gabrilovich , William Swei Chang
IPC分类号： G06F17/30
CPC分类号： G06Q30/08 , G06Q30/02
摘要： The present invention provides a method and system for determining related bid terms. The method and system includes accessing a term database to determine a plurality of term pairs, the term pairs being paired terms bidded together in a term bidding operating environment. In the method and system, for each of the plurality of term pairs, the method and system includes determining similarity values for each of the term pairs. The method and system further includes generating a similarity matrix using the determined similarity values. And, the method and system includes generating an output result based on a co-bidded relationship between at least one of the terms and advertising information.
摘要翻译：本发明提供了一种用于确定相关投标术语的方法和系统。方法和系统包括访问术语数据库以确定多个术语对，术语对是在术语投标操作环境中一起投标的配对术语。在方法和系统中，对于多个术语对中的每一个，该方法和系统包括确定每个术语对的相似度值。所述方法和系统还包括使用所确定的相似度值来生成相似性矩阵。并且，所述方法和系统包括基于所述术语中的至少一个与广告信息之间的共同关系生成输出结果。

20. 发明申请

US20100161605A1 CONTEXT TRANSFER IN SEARCH ADVERTISING 有权
标题翻译：搜索广告中的背景传输
公开(公告)号：US20100161605A1
公开(公告)日：2010-06-24
申请号：US12342449
申请日：2008-12-23
申请人： Evgeniy Gabrilovich , Andrei Broder , Bo Pang , Vanja Josifovski , Hila Becker
发明人： Evgeniy Gabrilovich , Andrei Broder , Bo Pang , Vanja Josifovski , Hila Becker
IPC分类号： G06F17/30
CPC分类号： G06F17/30731 , G06Q30/02
摘要： A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.
摘要翻译：公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法，所述方法包括：将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类，当与一个或多个查询。

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