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11. 发明申请

US20110237971A1 DISCRETE CHOICE MODELING USING NEURO-RESPONSE DATA 审中-公开
标题翻译：使用神经元响应数据进行离散选择建模
公开(公告)号：US20110237971A1
公开(公告)日：2011-09-29
申请号：US12731868
申请日：2010-03-25
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/04 , A61B5/00
CPC分类号： A61B5/0496 , A61B5/04842 , A61B5/165 , A61B5/4035 , G06Q30/02
摘要： A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based data vectors are weighted and combined to generate multi-dimensional vectors. The multi-dimensional vectors are used to estimate the effectiveness of changing particular variables in modifying subject behavior.
摘要翻译：系统在离散选择建模期间获得神经反应数据以及基于调查的数据，以评估主体决策过程。离散选择模型评估主题作为多个变量的函数的决策。对神经反应数据向量和基于正交调查的数据向量进行加权和组合以产生多维向量。多维向量用于估计改变特定变量在修改主题行为方面的有效性。

12. 发明申请

US20110119129A1 ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA 有权
标题翻译：使用神经元响应数据的广告交换
公开(公告)号：US20110119129A1
公开(公告)日：2011-05-19
申请号：US12622292
申请日：2009-11-19
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.
摘要翻译：广告交换机确定与广告时隙相关联的特征，例如商业广告牌中的时隙，打印页面上的位置，视频中的横幅，广告牌等。特征可以包括人口统计信息，广告类型和神经反应特征，例如启动，关注，参与和保留。广告位与广告相匹配，可由广告客户，个人，公司和公司进行选择，购买，交换和分析。在一些示例中，基于广告位特征对广告时段进行出价和报价。广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。

13. 发明申请

US20110105937A1 ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL 有权
标题翻译：控制和自动注意事项介绍刺激性材料的分析
公开(公告)号：US20110105937A1
公开(公告)日：2011-05-05
申请号：US12608660
申请日：2009-10-29
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0484
CPC分类号： G06Q30/0244 , A61B5/0484 , A61B5/16 , G06Q30/0269
摘要： A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.
摘要翻译：系统分析神经反应测量，包括暴露于刺激材料的受试者的区域脑电图（EEG）测量，以确定刺激材料中引发受控注意和自动注意的位置。额外的刺激材料被插入具有显着注意属性的位置。在一些示例中，使用挑战性的任务将受控注意力引导到位置，并且在该位置中巧妙地呈现另外的刺激材料以受益于自动注意和显着的注意力测量。

14. 发明申请

US20110047121A1 ANALYSIS OF THE MIRROR NEURON SYSTEM FOR EVALUATION OF STIMULUS 有权
标题翻译：用于评估刺激的镜像神经系统的分析
公开(公告)号：US20110047121A1
公开(公告)日：2011-02-24
申请号：US12545455
申请日：2009-08-21
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06N7/06 , A61B5/0484
CPC分类号： G06Q30/02
摘要： The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act.
摘要翻译：人类镜像神经元系统包括当个人执行动作时以及当个人观察到由另一个人执行的动作时触发的神经元。当受试者暴露于刺激物质时，收集涉及镜像神经系统的神经反应数据。刺激材料可以包括执行诸如进行购买，接受提议，参与活动等的动作的个人等。分析涉及受试者的镜像神经系统的神经反应数据，以确定受试者行为的倾向。

