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11. 发明授权

US08745020B2 Analysis and reporting of collected search activity data over multiple search engines 有权
公开(公告)号：US08745020B2
公开(公告)日：2014-06-03
申请号：US13272478
申请日：2011-10-13
申请人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
发明人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A tracking system passively tracks and records searches conducted by actual search engine users. The recorded data for each search event preferably includes the search query submitted, the search engine used, the search result item (e.g., web page) selected, the position (e.g., page number) of this item, and the user's IP address. The collected data is aggregated and analyzed to generate data regarding the search queries used to locate and access particular destinations (e.g., web pages and sites). This data may be used for various purposes, such as (1) to generate reports showing, e.g., how users reach a particular destination from different search engines and geographic locations, (2) to select content to display on a destination page, such that the content is relevant to search queries commonly used to locate that page, and (3) to update the database of one search engine to reflect searches conducted on other search engines.

12. 发明授权

US08364529B1 Search engine optimization performance valuation 有权
公开(公告)号：US08364529B1
公开(公告)日：2013-01-29
申请号：US12555224
申请日：2009-09-08
申请人： Richard Kazimierz Zwicky , Rafael Parra Hernandez
发明人： Richard Kazimierz Zwicky , Rafael Parra Hernandez
IPC分类号： G06Q30/00 , G06F7/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0244
摘要： A way to promote a web site is via search engine optimization (SEO). Traditionally, SEO practitioners have charged a fixed fee for performing SEO services. An analyzer can determine a first probability that a search query for a campaign term will result in a referral from a search engine, determine second probabilities that are associated with a plurality of particular positions in a search engine results page, combine the search query volume information, the first probability, and the second probability for the position with a monetary value to generate an organic price, combine the organic prices for the plurality of positions to value the SEO services for the campaign term. The analyzer evaluates the effectiveness of SEO activities and can generate a volume-based value for SEO services. In addition, disclosed techniques can also be used to identify candidate terms for future SEO activities.

13. 发明申请

US20120084146A1 CLICK FRAUD DETECTION 有权
标题翻译：点击欺诈检测
公开(公告)号：US20120084146A1
公开(公告)日：2012-04-05
申请号：US13325600
申请日：2011-12-14
申请人： Richard Kazimierz Zwicky
发明人： Richard Kazimierz Zwicky
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0225 , G06Q30/0248
摘要： Systems and methods for detecting instances of click fraud are disclosed. Click fraud occurs when, for example, a user, malware, bot, or the like, clicks on a pay per click advertisement (e.g., hyperlink), a paid search listing, or the like without a good faith interest in the underlying subject of the hyperlink. Such fraudulent clicks can be expensive for an advertising sponsor. Statistical information, such as ratios of unpaid clicks to pay per clicks, are extracted from an event database. The statistical information of global data is used as a reference data set to compare to similar statistical information for a local data set under analysis. In one embodiment, when the statistical data sets match relatively well, no click fraud is determined to have occurred, and when the statistical data sets do not match relatively well, click fraud is determined to have occurred.
摘要翻译：公开了用于检测点击欺诈实例的系统和方法。例如，当用户，恶意软件，机器人等点击付费点击广告（例如，超链接），付费搜索列表等时，点击欺诈发生，而对基础主题没有诚意的兴趣超链接。这种欺诈性点击对于广告赞助者来说可能是昂贵的。从事件数据库中提取统计信息，例如未支付点击与点击付费的比率。全局数据的统计信息用作参考数据集，以便与分析下的本地数据集的类似统计信息进行比较。在一个实施例中，当统计数据集相对较好地匹配时，确定没有发生点击欺诈，并且当统计数据集相对不匹配时，确定发生了点击欺诈。

