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1. 发明申请

WO2005066864A1 ONLINE ADVERTISING METHOD AND ONLINE ADVERTISING SYSTEM 审中-公开
标题翻译：在线广告方法和在线广告系统
公开(公告)号：WO2005066864A1
公开(公告)日：2005-07-21
申请号：PCT/KR2004/003498
申请日：2004-12-29
申请人： NHN CORPORATION , YANG, Ra Young , CHOI, Mi Jeong , LEE, Woo Sung
发明人： YANG, Ra Young , CHOI, Mi Jeong , LEE, Woo Sung
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0271 , G06Q30/0273 , G06Q30/0275 , G06Q30/0277
摘要： The resent invention relates to an online advertising method and an, online advertising s stem, and more particularly, relates to an online advertising method and an online advert sing system using a knowledge providing service system which enables knowledge to be provided through questions and answers between users.
摘要翻译：本发明涉及在线广告方法和在线广告，更具体地涉及使用知识提供服务系统的在线广告方法和在线广告唱歌系统，该系统使知识能够通过以下内容之间的问题和答案提供知识：用户。

2. 发明申请

WO2006059859A1 METHOD FOR PROVIDING SEARCH SERVICE AND SYSTEM FOR EXECUTING THE METHOD 审中-公开
标题翻译：提供搜索服务的方法和执行方法的系统
公开(公告)号：WO2006059859A1
公开(公告)日：2006-06-08
申请号：PCT/KR2005/004047
申请日：2005-11-29
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
发明人： LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30864
摘要： The present invention relates to a method of providing search services and a search system executing the method. The search service providing method according to the present invention includes: maintaining a search result list database including a keyword, a search result associated with the keyword, a bid amount associated with the search result, an exposure index associated with the search result and/or an advertiser identifier associated with the search result; computing an average click rate that is an average of unit period click rates for a certain period elapsing immediately before a present point in time, the unit period click rate is a ratio of a number of exposures, which is a number of times of providing the search result to a user, to a number of clicks, which is a number of times of selecting the provided search result by the user, computed for each unit period; computing the exposure index based on the average click rate and the bid amount for each search result and recording the exposure index in the search result database in association with the search result to be updated; in the case a search request including a predetermined keyword is inputted from a user, selecting a predetermined number of search results; generating and providing a search result list including the selected predetermined number of search results; selecting a base exposure index among the exposure indexes associated with the selected search result, the base exposure index being the lowest value among the exposure indexes; and computing unit advertisement cost for each of the selected search results based on a ratio of the base exposure index to the average click rate associated with the selected search result.
摘要翻译：本发明涉及提供搜索服务的方法和执行该方法的搜索系统。根据本发明的搜索服务提供方法包括：维护包括关键字的搜索结果列表数据库，与关键词相关联的搜索结果，与搜索结果相关联的出价金额，与搜索结果相关联的曝光指数和/或与搜索结果相关联的广告商标识符; 计算在紧接现在时间点之前经过一定时间内的单位期间点击率平均值的平均点击率，单位期间点击率是曝光次数的比率，其是提供搜索结果给用户，多个点击次数，其是用户为每个单位周期计算的选择所提供的搜索结果的次数; 根据每个搜索结果的平均点击率和出价金额来计算曝光指数，并与要更新的搜索结果相关联地在搜索结果数据库中记录曝光指数; 在从用户输入包括预定关键词的搜索请求的情况下，选择预定数量的搜索结果; 生成并提供包括所选择的预定数量的搜索结果的搜索结果列表; 在与所选择的搜索结果相关联的曝光指数中选择基准曝光指数，基准曝光指数是曝光指数中的最低值; 以及基于所述基础曝光指数与所选择的搜索结果相关联的平均点击率的比率的所选择的搜索结果中的每一个的计算单位广告费用。

3. 发明申请

WO2005101263A1 SYSTEM AND METHOD FOR SELECTING SEARCH LISTING IN AN INTERNET SEARCH ENGINE AND ORDERING THE SEARCH LISTINGS 审中-公开
标题翻译：在互联网搜索引擎中选择搜索列表的系统和方法以及订购搜索列表
公开(公告)号：WO2005101263A1
公开(公告)日：2005-10-27
申请号：PCT/KR2005/001103
申请日：2005-04-18
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young
发明人： LEE, Woo Sung , YANG, Ra Young
IPC分类号： G06F17/60
CPC分类号： G06Q30/00 , G06Q30/0249 , G06Q30/0251 , G06Q30/0256 , G06Q30/0272 , G06Q30/0273
摘要： Provided is a keyword advertising system extracting search listings in response to a search request, the system comprising: an interface means receiving bid price information corresponding to a keyword from an advertiser; a search information database storing search listing associated with the advertisers in association with each of the received bid price information; a list generating means generating a search list by referring to the search information database, in response to a search request from a searcher; and a search results providing means providing the searcher with the generated search list; wherein the list generating means generates the search list by performing the step of identifying a keyword received from the searcher in association with the search request; selecting N of search listings from the at least one search listing corresponding to the identified keyword, based on the bid price information; and sorting the selected search listings in order of click through rate.
摘要翻译：提供了一种响应于搜索请求提取搜索列表的关键字广告系统，该系统包括：界面，用于接收来自广告主的关键词对应的投标价格信息; 搜索信息数据库，其与每个所接收的投标价格信息相关联地存储与广告商相关联的搜索列表; 响应于来自搜索者的搜索请求，通过参考搜索信息数据库生成搜索列表的列表生成装置; 以及搜索结果提供装置，为搜索者提供所生成的搜索列表; 其中所述列表生成装置通过执行与搜索请求相关联地识别从搜索者接收的关键字的步骤来生成搜索列表; 基于所述投标价格信息，从与所识别的关键字对应的所述至少一个搜索列表中选择搜索列表中的N个; 并按点击率排序所选的搜索列表。

