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1. 发明申请

US20200234331A1 SYSTEM AND PROCESS TO ESTIMATE PERSUASIVENESS OF PUBLIC MESSAGING USING SURVEYS 审中-公开
公开(公告)号：US20200234331A1
公开(公告)日：2020-07-23
申请号：US16250421
申请日：2019-01-17
申请人： Michael Sadowsky , Patrick Miller , Keith Ingersoll , Allison Sullivan , Bill Lattner , David Shor , Jonathan Cobian
发明人： Michael Sadowsky , Patrick Miller , Keith Ingersoll , Allison Sullivan , Bill Lattner , David Shor , Jonathan Cobian
IPC分类号： G06Q30/02
摘要： A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

2. 发明申请

US20200184510A1 System and Process to Create a Lookalike Model for a Target Audience to Deliver Advertisements 审中-公开
公开(公告)号：US20200184510A1
公开(公告)日：2020-06-11
申请号：US16214560
申请日：2018-12-10
申请人： David Shor , Stephen Hoover , Katie Malone , Michael Sadowsky , Zac Krislov , Evan Sadler
发明人： David Shor , Stephen Hoover , Katie Malone , Michael Sadowsky , Zac Krislov , Evan Sadler
IPC分类号： G06Q30/02 , G06N20/00
摘要： A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

3. 发明申请

US20110213657A1 SYSTEM AND METHOD FOR PROVIDING MESSAGES 有权
标题翻译：提供信息的系统和方法
公开(公告)号：US20110213657A1
公开(公告)日：2011-09-01
申请号：US13127993
申请日：2009-11-05
申请人： Matthew Carl O'Malley , David Shor , Stephen Meade
发明人： Matthew Carl O'Malley , David Shor , Stephen Meade
IPC分类号： G06F15/16 , H04M1/64 , G06Q30/00
CPC分类号： G06Q30/0251 , H04M3/42017 , H04M3/4878
摘要： A system and method for providing a message to a recipient is provided. The system includes a network communication system for providing a message to a recipient using a communication device. The network communication system includes a communication system operatively connected to at least one communication device. The network communication system further includes an exchange platform, the exchange platform having a signal media server operatively connected to at least one message server, the exchange platform receiving a communication from a potential recipient through the communication device, the communication system determining if the potential recipient is flagged in a recipient database, the message server determining the message, the message server retrieving at least one message, wherein the signal media server forwards the message to the recipient via the communication device.
摘要翻译：提供了一种用于向接收者提供消息的系统和方法。该系统包括用于使用通信设备向接收者提供消息的网络通信系统。网络通信系统包括可操作地连接到至少一个通信设备的通信系统。所述网络通信系统还包括交换平台，所述交换平台具有可操作地连接到至少一个消息服务器的信号媒体服务器，所述交换平台通过所述通信设备接收来自潜在接收者的通信，所述通信系统确定所述潜在接收者被标记在接收者数据库中，消息服务器确定消息，消息服务器检索至少一个消息，其中信号媒体服务器经由通信设备将消息转发给接收者。

4. 外观设计

USD614366S1 Washing machine 有权
公开(公告)号：USD614366S1
公开(公告)日：2010-04-20
申请号：US29337359
申请日：2009-05-20
申请人： David Shor
设计人： David Shor

5. 发明授权

US09047619B2 System and method for providing messages 有权
标题翻译：提供消息的系统和方法
公开(公告)号：US09047619B2
公开(公告)日：2015-06-02
申请号：US13127993
申请日：2009-11-05
申请人： Matthew Carl O'Malley , David Shor , Stephen Meade
发明人： Matthew Carl O'Malley , David Shor , Stephen Meade
IPC分类号： H04L12/58 , H04M3/42 , H04W4/00 , G06Q30/02 , H04M3/487
CPC分类号： G06Q30/0251 , H04M3/42017 , H04M3/4878
摘要： A system and method for providing a message to a recipient is provided. The system includes a network communication system for providing a message to a recipient using a communication device. The network communication system includes a communication system operatively connected to at least one communication device. The network communication system further includes an exchange platform, the exchange platform having a signal media server operatively connected to at least one message server, the exchange platform receiving a communication from a potential recipient through the communication device, the communication system determining if the potential recipient is flagged in a recipient database, the message server determining the message, the message server retrieving at least one message, wherein the signal media server forwards the message to the recipient via the communication device.
摘要翻译：提供了一种用于向接收者提供消息的系统和方法。该系统包括用于使用通信设备向接收者提供消息的网络通信系统。网络通信系统包括可操作地连接到至少一个通信设备的通信系统。所述网络通信系统还包括交换平台，所述交换平台具有可操作地连接到至少一个消息服务器的信号媒体服务器，所述交换平台通过所述通信设备接收来自潜在接收者的通信，所述通信系统确定所述潜在接收者被标记在接收者数据库中，消息服务器确定消息，消息服务器检索至少一个消息，其中信号媒体服务器经由通信设备将消息转发给接收者。

6. 外观设计

USD620367S1 Bottle 有权
公开(公告)号：USD620367S1
公开(公告)日：2010-07-27
申请号：US29342744
申请日：2009-08-31
申请人： Stuart Leslie , David Shor , Taek Kim
设计人： Stuart Leslie , David Shor , Taek Kim

7. 外观设计

USD606267S1 Washing machine 有权
公开(公告)号：USD606267S1
公开(公告)日：2009-12-15
申请号：US29337354
申请日：2009-05-20
申请人： David Shor
设计人： David Shor

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