14. 发明申请

US20120036119A1 AUTO-REFINEMENT OF SEARCH RESULTS BASED ON MONITORED SEARCH ACTIVITIES OF USERS 有权
标题翻译：根据用户监控的搜索活动自动修改搜索结果
公开(公告)号：US20120036119A1
公开(公告)日：2012-02-09
申请号：US13272507
申请日：2011-10-13
申请人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
发明人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A tracking system passively tracks and records searches conducted by actual search engine users. The recorded data for each search event preferably includes the search query submitted, the search engine used, the search result item (e.g., web page) selected, the position (e.g., page number) of this item, and the user's IP address. The collected data is aggregated and analyzed to generate data regarding the search queries used to locate and access particular destinations (e.g., web pages and sites). This data may be used for various purposes, such as (1) to generate reports showing, e.g., how users reach a particular destination from different search engines and geographic locations, (2) to select content to display on a destination page, such that the content is relevant to search queries commonly used to locate that page, and (3) to update the database of one search engine to reflect searches conducted on other search engines.
摘要翻译：跟踪系统被动地跟踪和记录由实际搜索引擎用户进行的搜索。每个搜索事件的记录数据优选地包括所提交的搜索查询，使用的搜索引擎，所选择的搜索结果项目（例如，网页），该项目的位置（例如，页面号码）和用户的IP地址。收集的数据被聚合和分析以产生关于用于定位和访问特定目的地（例如，网页和站点）的搜索查询的数据。该数据可以用于各种目的，例如（1）生成报告，例如显示用户如何从不同的搜索引擎和地理位置到达特定目的地，（2）选择要在目的地页面上显示的内容，使得该内容与通常用于定位该页面的搜索查询相关，以及（3）更新一个搜索引擎的数据库以反映在其他搜索引擎上进行的搜索。

15. 发明授权

US07844590B1 Collection and organization of actual search results data for particular destinations 有权
标题翻译：收集和组织特定目的地的实际搜索结果数据
公开(公告)号：US07844590B1
公开(公告)日：2010-11-30
申请号：US11454298
申请日：2006-06-16
申请人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
发明人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A tracking system passively tracks and records searches conducted by actual search engine users. The recorded data for each search event preferably includes the search query submitted, the search engine used, the search result item (e.g., web page) selected, the position (e.g., page number) of this item, and the user's IP address. The collected data is aggregated and analyzed to generate data regarding the search queries used to locate and access particular destinations (e.g., web pages and sites). This data may be used for various purposes, such as (1) to generate reports showing, e.g., how users reach a particular destination from different search engines and geographic locations, (2) to select content to display on a destination page, such that the content is relevant to search queries commonly used to locate that page, and (3) to update the database of one search engine to reflect searches conducted on other search engines.
摘要翻译：跟踪系统被动地跟踪和记录由实际搜索引擎用户进行的搜索。每个搜索事件的记录数据优选地包括所提交的搜索查询，使用的搜索引擎，所选择的搜索结果项目（例如，网页），该项目的位置（例如，页面号码）和用户的IP地址。收集的数据被聚合和分析以产生关于用于定位和访问特定目的地（例如，网页和站点）的搜索查询的数据。该数据可以用于各种目的，例如（1）生成报告，例如显示用户如何从不同的搜索引擎和地理位置到达特定目的地，（2）选择要在目的地页面上显示的内容，使得该内容与通常用于定位该页面的搜索查询相关，以及（3）更新一个搜索引擎的数据库以反映在其他搜索引擎上进行的搜索。

16. 发明授权

US07685191B1 Selection of advertisements to present on a web page or other destination based on search activities of users who selected the destination 有权
标题翻译：基于选择目的地的用户的搜索活动来选择在网页或其他目的地上呈现的广告
公开(公告)号：US07685191B1
公开(公告)日：2010-03-23
申请号：US11454299
申请日：2006-06-16
申请人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
发明人： Richard Kazimierz Zwicky , Todd William Hooge , Matthew Dunn
IPC分类号： G06F7/00
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A tracking system passively tracks and records searches conducted by actual search engine users. The recorded data for each search event preferably includes the search query submitted, the search engine used, the search result item (e.g., web page) selected, the position (e.g., page number) of this item, and the user's IP address. The collected data is aggregated and analyzed to generate data regarding the search queries used to locate and access particular destinations (e.g., web pages and sites). This data may be used for various purposes, such as (1) to, generate reports showing, e.g., how users reach a particular destination from different search engines and geographic locations, (2) to select content to display on a destination page, such that the content is relevant to search queries commonly used to locate that page, and (3) to update the database of one search engine to reflect searches conducted on other search engines.
摘要翻译：跟踪系统被动地跟踪和记录由实际搜索引擎用户进行的搜索。每个搜索事件的记录数据优选地包括所提交的搜索查询，使用的搜索引擎，所选择的搜索结果项目（例如，网页），该项目的位置（例如，页面号码）和用户的IP地址。收集的数据被聚合和分析以产生关于用于定位和访问特定目的地（例如，网页和站点）的搜索查询的数据。该数据可以用于各种目的，例如（1）生成报告，例如显示用户如何从不同的搜索引擎和地理位置到达特定目的地，（2）选择要在目的地页面上显示的内容，例如该内容与通常用于定位该页面的搜索查询相关，以及（3）更新一个搜索引擎的数据库以反映在其他搜索引擎上进行的搜索。

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