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1. 发明申请

US20140006164A1 METHODS AND SYSTEMS FOR TARGETING ADS BASED ON RISK BEHAVIOR METADATA 审中-公开
标题翻译：基于风险行为元数据的方法和系统
公开(公告)号：US20140006164A1
公开(公告)日：2014-01-02
申请号：US13537775
申请日：2012-06-29
申请人： John BELLEGANTE , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： John BELLEGANTE , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251
摘要： The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which driving related statistical information such as speed, acceleration, etc. may be obtained from risk assessment devices. The collected information may be used to calculate a risk assessment score. Ads may be selected, generated, or modified based on one or more of the risk assessment score, location information, and the user's online profile information. The ads may be transmitted to the user's mobile device or PC for display.
摘要翻译：本发明提供用于向广告商和其他实体提供与目标受众有关的信息的技术。提供了可以从风险评估装置获得诸如速度，加速度等驾驶相关统计信息的技术。收集的信息可用于计算风险评估分数。可以基于一个或多个风险评估分数，位置信息和用户的在线简档信息来选择，生成或修改广告。可以将广告传送到用户的移动设备或PC来进行显示。

2. 发明申请

US20130332385A1 METHODS AND SYSTEMS FOR DETECTING AND EXTRACTING PRODUCT REVIEWS 审中-公开
标题翻译：检测和提取产品评论的方法和系统
公开(公告)号：US20130332385A1
公开(公告)日：2013-12-12
申请号：US13493481
申请日：2012-06-11
申请人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
发明人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Techniques are provided which collect user generated online review information related to a product, and detecting at least information related to an assessment or opinion related to the product included within user generated online communication information. The information related to an assessment or opinion related to the product may be extracted. It may be determined whether the online review information and the information related to an assessment or opinion include fraudulent information. The fraudulent information from the online review information and the information related to an assessment or opinion may be filtered out to generate genuine online review information and genuine information related to an assessment or opinion. The genuine online review information and the genuine information related to an assessment or opinion may each be assigned respective weights, and integrated to create a review summary for the product.
摘要翻译：提供了技术，其收集用户生成的与产品相关的在线评论信息，并且至少检测与包括在用户生成的在线通信信息中的产品相关的评估或意见相关的信息。可以提取与产品相关的评估或意见相关的信息。可以确定在线审查信息和与评估或意见相关的信息是否包括欺诈信息。来自在线审查信息的欺诈信息和与评估或意见相关的信息可能被过滤掉，以产生真实的在线审查信息和与评估或意见相关的真实信息。真实的在线审查信息和与评估或意见相关的真实信息可以分配各自的权重，并集成以创建产品的审查摘要。

3. 发明授权

US08447652B2 System and method for targeting advertising to a device based on installed applications 有权
标题翻译：基于已安装应用程序将广告定位到设备的系统和方法
公开(公告)号：US08447652B2
公开(公告)日：2013-05-21
申请号：US13118983
申请日：2011-05-31
申请人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
发明人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0267 , G06Q30/0255
摘要： A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.
摘要翻译：提供了一种基于设备上安装的应用程序将广告定位到设备的系统和方法。该系统和方法包括检索与用户已经安装在设备上的应用有关的数据，并且基于它们的使用模式来分配应用权重。应用程序根据其类型和/或通常使用的时间进行分类，并且根据其中应用程序的使用模式为每个类别分配优先级值。对应于最高优先级类别的广告传送到设备。

4. 发明申请

US20130110591A1 METHODS AND SYSTEMS FOR PROVIDING SOCIAL CONSUMER DRIVEN GEO INCENTIVES 审中-公开
标题翻译：提供社会消费者驱动地球动力的方法和系统
公开(公告)号：US20130110591A1
公开(公告)日：2013-05-02
申请号：US13285053
申请日：2011-10-31
申请人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q50/01
摘要： Techniques which allow potential customers that may be travelling near a vendor to propose a discounted group purchase offer to the vendor. A group of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor's geographic location may be detected substantially in real time. The group may then be connected into a virtual social network and allowed to communicate with one another to collaborate on a discounted group purchase offer. The group may propose the discounted group purchase offer to the vendor.
摘要翻译：允许可能在供应商附近旅行的潜在客户向供应商提出折扣组购买报价的技术。可以基本上实时地检测一组一个或多个潜在顾客在距离供应商的地理位置的预定距离内沿预定方向行进的潜在顾客。然后，该组可以被连接到虚拟社交网络中，并且允许彼此进行通信以在打折组购买报价上进行协作。该小组可以向供应商提出优惠组购买报价。

