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81. 发明公开

KR1020100067611A 온라인 광고 검출 및 광고 캠페인 분석 有权
标题翻译：在线广告检测和广告投放分析
公开(公告)号：KR1020100067611A
公开(公告)日：2010-06-21
申请号：KR1020090118182
申请日：2009-12-02
申请人： 액센츄어 글로벌 서비시즈 리미티드
发明人： 커비,스티븐데니스 , 컬렛,피터 , 피그,매튜 , 홀먼,재러드
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0242 , G06Q30/0275 , G06Q30/0251 , G06Q30/0277
摘要： PURPOSE: An online AD detection and AD campaign analysis are provided to analyze an online advertisement by obtaining a metric for an online advertisement. CONSTITUTION: A processor(602) parses a webpage of a website, and identifies an advertisement beacon from the parsed webpage. In addition, the processor uses the information in a data storage device to judge whether or not the advertisement beacon identifies an online advertisement for a client. Furthermore, the processor determines the metric for the online advertisement for the client.
摘要翻译：目的：提供在线广告检测和广告活动分析，通过获取在线广告的指标来分析在线广告。构成：处理器（602）解析网站的网页，并从解析的网页识别广告信标。此外，处理器使用数据存储设备中的信息来判断广告信标是否识别客户端的在线广告。此外，处理器确定客户端的在线广告的度量。

82. 发明公开

KR1020100049803A 그룹 입찰형 광고 제공 방법 및 그 시스템 有权
标题翻译：用于提供组投标类型广告的方法和系统
公开(公告)号：KR1020100049803A
公开(公告)日：2010-05-13
申请号：KR1020080108795
申请日：2008-11-04
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 이준구
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0256 , G06Q30/0272 , G06Q30/0275
摘要： PURPOSE: A method and a system for providing group bidding type advertisement are provided to sell keyword to advertisers having insufficient money. CONSTITUTION: A keyword purchase unit(901) make advertiser group to request a purchase about keyword. An authorization assigning unit(902) gives advertisement posting authority about the keyword to all advertisers in the advertiser group. An advertisement information input unit(903) make each advertiser in the advertiser group to input individual advertisement information. A ranking determining unit(904) decides the advertisement exposure rank about the advertiser group.
摘要翻译：目的：提供组合投标类型广告的方法和系统，以向没有足够资金的广告客户销售关键字。规定：关键字购买单位（901）让广告客户组请求购买关键字。授权分配单元（902）向广告商组中的所有广告商提供关于该关键字的广告发布权限。广告信息输入单元（903）使广告商组中的每个广告商输入单独的广告信息。排名确定单元（904）决定关于广告商组的广告曝光等级。

83. 发明公开

KR1020100032781A ＣＰＴ 검색 광고에 대한 입찰 요청을 제한하기 위한 방법,시스템 및 컴퓨터 판독 가능한 기록 매체 有权
标题翻译：用于CPT搜索广告限制投标的方法，系统和计算机可读记录介质
公开(公告)号：KR1020100032781A
公开(公告)日：2010-03-26
申请号：KR1020080091809
申请日：2008-09-18
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 권기오 , 김유원 , 노원숙 , 신웅섭 , 이우성 , 전민선 , 한서진
IPC分类号： G06Q30/02 , G06Q20/28
CPC分类号： G06Q30/0275 , G06Q20/28 , G06Q30/0256 , G06Q30/0277
摘要： PURPOSE: A bidding restriction method, a system thereof, and a computer readable recording medium thereof are provided to prevent that a search advertisement of which bid price exceeds advertisement budget is successfully bid. CONSTITUTION: A bidding restriction method comprises the following steps: receiving bidding information of a search advertisement from advertisement calculating device; deciding the bidding restriction of the search advertisement based on the bidding information; and publishing search advertisements in the order in which the bid prices of the search advertisements are expensive during publishing time when the bid of the search advertisements are not restricted.
摘要翻译：目的：提供招标限制方法，系统及其计算机可读记录介质，以防止哪个报价超过广告预算的搜索广告成功出价。规定：投标限制方法包括以下步骤：从广告计算装置接收搜索广告的投标信息; 根据投标信息决定搜索广告的投标限制; 以及在搜索广告的出价不被限制的发布时间期间，搜索广告的投标价格昂贵的顺序发布搜索广告。

