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1. 发明申请

WO2006075828A1 METHOD FOR CONTROLING DISPLAY OF KEYWORD ADVERTISEMENT IN INTERNET SEARCH ENGINE AND A SYSTEM THEREOF 审中-公开
标题翻译：用于控制互联网搜索引擎中的关键字广告显示的方法及其系统
公开(公告)号：WO2006075828A1
公开(公告)日：2006-07-20
申请号：PCT/KR2005/001049
申请日：2005-04-12
申请人： NHN CORPORATION , LEE, Woo Sung
发明人： LEE, Woo Sung
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02
摘要： A method for controlling display of a keyword advertisement according to the present invention comprises the steps of defining, in response to input of a keyword by a searcher, a plurality of locations where search listings are displayed on a web page, as unit display zones in association with the keyword; receiving bid data corresponding to a first unit display zone, which is one of the plurality of unit display zones associated with the predetermined keyword, from an advertiser; associating the advertiser with a predetermined search listing; receiving automatic bid data corresponding to at least one unit display zone except the first unit display zone, among the plurality of unit display zones associated with the keyword, from the advertiser; if the bid data of the advertiser are successfully bidden through a predetermined bid process for the first unit display zone, assigning a display right in the first display zone to the search listing associated with the advertiser; if a predetermined transfer condition for the assigned display right is satisfied, depriving the search listing associated with the advertiser in the first unit display zone of the display right; and if the search listing in the first unit display zone is deprived of the display right, performing a re-bid process for the input automatic bid data.
摘要翻译：根据本发明的用于控制关键字广告的显示的方法包括以下步骤：响应于搜索者输入关键字，定义搜索列表在网页上显示的多个位置，作为单元显示区域与关键字的关联; 从广告商接收与作为与所述预定关键字相关联的所述多个单位显示区域中的一个的第一单位显示区域对应的投标数据; 将广告商与预定的搜索列表相关联; 在与所述关键字相关联的所述多个单位显示区域中接收与所述第一单位显示区域以外的至少一个单位显示区域相对应的自动出价数据; 如果通过第一单位显示区域的预定投标处理成功地禁止广告主的投标数据，则将第一显示区域中的显示权限分配给与广告商相关联的搜索列表; 如果所分配的显示权利的预定传送条件被满足，则剥夺与广告主相关联的搜索列表在显示权的第一单位显示区域中; 并且如果第一单位显示区域中的搜索列表被剥夺显示权限，则对输入的自动投标数据执行重新投标处理。

2. 发明申请

WO2004051515A1 A METHOD OF REGISTERING WEBSITE INFORMATION TO A SEARCH ENGINE AND A METHOD OF SEARCHING A WEBSITE BY USING THE REGISTERING METHOD 审中-公开
标题翻译：向搜索引擎注册网站信息的方法和使用注册方法搜索网站的方法
公开(公告)号：WO2004051515A1
公开(公告)日：2004-06-17
申请号：PCT/KR2003/002585
申请日：2003-11-27
申请人： NHN CORPORATION , LEE, Woo Sung , KANG, Chun Sik
发明人： LEE, Woo Sung , KANG, Chun Sik
IPC分类号： G06F17/30
CPC分类号： G06F17/3089
摘要： The present invention relates to a search engine for providing information on a predetermined website on the Internet on which a variety of information is located. More specifically, the present invention relates to a method of registering information on a predetermined website to a search engine and a method of providing a search engine user with the website information registered using the registering method. According to a preferred embodiment of the present invention, there is provided a method of providing a search service by registering a website to a search engine, comprising the steps of receiving a request for registration of the website from a user, storing data related to the website registration, extracting the data in a given period of time, indexing the extracted data in a given time period, indexing the data extracted every certain period of time, receiving a predetermined search word from a search service user, searching for relevant data associated with the predetermined search word by referring to the indexed data and the data extracted and indexed every the certain period of time, and displaying the searched relevant data according a predetermined criterion. The method of registering the website information to the search engine according to the present invention allows the information on the websites, of which registration has been requested by a user, to be registered to the search engine in real time or in a short time. Therefore, there is a technical advantage in that a variety of user's needs can be satisfied.
摘要翻译：本发明涉及一种用于在互联网上的各种信息所在的预定网站上提供信息的搜索引擎。更具体地，本发明涉及一种在预定网站上向搜索引擎注册信息的方法以及向搜索引擎用户提供使用登记方法登记的网站信息的方法。根据本发明的优选实施例，提供了一种通过向搜索引擎注册网站来提供搜索服务的方法，包括以下步骤：从用户接收网站的注册请求，存储与网站注册，在给定的时间段内提取数据，在给定时间段内索引提取的数据，索引每隔一定时间段提取的数据，从搜索服务用户接收预定的搜索词，搜索与通过参考索引数据和每一个特定时间段提取和索引的数据来预定搜索词，并根据预定标准显示所搜索的相关数据。根据本发明将网站信息登记到搜索引擎的方法允许实时或短时间地将已经由用户请求的注册的网站上的信息注册到搜索引擎。因此，存在可以满足各种用户需求的技术优点。

