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    • 101. 发明公开
    • 양방향 미디어 광고방법
    • 使用双向媒体的广告方法
    • KR1020010076148A
    • 2001-08-11
    • KR1020000028017
    • 2000-05-24
    • 오상환
    • 오상환
    • G06Q30/02
    • G06Q30/02H04L67/02H04L67/20H04L67/34H04L67/36H04L69/329
    • PURPOSE: An advertising method using bidirectional media is provided to increase the effectiveness of advertisement with a fluid advertising pattern. CONSTITUTION: An advertisement database(20), a contents provider(30), and a client(40) is connected through a computer communication network with an advertisement server(10) in the center. The client(40) connects with the contents provider(30). The contents provider(30) requests advertisement at the advertisement server(10). As the advertisement database(20) transmits an advertisement program to the client(40) together with an accumulative window program through the advertisement server(10) and advertisement database(20), an advertisement having the steps of creation and movement is executed in a client interface. In case that the client clicks on a mobile advertisement, the mobile advertisement disappears and an instant advertisement is executed. Information related to the instant advertisement is accumulatively stored in the accumulative window.
    • 目的:提供使用双向媒体的广告方法,以增加流畅广告格式的广告效果。 构成:广告数据库(20),内容提供者(30)和客户机(40)通过计算机通信网络与中心的广告服务器(10)连接。 客户端(40)与内容提供商(30)连接。 内容提供者(30)在广告服务器(10)请求广告。 随着广告数据库(20)通过广告服务器(10)和广告数据库(20)将广告程序与累积窗口程序一起发送给客户端(40),具有创建和移动步骤的广告在 客户端界面。 如果客户点击移动广告,则移动广告消失,并且执行即时广告。 与即时广告相关的信息累积地存储在累积窗口中。