84. 发明公开

KR1020100032585A 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 有权
标题翻译：用于执行搜索广告拍卖和收费的方法，系统和计算机可读记录介质
公开(公告)号：KR1020100032585A
公开(公告)日：2010-03-26
申请号：KR1020080091542
申请日：2008-09-18
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 권기오 , 김유원 , 노원숙 , 신웅섭 , 이우성 , 전민선 , 한서진
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0207 , G06Q30/0256
摘要： PURPOSE: A method, a system and a computer-readable recording medium for performing auction and charging for a search advertisement are provided to supply a finely determined bidding starting price to an advertiser, thereby actively performing auction and charging about a search advertisement. CONSTITUTION: An auction management unit(210) computes a bidding starting price with reference to past data. The auction management unit transmits the bidding starting price to an advertiser operating device. The auction management unit receives bidding information about the search advertisement. An advertisement execution unit(230) places the search advertisement according to a placed location and a placing order.
摘要翻译：目的：提供一种用于对搜索广告执行拍卖和收费的方法，系统和计算机可读记录介质，以向广告商提供精确确定的投标起始价格，从而主动执行关于搜索广告的拍卖和收费。规定：拍卖管理单元（210）参照过去的数据计算出价起始价格。拍卖管理单元将投标开始价格发送给广告商操作装置。拍卖管理单元收到关于搜索广告的投标信息。广告执行单元（230）根据放置的位置和放置顺序放置搜索广告。

85. 发明公开

KR1020100028817A 쇼핑 광고의 이미지 영역을 경매하는 쇼핑 광고 방법 및 시스템 有权
标题翻译：购物广告拍摄广告的方法和系统
公开(公告)号：KR1020100028817A
公开(公告)日：2010-03-15
申请号：KR1020080087724
申请日：2008-09-05
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 이향철
IPC分类号： G06Q30/02 , G06Q20/28
CPC分类号： G06Q30/0275 , G06Q20/28 , G06Q30/0277
摘要： PURPOSE: A shopping advertisement method for bidding image area of shopping advertisement and a system thereof are provided to display the advertisement of a successful bidder in an image region by selecting the successful bidder according to the bid information for the image region of a shopping advertisement. CONSTITUTION: An input unit(330) receives the bid information and advertisement contents for an image section of a shopping advertisement from advertisers, and a selection unit(340) selects the successful biding advertiser for the image region according to the bid information. An advertisement display unit(350) displays the advertisement contents of the successful biding advertiser in the image region. The selector selects the successful advertiser based on bid price and time based on the bid information.
摘要翻译：目的：提供购物广告投标图像区域的购物广告方法及其制作系统，根据购物广告的图像区域的投标信息，通过选择成功投标者，在图像区域中显示中标者的广告。构成：输入单元（330）从广告商接收购物广告的图像部分的投标信息和广告内容，选择单元（340）根据投标信息选择图像区域的成功的投标广告商。广告显示单元（350）在图像区域中显示成功的广告主广告的广告内容。选择器根据出价信息根据出价和时间选择成功的广告客户。

86. 发明公开

KR1020100003009A 입찰 속성 정보를 이용한 입찰 관리 방법 및 시스템 有权
标题翻译：使用投标信息管理投标的方法和系统
公开(公告)号：KR1020100003009A
公开(公告)日：2010-01-07
申请号：KR1020080063090
申请日：2008-06-30
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 권기오 , 박종호 , 노윤형 , 신영호
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/0275 , G06Q30/08
摘要： PURPOSE: A bid management method and a system thereof using a bid attribute information for satisfying a request of an advertiser are provided to efficiently manage bid advertisement by determining an exposure rank of the advertisement list. CONSTITUTION: An exposure order decision unit(602) decides the exposure ranking of the advertisement listing by using the bid descriptive data. An initial order decision unit(604) decides the initial rank of the advertisement listing through the initial rank index according to the bid. A first advertisement exposure decision unit(605) decides the exposure of the advertisement listing through the bidding management on/off information. A second advertisement exposure decision unit(606) decides the exposure of the advertisement listing through the initial rank and exposure request rank.
摘要翻译：目的：提供一种投标管理方法及其使用投标属性信息以满足广告者请求的系统，以通过确定广告列表的曝光等级来有效地管理投标广告。构成：曝光订单决定单元（602）通过使用投标描述数据来决定广告列表的曝光排序。初始订单决定单元（604）根据出价通过初始等级索引来确定广告列表的初始排名。第一广告曝光判定单元（605）通过投标管理开/关信息来决定广告列表的曝光。第二广告曝光判定单元（606）通过初始等级和曝光请求等级来决定广告列表的曝光。

87. 发明公开

KR1020100003007A 광고 그룹에 기초한 자동 입찰 관리 방법 및 시스템 有权
标题翻译：自动管理广告组基础的方法与系统
公开(公告)号：KR1020100003007A
公开(公告)日：2010-01-07
申请号：KR1020080063088
申请日：2008-06-30
申请人： 네이버비즈니스플랫폼 주식회사
发明人： 권기오 , 박종호 , 노윤형 , 신영호
IPC分类号： G06Q30/02 , G06Q30/04
CPC分类号： G06Q30/0275 , G06Q30/04
摘要： PURPOSE: An automation bid management system based on an advertising group by using an advertising group according to a rank strategy is provided to efficiently manage advertisement by managing the bid advertisement through an advertisement group based on a search strategy. CONSTITUTION: An advertisement grouping unit(701) classifies advertisement as an advertisement group according to an order strategy. An exposure advertisement decision unit(702) decides the advertisement exposing to each of the rank section through the advertising group. An order section setting unit(705) establishes one or more rank section corresponding to the advertising group. A section operation unit performs the rank section.
摘要翻译：目的：提供一种基于广告组的自动化出价管理系统，根据排名策略使用广告组，通过基于搜索策略的广告组管理招标广告来有效管理广告。构成：广告分组单元（701）根据订单策略将广告分类为广告组。曝光广告决定单元（702）通过广告组决定曝光于每个等级部分的广告。订单部设置单元（705）建立与广告组对应的一个或多个等级部分。部分操作单元执行等级部分。