3. 发明申请

WO2006059859A1 METHOD FOR PROVIDING SEARCH SERVICE AND SYSTEM FOR EXECUTING THE METHOD 审中-公开
标题翻译：提供搜索服务的方法和执行方法的系统
公开(公告)号：WO2006059859A1
公开(公告)日：2006-06-08
申请号：PCT/KR2005/004047
申请日：2005-11-29
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
发明人： LEE, Woo Sung , YANG, Ra Young , NA, Jun Seok
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30864
摘要： The present invention relates to a method of providing search services and a search system executing the method. The search service providing method according to the present invention includes: maintaining a search result list database including a keyword, a search result associated with the keyword, a bid amount associated with the search result, an exposure index associated with the search result and/or an advertiser identifier associated with the search result; computing an average click rate that is an average of unit period click rates for a certain period elapsing immediately before a present point in time, the unit period click rate is a ratio of a number of exposures, which is a number of times of providing the search result to a user, to a number of clicks, which is a number of times of selecting the provided search result by the user, computed for each unit period; computing the exposure index based on the average click rate and the bid amount for each search result and recording the exposure index in the search result database in association with the search result to be updated; in the case a search request including a predetermined keyword is inputted from a user, selecting a predetermined number of search results; generating and providing a search result list including the selected predetermined number of search results; selecting a base exposure index among the exposure indexes associated with the selected search result, the base exposure index being the lowest value among the exposure indexes; and computing unit advertisement cost for each of the selected search results based on a ratio of the base exposure index to the average click rate associated with the selected search result.
摘要翻译：本发明涉及提供搜索服务的方法和执行该方法的搜索系统。根据本发明的搜索服务提供方法包括：维护包括关键字的搜索结果列表数据库，与关键词相关联的搜索结果，与搜索结果相关联的出价金额，与搜索结果相关联的曝光指数和/或与搜索结果相关联的广告商标识符; 计算在紧接现在时间点之前经过一定时间内的单位期间点击率平均值的平均点击率，单位期间点击率是曝光次数的比率，其是提供搜索结果给用户，多个点击次数，其是用户为每个单位周期计算的选择所提供的搜索结果的次数; 根据每个搜索结果的平均点击率和出价金额来计算曝光指数，并与要更新的搜索结果相关联地在搜索结果数据库中记录曝光指数; 在从用户输入包括预定关键词的搜索请求的情况下，选择预定数量的搜索结果; 生成并提供包括所选择的预定数量的搜索结果的搜索结果列表; 在与所选择的搜索结果相关联的曝光指数中选择基准曝光指数，基准曝光指数是曝光指数中的最低值; 以及基于所述基础曝光指数与所选择的搜索结果相关联的平均点击率的比率的所选择的搜索结果中的每一个的计算单位广告费用。

