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1. 发明申请

US20080082397A1 VENDOR SELECTION BASED ON AUCTION OF CLIENT MARKETING CATEGORIES 审中-公开
标题翻译：基于客户营销类别拍卖的供应商选择
公开(公告)号：US20080082397A1
公开(公告)日：2008-04-03
申请号：US11857838
申请日：2007-09-19
申请人： Jack Dennison , Sunil Mehrotra
发明人： Jack Dennison , Sunil Mehrotra
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0264 , G06Q40/04
摘要： Systems for targeting marketing to a user of a web site, providing advertisements to a consumer relating to various goods and/or services, and associating advertisements with a voucher are provided. According to one embodiment of the present invention, a system for targeting marketing to a user includes an interface viewable by a user via user selection, and a monitoring system associated with said interface and configured to gather information relating to the user's navigation on the interface. The system also includes a storage system comprising a list of categories associated with one or more goods and/or services, and a point assignment system associated with the monitoring system. The point assignment system is configured to assign points to the categories based on a user's navigation, and wherein the assigned points indicate a user's interest in one or more goods and/or services associated with the category.
摘要翻译：提供了用于将营销定位到网站用户的系统，向与消费者提供关于各种商品和/或服务的广告，以及将广告与凭单相关联的系统。根据本发明的一个实施例，用于将营销定位到用户的系统包括用户可经由用户选择查看的界面，以及与所述界面相关联的被配置为在所述界面上收集与所述用户的导航相关的信息的监视系统。该系统还包括包括与一个或多个商品和/或服务相关联的类别的列表的存储系统以及与监视系统相关联的点分配系统。点分配系统被配置为基于用户的导航为点分配点，并且其中分配的点指示用户对与该类别相关联的一个或多个商品和/或服务的兴趣。

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