15. 发明申请

US20110046502A1 DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS 审中-公开
标题翻译：分布式神经元响应数据收集与分析
公开(公告)号：US20110046502A1
公开(公告)日：2011-02-24
申请号：US12544958
申请日：2009-08-20
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0476 , G06Q10/00 , H04N7/18 , A61B5/103
CPC分类号： A61B5/04842 , A61B5/04845 , A61B5/4035 , A61B5/7207 , G06Q30/02
摘要： Distributed mechanisms are provided for identifying stimulus material and collecting neuro-response data from subjects exposed to the stimulus material in a variety of environments. Neuro-response data collection mechanisms such as Electroencephalography (EEG), Electrooculography (EOG), eye tracking, and/or facial emotion encoding are used to collect data from subjects in environments such as home, work, and recreational settings. Cameras, audio recorders, video recorders, processors, etc., identify stimulus material the subject is exposed to. The data collected may be minimally or extensively processed prior to transmission to a neuro-response data analyzer.
摘要翻译：提供分布式机制用于识别刺激材料并收集来自暴露于各种环境中的刺激材料的受试者的神经反应数据。使用诸如脑电图（EEG），电磁学（EOG），眼睛跟踪和/或面部情感编码之类的神经反应数据收集机制来收集来自家庭，工作和娱乐设置等环境中的受试者的数据。相机，录音机，录像机，处理器等，识别受试者所暴露的刺激物质。在传送到神经反应数据分析仪之前，所收集的数据可以被最小化或广泛地处理。

16. 发明申请

US20100249538A1 PRESENTATION MEASURE USING NEUROGRAPHICS 审中-公开
标题翻译：介绍使用神经学的测量
公开(公告)号：US20100249538A1
公开(公告)日：2010-09-30
申请号：US12410372
申请日：2009-03-24
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/00
CPC分类号： A61B5/16 , A61B5/0484 , A61B5/165 , A61B5/4035 , A61B5/4058 , A61B5/7207 , A61B5/7278 , G06Q30/02
摘要： Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.
摘要翻译：使用神经学数据评估和/或动态修改广告和营销材料等材料的介绍。用户图像，视频和音频等在用户呈现刺激资料时进行分析。诸如用户图像的用户数据与神经学集合匹配以识别用户信息和情绪状态。神经学聚集体识别用于呈现给用户的动作和/或附加刺激材料。用户信息和情绪状态也允许评估所提供的材料。

17. 发明申请

US20090030717A1 INTRA-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA 审中-公开
标题翻译：中枢神经系统，自主神经系统和效应数据的模拟综合
公开(公告)号：US20090030717A1
公开(公告)日：2009-01-29
申请号：US12056221
申请日：2008-03-26
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q99/00 , A61B5/0476
CPC分类号： G06Q30/0242 , G06Q30/00 , G06Q30/02 , G06Q30/0201
摘要： An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain.
摘要翻译：分析和增强中枢神经系统，自主神经系统和效应数据，以评估受试者对刺激的反应。数据收集机制从暴露于诸如营销和娱乐刺激等刺激的对象获取响应数据。模态响应合成器从中枢神经系统，自主神经系统和效应系统分析并综合了多种形态特异性应答措施。例如，模态响应合成器分析包括神经生理学数据的响应数据，以通过分析大脑的多个区域之间的相互作用来评估刺激的有效性。

18. 发明申请

US20090024447A1 ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATA 有权
标题翻译：使用中央神经系统，自动神经系统和效应数据分析营销和娱乐有效性
公开(公告)号：US20090024447A1
公开(公告)日：2009-01-22
申请号：US12056190
申请日：2008-03-26
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06F19/00
CPC分类号： G06Q30/0242 , G06Q30/00 , G06Q30/02 , G06Q30/0201
摘要： Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.
摘要翻译：测量和分析中枢神经系统，自主神经系统和效应数据，以确定营销和娱乐刺激的有效性。包括脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR）等多种模式的数据收集机制从收集营销和娱乐刺激的受试者收集反应数据。数据清理机构过滤响应数据。使用模态内响应合成和/或交叉模态响应合成来增强响应数据。

19. 发明授权

US10987015B2 Dry electrodes for electroencephalography 有权
公开(公告)号：US10987015B2
公开(公告)日：2021-04-27
申请号：US12546586
申请日：2009-08-24
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0478 , A61B5/00 , A61B5/0484 , A61B5/048
摘要： An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity.

20. 发明授权

US10140628B2 Content based selection and meta tagging of advertisement breaks 有权
公开(公告)号：US10140628B2
公开(公告)日：2018-11-27
申请号：US13730564
申请日：2012-12-28
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q40/00 , G06Q30/02 , A61B5/04 , A61B5/0484 , A61B5/053 , A61B5/16 , A61B5/00 , A61B3/113
摘要： Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.

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