4. 发明申请

WO2006025694A1 METHOD AND SYSTEM FOR SELECTING INFORMATION OF ADVERTISER IN INTERNET SEARCH ENGINE IN RESPONSE TO SEARCH- ORDERING OF PARTNER-SITE 审中-公开
标题翻译：在互联网搜索引擎中选择广告商的信息的方法和系统对搜索订阅合作伙伴网站的响应
公开(公告)号：WO2006025694A1
公开(公告)日：2006-03-09
申请号：PCT/KR2005/002880
申请日：2005-08-31
申请人： NHN CORPORATION , LEE, Woo Sung
发明人： LEE, Woo Sung
IPC分类号： G06F17/60
CPC分类号： G06Q30/02
摘要： A keyword advertising service method for providing search information in response to a search request, the method includes the steps of: maintaining a search information database for storing at least one search information record; receiving a search request packet including a keyword inputted in a partner site selected by a user and a site identifier for identifying the partner site, from the partner site; extracting, in response to the search request packet, at least one search information record including a keyword corresponding to the keyword included in the search request packet, from the search information database, by using the bidding participation fee; rolling the extracted search information records independently from the bidding participation fee to be displayed on a result list field and providing the result list field to the partner site in response to the search request; and charging an advertiser corresponding to the search information record, in the case the user clicks the search information record in the search result field.
摘要翻译：一种用于响应于搜索请求提供搜索信息的关键字广告服务方法，所述方法包括以下步骤：维护用于存储至少一个搜索信息记录的搜索信息数据库; 从对方站点接收包括在用户选择的合作伙伴站点中输入的关键字的搜索请求分组和用于识别对方站点的站点标识符; 通过使用投标参与费，从搜索信息数据库中提取响应于搜索请求分组的至少一个搜索信息记录，其包括与包括在搜索请求分组中的关键字相对应的关键字的搜索信息记录; 将所提取的搜索信息记录独立于投标参与费用滚动以显示在结果列表字段上，并且响应于搜索请求将结果列表字段提供给合作伙伴站点; 并且在用户在搜索结果字段中单击搜索信息记录的情况下，对与搜索信息记录相对应的广告商进行计费。

5. 发明申请

WO2005101263A1 SYSTEM AND METHOD FOR SELECTING SEARCH LISTING IN AN INTERNET SEARCH ENGINE AND ORDERING THE SEARCH LISTINGS 审中-公开
标题翻译：在互联网搜索引擎中选择搜索列表的系统和方法以及订购搜索列表
公开(公告)号：WO2005101263A1
公开(公告)日：2005-10-27
申请号：PCT/KR2005/001103
申请日：2005-04-18
申请人： NHN CORPORATION , LEE, Woo Sung , YANG, Ra Young
发明人： LEE, Woo Sung , YANG, Ra Young
IPC分类号： G06F17/60
CPC分类号： G06Q30/00 , G06Q30/0249 , G06Q30/0251 , G06Q30/0256 , G06Q30/0272 , G06Q30/0273
摘要： Provided is a keyword advertising system extracting search listings in response to a search request, the system comprising: an interface means receiving bid price information corresponding to a keyword from an advertiser; a search information database storing search listing associated with the advertisers in association with each of the received bid price information; a list generating means generating a search list by referring to the search information database, in response to a search request from a searcher; and a search results providing means providing the searcher with the generated search list; wherein the list generating means generates the search list by performing the step of identifying a keyword received from the searcher in association with the search request; selecting N of search listings from the at least one search listing corresponding to the identified keyword, based on the bid price information; and sorting the selected search listings in order of click through rate.
摘要翻译：提供了一种响应于搜索请求提取搜索列表的关键字广告系统，该系统包括：界面，用于接收来自广告主的关键词对应的投标价格信息; 搜索信息数据库，其与每个所接收的投标价格信息相关联地存储与广告商相关联的搜索列表; 响应于来自搜索者的搜索请求，通过参考搜索信息数据库生成搜索列表的列表生成装置; 以及搜索结果提供装置，为搜索者提供所生成的搜索列表; 其中所述列表生成装置通过执行与搜索请求相关联地识别从搜索者接收的关键字的步骤来生成搜索列表; 基于所述投标价格信息，从与所识别的关键字对应的所述至少一个搜索列表中选择搜索列表中的N个; 并按点击率排序所选的搜索列表。

