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    • 2. 发明申请
    • VIDEO AD DELIVERY USING CONFIGURABLE VIDEO AD POLICIES
    • 视频广告交付使用可配置的视频广告政策
    • US20100175079A1
    • 2010-07-08
    • US12350128
    • 2009-01-07
    • David A. BraunMark H. MastersonAshish GuptaMark D. SchwesingerTianjun ShiXavier John Vetticappallil
    • David A. BraunMark H. MastersonAshish GuptaMark D. SchwesingerTianjun ShiXavier John Vetticappallil
    • H04N7/00
    • H04N7/17318G06Q30/02H04N21/25833H04N21/262H04N21/6581H04N21/812H04N21/84
    • Systems and methods for video ad delivery using configurable dynamic video ad policies are provided. A system for delivering video ads to a video client may include an ad platform service. The ad platform service may have a media registration module configured to receive input data including a video ad policy and associated metadata and digital video content from a digital video content client. The ad platform service may further include a registration database configured to store input data received from the media registration module. The ad platform service may further include a manifest service and an associated manifest generation engine, wherein the manifest service may be configured to receive an ad manifest request from a video client. In response, the manifest generation engine may be configured to generate a manifest instance based on input data received at the manifest service, the manifest service being configured to send the manifest instance to the video client.
    • 提供使用可配置的动态视频广告策略进行视频广告投放的系统和方法。 用于向视频客户端传送视频广告的系统可以包括广告平台服务。 广告平台服务可以具有媒体注册模块,其被配置为从数字视频内容客户端接收包括视频广告策略和相关联的元数据和数字视频内容的输入数据。 广告平台服务还可以包括配置为存储从媒体登记模块接收的输入数据的注册数据库。 广告平台服务可以进一步包括清单服务和相关联的清单生成引擎,其中,清单服务可以被配置为从视频客户端接收广告清单请求。 作为响应,清单生成引擎可以被配置为基于在清单服务处接收的输入数据来生成清单实例,该清单服务被配置为将清单实例发送到视频客户端。