5. 发明申请

US20120271713A1 METHOD OF USING GPS AND/OR VEHICLE SENSOR DATA FOR DETECTING USER INTERESTS AND BENEFITS, AND FOR ADVERTISEMENT TARGETING 审中-公开
标题翻译：使用GPS和/或车辆传感器数据检测用户利益和利益以及广告目标的方法
公开(公告)号：US20120271713A1
公开(公告)日：2012-10-25
申请号：US13092763
申请日：2011-04-22
申请人： Dale Nussel , Jonathan Kilroy , Allie K. Watfa , Anupam Seth
发明人： Dale Nussel , Jonathan Kilroy , Allie K. Watfa , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which real-time travel information may be obtained from users' GPS devices to determine one or more potential interests of users. The potential interests may then be used to generate or select advertisements that may be relevant to the users. The advertisements may be transmitted to the GPS devices for presentation on the GPS devices.
摘要翻译：本发明提供用于向广告商和其他实体提供与目标受众有关的信息的技术。提供了可以从用户的GPS设备获得实时旅行信息以确定用户的一个或多个潜在兴趣的技术。然后可能利用潜在的兴趣来生成或选择可能与用户相关的广告。广告可以被发送到GPS设备以呈现在GPS设备上。

6. 发明申请

US20120197723A1 USER-CUSTOMIZABLE SOCIAL GROUPING AND ADVERTISEMENT TARGETING TECHNIQUES 审中-公开
标题翻译：用户自定义的社会分组和广告目标技术
公开(公告)号：US20120197723A1
公开(公告)日：2012-08-02
申请号：US13016885
申请日：2011-01-28
申请人： Allie K. Watfa , Dale Nussel , Daniel Chen , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Daniel Chen , Jonathan Kilroy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0261
摘要： Methods and systems are providing that include joining a user to asocial group based at least in part on social grouping settings, and targeting the user with advertising based at least in part on at least one of the settings. Social grouping setting information may be obtained from the portable electronic device user. Available social groups may be detected, based at least in part on a detected location of the user. Based at least in part on at least one of the settings, it may be determined whether to join the user to a particular available social group. Furthermore, based at least in part on at least one of the social grouping settings, and/or other social grouping related aspects or parameters, information can be derived and used in selecting and serving highly relevant advertisements to the user.
摘要翻译：方法和系统包括至少部分地基于社会分组设置将用户加入至社群，并且至少部分地基于至少一个设置来对用户进行广告定位。可以从便携式电子设备用户获得社交分组设置信息。可以至少部分地基于用户的检测到的位置来检测可用的社交群组。至少部分地基于至少一个设置，可以确定是否将用户加入到特定的可用社交群组。此外，至少部分地至少基于至少一个社交分组设置和/或其他社会分组相关方面或参数，可以导出和使用用于向用户选择和服务高度相关的广告。

7. 发明申请

US20120059698A1 SOCIAL AGGREGATION AND SUBSTRUCTURES TARGETING AND COMMUNICATIONS 审中-公开
标题翻译：社会聚集和基层指标与通信
公开(公告)号：US20120059698A1
公开(公告)日：2012-03-08
申请号：US12877844
申请日：2010-09-08
申请人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F15/16 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0252
摘要： The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications-related opportunities. A virtual user grouping may be formed based in part on a particular event or gathering with which the users are associated, and communications between users in the grouping may be facilitated. Furthermore, social substructures, which may be associated with the virtual grouping, may be identified. Social substructures, and associated generated templates, may be used in facilitating communications between users. Feedback from use of templates may be used in modifying and improving templates for future use.
摘要翻译：本发明提供了利用事件和社交聚会所呈现的机会的技术，例如在线广告目标和通信相关机会。可以部分地基于与用户相关联的特定事件或收集来形成虚拟用户分组，并且可以促进分组中的用户之间的通信。此外，可以识别可能与虚拟分组相关联的社会子结构。社会子结构和相关联的生成模板可用于促进用户之间的通信。使用模板的反馈可用于修改和改进模板以供将来使用。

