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    • 3. 发明公开
    • A METHOD FOR ACCESSING USER DATA AND A USER PROFILE MANAGEMENT SERVER
    • 方法访问用户数据和服务器,用于管理用户配置文件
    • EP2020796A1
    • 2009-02-04
    • EP07816887.9
    • 2007-11-21
    • Huawei Technologies Co., Ltd.
    • SHAO, GangZHONG, JiepingMO, Caiwen
    • H04L29/06
    • H04L67/306H04L63/101
    • A method for accessing user data and a profile management server (PMS) to resolve the inability of prior arts are disclosed to support both the associated access between user profiles and the distributed data access mechanism. The method for accessing user data includes: a PMS receives an associated data access request message from a requestor, determines a target associated user set after determining that the requestor is allowed to perform associated access to a source user, and converts the associated data access request into a data access request directed to each target associated user; and the PMS authenticates the data access request directed to each target associated user respectively and provides related data according to the authentication result. The PMS includes an authorization rule storage module, a control module, an association processing module and an association storage module.
    • 一种用于访问用户数据和简档管理服务器(PMS),以解决现有技术的方法不能是游离缺失盘以支持用户配置文件和所述分布式数据访问机制之间的关联的接入。 用于访问用户数据的方法,包括:PMS上相关联的数据的访问请求消息接收来自请求者,bestimmt做请求者是否被允许执行相关联的访问源用户的目标相关联的用户确定性开采后设置,并且相关联的数据访问请求转换 成针对每个目标相关联的用户的数据访问请求; 和PMS分别验证针对每个目标相关联的用户的数据访问请求,并且提供数据相关gemäß认证结果。 该PMS包括授权规则存储模块,控制模块,在关联处理模块和关联存储模块。
    • 4. 发明公开
    • METHOD, APPARATUS AND SYSTEM FOR ADVERTISEMENT DELIVERY
    • VERFAHREN,VORRICHTUNG UND SYSTEM ZUR ZUSTELLUNG VON WERBUNG
    • EP2461285A1
    • 2012-06-06
    • EP10809556.3
    • 2010-08-17
    • Huawei Technologies Co., Ltd.
    • LI, KepengSHAO, GangTAN, Yinyan
    • G06Q30/00
    • G06Q30/00G06Q30/0251
    • Embodiments of the present invention relate to a method, an apparatus, and a system for placing an advertisement. The method includes: after receiving an advertisement placement request, selecting, by an advertisement client or an application server according to the advertisement placement request, advertisement information to be placed; judging validity of the advertisement information according to advertisement metadata that is generated by an advertisement server and associated with the selected advertisement information; and judging, according to the validity of the advertisement information, whether to place the advertisement information. In the embodiments of the present invention, capping of the total exposure frequency on a terminal side and a network side can be implemented in an accurate and controllable manner, so that an advertisement platform can avoid an invalid advertisement placement, a cost of an advertiser is reduced, and a return on an investment in the advertisement is improved.
    • 本发明的实施例涉及一种用于放置广告的方法,装置和系统。 该方法包括:在接收到广告放置请求之后,根据广告放置请求,由广告客户端或应用服务器选择要放置的广告信息; 根据由广告服务器生成并与所选择的广告信息相关联的广告元数据判断广告信息的有效性; 并根据广告信息的有效性判断是否放置广告信息。 在本发明的实施例中,终端和网络侧的总曝光频率的上限可以准确和可控地实现,使得广告平台可以避免无效的广告放置,广告商的成本是 减少,广告投资回报率有所提高。
    • 5. 发明公开
    • METHOD, SYSTEM AND DEVICE FOR PRESENTING ADVERTISEMENT
    • 用于呈现广告的方法,系统和设备
    • EP2282272A1
    • 2011-02-09
    • EP08874250.7
    • 2008-12-26
    • Huawei Technologies Co., Ltd.
    • TAN, YinyanSHAO, GangFU, PeiREN, Daqi
    • G06F17/30H04L12/18G06Q30/00
    • H04L12/1859G06Q30/02H04L67/20H04L67/2804
    • A method, a system, and a device for presenting an advertisement are provided. The method includes: receiving an application content sent by a service provider (SP); obtaining an advertisement distribution policy corresponding to the application content; and obtaining an advertisement according to the advertisement distribution policy, and presenting the advertisement. The advertisement distribution policy corresponding to the application content is obtained by receiving the application content sent by the SP, and the advertisement is obtained according to the advertisement distribution policy and then the advertisement is presented. When different advertisement distributions are intended to be realized in the application content, only a plurality of advertisement distribution policies needs to be established, instead of changing the application content itself Therefore, the advertisements can be presented flexibly and simply. In addition, as for an application content used off-fine by a user, flexible advertisement distribution modes can be selected by the user according to different situations.
    • 提供了一种用于呈现广告的方法,系统和设备。 该方法包括:接收服务提供商(SP)发送的应用内容; 获取与所述应用内容对应的广告分发策略; 并根据广告分发策略获取广告,并呈现广告。 通过接收SP发送的应用内容获取应用内容对应的广告分发策略,根据广告分发策略获取广告,然后呈现广告。 当要在应用内容中实现不同的广告分发时,只需要建立多个广告分发策略,而不是自己改变应用内容。因此,可以灵活简单地呈现广告。 另外,对于用户非法使用的应用内容,用户可以根据不同情况选择灵活的广告分发方式。
    • 7. 发明公开
    • METHOD FOR GENERATING USER ATTRIBUTE INFORMATION AND APPARATUS THEREOF
    • VERFAHREN ZUR ERZEUGUNG VON BENUTZERATTRIBUTDATEN UNDGERÄTDAFÜR
    • EP2184948A1
    • 2010-05-12
    • EP08783710.0
    • 2008-07-22
    • Huawei Technologies Co., Ltd.
    • FU, PeiSHAO, GangZHONG, Jieping
    • H04W84/00
    • H04L67/22G06Q30/02H04L67/04H04L67/18H04L67/306H04W4/02
    • A method for generating user attribute information includes: receiving event information which carries a time range, a space range and an event ID of an event; collecting users compliant with preset conditions according to the time range and space range in the event information to form a user collection; obtaining extended attributes of the event from the event information corresponding to the event ID; and generating attribute information of the users in the user collection correlated with the event according to the extended attributes of the event. An apparatus for generating user attribute information is also provided. The technical solution of the present invention reflects the characteristic attributes of the user accurately.
    • 一种用于生成用户属性信息的方法包括:接收事件信息,该事件信息携带事件的时间范围,空间范围和事件ID; 根据事件信息的时间范围和空间范围收集符合预设条件的用户,形成用户收集; 从对应于事件ID的事件信息获取事件的扩展属性; 以及根据所述事件的扩展属性生成与所述事件相关的用户集合中的用户的属性信息。 还提供了一种用于生成用户属性信息的装置。 本发明的技术方案精确地反映了用户的特征属性。