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1. 发明公开

EP2813072A1 DYNAMIC CONTENT ALLOCATION AND OPTIMIZATION 审中-公开
标题翻译：动态内容布局与优化
公开(公告)号：EP2813072A1
公开(公告)日：2014-12-17
申请号：EP13746646.2
申请日：2013-02-07
申请人： Visible World Inc.
发明人： HABERMAN, Seth , BRESS, Robert , MARCUS, Claudio
IPC分类号： H04N7/10
CPC分类号： H04N21/812 , G06Q30/0241 , G11B27/10 , H04N21/25883 , H04N21/44204 , H04N21/4508 , H04N21/4532 , H04N21/8456
摘要： Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

2. 发明公开

EP2862140A1 SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR OPTIMIZING TRANSACTIONS IN A HOUSEHOLD ADDRESSABLE MEDIA NETWORK 审中-公开
标题翻译：系统，方法和计算机可读介质为优化交易可以ADDRESSABLE HOME媒体网络
公开(公告)号：EP2862140A1
公开(公告)日：2015-04-22
申请号：EP13807165.9
申请日：2013-06-19
申请人： Visible World Inc.
发明人： HABERMAN, Seth , NIEMEIJER, Gerrit , BRESS, Robert
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0201 , G06Q30/0202
摘要： Systems, methods and computer-readable storage media for optimizing transactions in a household addressable media network are described. Transaction information associated with past transactions involving the sale of inventory for the media network, such as the sale of an audience and/or segments of the audience. Potential transaction information may be configured to indicate projected conditions for a future sale media network inventory for certain media content of a potential purchaser, such as a media content provider. An example media content provider is an advertiser seeking to purchase an audience or segments thereof for broadcast of an advertisement. A model for selling the inventory may be configured based on the past information. A simulated selling of the inventory and/or segments thereof may be performed to generate potential sales information that may be used to optimize future inventory sales. An illustrative simulation model may include an agent-based computational economics (ACE) model.

3. 发明公开

EP3152899A1 METHODS, SYSTEMS, AND COMPUTER-READABLE MEDIA FOR DYNAMIC CONTENT ALLOCATION 审中-公开
标题翻译： VERFAHREN，SYSTEME UND COMPUTERLESBARE MEDIENFÜRDYNAMISCHE INHALTSZUWEISUNG
公开(公告)号：EP3152899A1
公开(公告)日：2017-04-12
申请号：EP15803654.1
申请日：2015-06-03
申请人： Visible World Inc.
发明人： HABERMAN, Seth , BRESS, Robert , MARCUS, Claudio , SOUTHERN, James
IPC分类号： H04N7/10
CPC分类号： G06Q30/0244 , G06Q30/0247 , G06Q30/0264 , G06Q30/0269
摘要： Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
摘要翻译：描述根据内容分发计划在内容分发系统上优化内容分配的系统和方法。在一些实施例中，管理系统可以被配置为生成用于内容分发的优化调度，诸如广告活动。对于电视分发时间表，可以基于可用的广告资源和历史受众测量信息（例如电视广告活动的电视等级）来生成展示预测。可以基于展示预测生成优化的时间表，并且可以根据优化的时间表分发内容。可以分析与根据优化时间表的分发有关的测量信息，并且用于生成重新优化的时间表，例如可以用于在随后的一天安排广告活动。

4. 发明公开

EP2803027A1 FREQUENCY CAPPING OF ADDRESSABLE CONTENT 审中-公开
标题翻译：频率抑制ADDRESSABLE内容
公开(公告)号：EP2803027A1
公开(公告)日：2014-11-19
申请号：EP13736399.0
申请日：2013-01-10
申请人： Visible World Inc.
发明人： HABERMAN, Seth , MARCUS, Claudio , BRESS, Robert
IPC分类号： G06Q30/00
CPC分类号： H04N21/24 , H04N21/2668
摘要： Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.

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