8. 发明授权

US10043193B2 Image content based advertisement system 有权
公开(公告)号：US10043193B2
公开(公告)日：2018-08-07
申请号：US12690309
申请日：2010-01-20
申请人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A system for serving an advertisement in a networked environment receives data that defines a user selection of an image. The system also selects an advertisement associated with the user selection and communicates the selected advertisement to the user. The data that defines the user selection includes an x selection coordinate, a y selection coordinate, a width, and a height that defines a region of an image. The user selection defines also defines a scene of a video. The system also includes circuitry and logic configured to extract text and to detect objects from an image region defined by the user selection and to select an advertisement associated with any extracted text and/or detected object.

9. 发明申请

US20140067817A1 METHODS AND SYSTEMS FOR RECOMMENDING SOCIAL NETWORK CONNECTIONS 有权
标题翻译：推荐社交网络连接的方法和系统
公开(公告)号：US20140067817A1
公开(公告)日：2014-03-06
申请号：US13599590
申请日：2012-08-30
申请人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F17/30
CPC分类号： G06Q50/01 , H04W4/21
摘要： Methods and systems for recommending social networking connections are disclosed. Information is received from a mobile device relating to software applications that are installed on a first user's mobile device. A weight for each software application is calculated based on usage information and each software application is designated to at least one category. A priority is calculated for each category based at least in part on respective weights of software applications designated to the category. A second user, who is not connected to the first user, is detected, wherein the second user has a predetermined number of categories that are the same as the first user's categories, and wherein priorities corresponding to the second user's categories are within a predetermined range of priorities corresponding to the first user's categories. A recommendation to connect with the second user is provided to the first user.
摘要翻译：公开了推荐社交网络连接的方法和系统。从移动设备接收与安装在第一用户的移动设备上的软件应用相关的信息。基于使用信息计算每个软件应用的权重，并且将每个软件应用指定为至少一个类别。至少部分地基于为该类别指定的软件应用的各自的权重，为每个类别计算优先级。检测到未连接到第一用户的第二用户，其中第二用户具有与第一用户的类别相同的预定数量的类别，并且其中与第二用户的类别相对应的优先级在预定范围内对应于第一用户的类别的优先级。向第一用户提供与第二用户连接的建议。

10. 发明申请

US20130091015A1 METHODS AND SYSTEMS FOR VIRTUAL VENDOR HAWKING USING DIRECTIONAL ADVERTISING 审中-公开
标题翻译：使用方向广告的虚拟供应商HAWKING的方法和系统
公开(公告)号：US20130091015A1
公开(公告)日：2013-04-11
申请号：US13269383
申请日：2011-10-07
申请人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Techniques are provided for use in targeting potential customers that may be travelling near a vendor. A set of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor's geographic location may be detected substantially in real time. The vendor may specify one or more criteria to target the potential customers. The set of potential customers may be reduced based at least in part on the one or more criteria to create a subset of potential customers. One or more advertisements may be transmitted to the subset of potential customers such that the advertisements may be viewed or displayed or played back on the vehicle's sound system and/or on the occupants' smartphones.
摘要翻译：提供技术用于定位可能在供应商附近旅行的潜在客户。可以基本上实时地检测一组在供应商的地理位置的预定距离内沿预定方向行进的潜在客户。供应商可以指定一个或多个标准来定位潜在的客户。至少部分地基于一个或多个标准来创建潜在客户的子集，潜在客户的集合可以被减少。一个或多个广告可以被发送到潜在客户的子集，使得可以在车辆的声音系统和/或乘客的智能电话上查看或显示或播放广告。

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