88. 发明公开

KR1020090127919A 특권 양도 방법, 온라인 특권 양도 방법, 온라인 특권 양도 시스템, 및 컴퓨터 판독가능 저장매체 无效
标题翻译：在线特权的安全转移，包括非金融选择
公开(公告)号：KR1020090127919A
公开(公告)日：2009-12-14
申请号：KR1020097021139
申请日：2008-03-12
申请人： 데이브레이크 게임 컴퍼니 엘엘씨
发明人： 던지쇼데이비드 , 예이츠크리스토퍼 , 제이프론앤드류
IPC分类号： G06Q30/08 , G06Q50/10 , G06Q30/02
CPC分类号： G06Q30/08 , G06Q30/0215 , G06Q30/0275 , G06Q50/10
摘要： A method of transferring online privileges, comprising: receiving a request for a payment including one or more non-financial items; debiting the one or more non-financial items from a second account; and crediting the one or more non-financial items to a first account, wherein the first account and the second account are accounts residing in a points server.
摘要翻译：一种转移在线特权的方法，包括：接收包括一个或多个非财务项目的支付请求; 从第二个帐户中扣除一个或多个非财务项目; 以及将所述一个或多个非财务项目记入第一帐户，其中所述第一帐户和所述第二帐户是位于点服务器中的帐户。

89. 发明公开

KR20090115109A UCC offer server capable of utilizing popularity UCC by advertising media 审中-公开
标题翻译： UCC提供的广告媒体利用广泛的UCC提供的服务器
公开(公告)号：KR20090115109A
公开(公告)日：2009-11-04
申请号：KR20090101060
申请日：2009-10-23
申请人： RYU CHUNG HEE
发明人： RYU CHUNG HEE
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0277
摘要： PURPOSE: A UCC providing server for utilizing popular UCC as advertisement media is provided to offer the popular UCC together with an advertisement image to a contents provider. CONSTITUTION: A database(20) stores UCC(User Created Contents)(8). UCCs are provided by each UCC provider(6). A merge processing unit(30) receives a successful bid request from each of advertisers(2). The successful bid request includes an advertisement image(4) and a successful bid option. The merge processing unit previously selects an optimum advertiser of optimum as a successful bidder. The successful bidder is a successful bidder for popular UCC to be selected.
摘要翻译：目的：提供用于利用流行UCC作为广告媒体的UCC提供服务器，以向广播内容提供商提供广播图像。构成：数据库（20）存储UCC（用户创建内容）（8）。 UCC由每个UCC提供商（6）提供。合并处理单元（30）从每个广告商（2）接收成功的投标请求。成功的投标请求包括广告图像（4）和成功的投标选项。合并处理单元先前选择最佳的最佳广告商作为中标者。中标者是受欢迎的UCC的中标者。

90. 发明授权

KR100904858B1 다수의 인터넷 매체에 광고를 노출하여 광고효율을 극대화하는 경매시스템 및 운영방법 失效
标题翻译：通过在多媒体互联网媒体中引用广告来提高广告效率的拍卖系统及其操作方法
公开(公告)号：KR100904858B1
公开(公告)日：2009-06-26
申请号：KR1020080123272
申请日：2008-12-05
申请人： 박연호
发明人： 박연호
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0247 , G06Q30/0275
摘要： An auction system for maximizing the advertising efficiency by exposing an advertisement to a plurality of Internet media and an operation method thereof are provided to enable an advertiser client to obtain the expected advertising effect by occupying an advertising area on a plurality of Internet media which belong to an Internet media group. A plurality of Internet media have advertising areas in which advertisements are posted. An auction server(100) provides a plurality of Internet media groups(300) to registered members, and selects a member who wants to post an advertisement through the auction. An advertiser client(200) connects to the auction server and then becomes a member who can post an advertisement. The advertiser client selects one of the Internet media groups and then inputs a bidding price for the selected Internet media.
摘要翻译：提供了一种通过将广告暴露给多个互联网媒体来最大化广告效率的拍卖系统及其操作方法，以使得广告客户能够通过占据属于多个互联网媒体的多个因特网媒体上的广告区域来获得预期的广告效果互联网媒体组。多个互联网媒体具有公布广告的广告区域。拍卖服务器（100）向注册会员提供多个互联网媒体组（300），并通过拍卖选择想要发布广告的会员。广告客户（200）连接到拍卖服务器，然后成为可以发布广告的成员。广告商客户端选择一个互联网媒体组，然后输入所选互联网媒体的投标价格。

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