4. 发明申请

WO2006057544A1 METHOD FOR PROVIDING SEARCH SERVICE AND SYSTEM FOR EXECUTING THE METHOD 审中-公开
标题翻译：提供搜索服务的方法和执行方法的系统
公开(公告)号：WO2006057544A1
公开(公告)日：2006-06-01
申请号：PCT/KR2005/004045
申请日：2005-11-29
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
发明人： LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： The present invention relates a method of providing search service and a search system executing the method. The search service providing method according to the presents invention, includes maintaining a search result database including a keyword, a search result associated with the keyword, a bid amount associated with the search result, a total exposure number associated with the search result, an exposure index associated with the search result, and/or an advertiser identifier associated with the search result; in the case a search request including a predetermined keyword is inputted from a user, selecting a predetermined number of search results whose exposure index ranks high from search results associated with the keyword; and generating and providing a search result list including the selected predetermined number of the search results, wherein the exposure index is computed based on an average click rate that is an average of unit period click rates for a certain period from a point in time in the past to a present point in time and the unit period click rate is computed according to a unit period, the unit period click rate which is a ratio of a number of clicks of selecting the provided search result by the user to a number of impressions is computed for unit period.
摘要翻译：本发明涉及提供搜索服务的方法和执行该方法的搜索系统。根据本发明的搜索服务提供方法包括维护包括关键字的搜索结果数据库，与关键字相关联的搜索结果，与搜索结果相关联的出价金额，与搜索结果相关联的总曝光次数，曝光索引与搜索结果相关联，和/或与搜索结果相关联的广告商标识符; 在从用户输入包括预定关键词的搜索请求的情况下，从与该关键字相关联的搜索结果中选择曝光指数排列高的预定数量的搜索结果; 以及生成并提供包括所选择的预定数量的搜索结果的搜索结果列表，其中，基于平均点击率来计算曝光指数，所述平均点击率是从一个时间点的某个时间段的单位周期点击率的平均值过去到现在的时间点，单位周期点击率是根据单位周期计算的，单位周期点击率是用户选择提供的搜索结果的点击次数与曝光次数的比率是计算单位时间。

5. 发明申请

WO2006057518A1 METHOD FOR PROVIDING SEARCH SERVICE AND SYSTEM FOR EXECUTING THE METHOD 审中-公开
标题翻译：提供搜索服务的方法和执行方法的系统
公开(公告)号：WO2006057518A1
公开(公告)日：2006-06-01
申请号：PCT/KR2005/003982
申请日：2005-11-24
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
发明人： LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0256
摘要： The present invention relates to a method of providing search services and a search system executing the method, and more particularly, to a method of selecting search results based on an average click rate and a bid amount of each search result and a search result system executing the method. The search service providing method according to the present invention includes: maintaining a search result database including a keyword, a search result associated with the keyword, a bid amount associated with the search result, an exposure index associated with the search result, and/or an advertiser identifier associated with the search result, computing an average click rate for each of the search results, the average click rate being an average of unit period click rates for a certain period elapsing immediately before a present point in time, each of the unit period click rates corresponding a ratio of a number of clicks to a number of impressions for unit period, computing the exposure index based on the average click rate and the bid amount for each search result and recording the exposure index in the search result database in association with the search result to be updated, receiving a search request including a keyword from a user, selecting a predetermined number of the search results whose exposure index ranks high from the search results associated with the keyword with reference to the search result database, and generating a search result list including the predetermined number of the selected search results and providing the search result list to the user.
摘要翻译：本发明涉及一种提供搜索服务的方法和执行该方法的搜索系统，更具体地，涉及一种基于每个搜索结果的平均点击率和出价量以及执行搜索结果系统的搜索结果的选择方法方法。根据本发明的搜索服务提供方法包括：维护包括关键字的搜索结果数据库，与该关键词相关联的搜索结果，与搜索结果相关联的出价金额，与搜索结果相关联的曝光指数，和/或与搜索结果相关联的广告商标识符，计算每个搜索结果的平均点击率，平均点击率是在紧接在当前时间点之前经过的特定时间段内的单位周期点击率的平均值，每个单元期间点击率对应于单位期间的点击次数与展示次数的比率，根据每个搜索结果的平均点击率和出价金额计算曝光指数，并将关联索引记录在搜索结果数据库中关联其中搜索结果被更新，从用户接收包括关键字的搜索请求，选择预定数量的参照搜索结果数据库，从与关键词相关联的搜索结果排列曝光指数的搜索结果，以及生成包括所选择的预定数量的搜索结果的搜索结果列表并向用户提供搜索结果列表。

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