6. 发明申请

WO2005071586A1 METHOD FOR OFFERING A SEARCH-WORD ADVERTISEMENT AND GENERATING A SEARCH RESULT LIST IN REPONSE TO THE SEARCH-DEMAND OF A SEARCHER AND A SYSTEM THEREOF 审中-公开
标题翻译：提供搜索词广告的方法，并产生搜索结果列表，以追溯搜索者及其系统的搜索需求。
公开(公告)号：WO2005071586A1
公开(公告)日：2005-08-04
申请号：PCT/KR2005/000222
申请日：2005-01-27
申请人： NHN CORPORATION , LEE, Woo Sung
发明人： LEE, Woo Sung
IPC分类号： G06F17/60
CPC分类号： G06Q30/00 , G06Q30/0248 , G06Q30/0254 , G06Q30/0264 , G06Q30/0272 , G06Q30/0273
摘要： The present invention relates to method and system for providing a search word advertisement which can compute a predetermined expected advertisement cost by predicting the maximum number of expected clicks at the future point with respect to particular search listing, and subtract a cost for execution of advertisement from the expected advertisement cost, wherein the cost for execution of advertisement is determined on the basis of the number of valid clicks that have actually occurred during a contracted advertising period. According to the present invention, in a model for providing an advertisement through a search word advertisement, there is an effect that it is possible to provide method and system for providing a search word advertisement which predict the maximum number of expected clicks by predetermined future point, and adopt a unit cost per click, thereby scientifically computing an expected advertisement cost and charging an advertiser a reasonable advertisement cost.
摘要翻译：本发明涉及提供一种搜索词广告的方法和系统，该搜索词广告可以通过预测关于特定搜索列表的未来点的最大预期点击次数来计算预定的预期广告费用，并且减去执行广告的成本预期的广告费用，其中，根据在合同广告期内实际发生的有效点击的数量来确定广告执行的成本。根据本发明，在通过搜索词广告提供广告的模型中，具有可以提供用于提供搜索词广告的方法和系统，该搜索词广告预测预定未来点的最大预期咔嗒数，并采用单位单位成本，从而科学计算预期的广告费用，并向广告客户收取合理的广告费用。

7. 发明申请

WO2004079594A1 METHOD FOR GENERATING A SEARCH RESULT LIST ON A WEB SEARCH ENGINE 审中-公开
标题翻译：在WEB搜索引擎上生成搜索结果列表的方法
公开(公告)号：WO2004079594A1
公开(公告)日：2004-09-16
申请号：PCT/KR2004/000413
申请日：2004-02-27
申请人： NHN CORPORATION , HONG, Joon , LEE, Woo Sung
发明人： HONG, Joon , LEE, Woo Sung
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06Q30/06 , G06Q30/08
摘要： A Computer-readable recording medium in which a program for implementing a method according to any one of claims 1 to 12 is recorded. The present invention relates to a method for selling a search word to a network information provider and providing a search result list to a searcher based on the sales information if the searcher inputs the search word in an Internet search engine. The present invention includes maintaining a database for storing a plurality of search listings therein, each of the search listings including a search word and a network position associated with a network information provider, receiving the search request from the searcher, identifying a search listing having a search word corresponding to the search request, providing the identified search listing to the searcher as a search result list, if the searcher clicks a search listing of the search result list and accesses a network information provider's web page associated with the clicked search listing, receiving predetermined information on the use of the web page by the searcher, and charging the network information provider based on the received predetermined information on the use of the web page by the searcher. According to the present invention, there is provided an Internet search service method and apparatus for providing a variety of billing means to a network information provider by properly reflecting the profit made by the network information provider.
摘要翻译： 12.一种计算机可读记录介质，其中记录了用于实现根据权利要求1至12中任一项所述的方法的程序。本发明涉及一种将搜索词卖给网络信息提供者的方法，并且如果搜索者在互联网搜索引擎中输入搜索词，则基于销售信息向搜索者提供搜索结果列表。本发明包括维护用于在其中存储多个搜索列表的数据库，每个搜索列表包括与网络信息提供者相关联的搜索词和网络位置，从搜索者接收搜索请求，识别具有搜索单词对应于搜索请求，将所识别的搜索列表提供给搜索者作为搜索结果列表，如果搜索者点击搜索结果列表的搜索列表并访问网络信息提供商与点击的搜索列表相关联的网页，接收关于搜索者使用网页的预定信息，以及基于接收到的关于搜索者使用网页的预定信息对网络信息提供者进行计费。根据本发明，提供了一种因特网搜索服务方法和装置，用于通过适当地反映网络信息提供者的利益来向网络信息提供者提供各种计费手段。

