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11. 发明申请

US20100319027A1 SEARCH ADVERTISEMENT BIDIRECTIONAL DATA BROADCASTING SYSTEM AND GENERATION METHOD THEREOF 审中-公开
标题翻译：搜索广告双向数据广播系统及其生成方法
公开(公告)号：US20100319027A1
公开(公告)日：2010-12-16
申请号：US12449374
申请日：2008-02-04
申请人： In-Jung Kim
发明人： In-Jung Kim
IPC分类号： H04N5/445
CPC分类号： H04L67/02 , G06F16/3329 , G06F16/3344 , G06Q30/02 , H04N21/472 , H04N21/478
摘要： The following invention is about a system for searching information and using interconnected advertisement service by TV Search System and Advertisement Managing System. The system following a desirable application of the invention includes a TV search application that enters a search word that works on a interactive data broadcasting TV that the viewer wishes to search, sends the word to the TV search system through an interaction channel, receives the search result and help the viewer navigate; a TV search return system that sends back through the interaction channel the search result of the search word and that the TV search application requested and some related advertisement content; an advertisement managing system that manages the advertisement connected to the search word; a client application that help the advertiser to operate the functions of the advertisement in a distant place. Through the use of this invention provide convenient search service on TV and make earning models by linking advertisements.
摘要翻译：以下发明涉及一种用于搜索信息并通过电视搜索系统和广告管理系统使用互连广告服务的系统。遵循本发明的理想应用的系统包括输入在观众希望搜索的交互式数据广播电视上工作的搜索词的电视搜索应用，通过交互频道将该单词发送到电视搜索系统，接收搜索结果并帮助观众浏览; 电视搜索返回系统，通过交互频道发送搜索词的搜索结果，以及电视搜索应用请求和一些相关的广告内容; 广告管理系统，用于管理连接到搜索词的广告; 客户端应用程序帮助广告商在远处操作广告的功能。通过使用本发明，在电视上提供方便的搜索服务，并通过链接广告来赚取收益模型。

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