8. 发明申请

WO2006025647A1 METHOD AND SYSTEM FOR ADJUSTING BALANCE OF ACCOUNT OF ADVERTISER IN KEYWORD ADVERTISEMENT 审中-公开
标题翻译：用于调整关键字广告刊登者帐户余额的方法和系统
公开(公告)号：WO2006025647A1
公开(公告)日：2006-03-09
申请号：PCT/KR2005/002275
申请日：2005-07-15
申请人： NHN CORPORATION , LEE, Woo Sung
发明人： LEE, Woo Sung
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0273
摘要： Disclosed are a method for adjusting the account balance of an advertiser in keyword advertising, the method comprising the steps of: maintaining an advertiser information database for storing bidding price information, marginal cost for account 5 maintenance, and information on the account balance by each search result; generating a search result list including at least one search result associated with a predetermined keyword on the basis of the bidding price information, thereby maintaining the generated search result list in a search result database; receiving a selection of a search result from a user, with respect to the search result list provided in response to a 0 predetermined search request including the keyword; searching for marginal cost for account maintenance and information on the account balance associated with the search result by referring to the advertiser information database, in case that the search result list is generated; increasing the number of clicks about the selected search result, only in case that the account balance searched in association with the search result is more than 5 the marginal cost for account maintenance; computing advertising cost of a predetermined first period by using bidding price information associated with the number of accumulated clicks and the search result, after the predetermined first period elapses; subtracting the computed advertising cost from the account balance associated with the search result; and updating the advertiser information database by using 0 information on the subtracted account balance, and a system thereof.
摘要翻译：公开了一种用于调整关键字广告中的广告主的账户余额的方法，所述方法包括以下步骤：维护用于存储投标价格信息的广告商信息数据库，用于帐户5维护的边际成本，以及通过每个搜索的帐户余额信息结果; 基于投标价格信息生成包括与预定关键字相关联的至少一个搜索结果的搜索结果列表，从而将生成的搜索结果列表保存在搜索结果数据库中; 相对于响应于包括该关键字的0个预定搜索请求而提供的搜索结果列表，从用户接收对搜索结果的选择; 在生成搜索结果列表的情况下，通过参考广告主信息数据库，搜索帐户维护的边际成本和与搜索结果相关联的帐户余额的信息; 增加所选搜索结果的点击次数，只有在与搜索结果相关联的搜索帐户余额超过5的情况下，账户维护的边际成本; 在经过预定的第一时间段之后，通过使用与累积的点击次数和搜索结果相关联的投标价格信息计算预定的第一期间的广告费用; 从与搜索结果相关联的帐户余额中减去计算出的广告费用; 以及通过使用关于所减去的帐户余额的0信息来更新广告主信息数据库及其系统。

9. 发明申请

WO2005124595A1 METHOD FOR DETERMINING VALIDITY OF COMMAND AND SYSTEM THEREOF 审中-公开
标题翻译：用于确定命令有效性的方法及其系统
公开(公告)号：WO2005124595A1
公开(公告)日：2005-12-29
申请号：PCT/KR2005/001924
申请日：2005-06-22
申请人： NHN CORPORATION , HA, Jung Soo , KIM, Jung Su , LEE, Woo Sung
发明人： HA, Jung Soo , KIM, Jung Su , LEE, Woo Sung
IPC分类号： G06F17/30
CPC分类号： G06F11/0751
摘要： There are provided a method and system for determining the validity of a command, which includes: a first step of receiving a command including a predetermined query from a terminal of a user; a second step of generating log information associated with the command, in which the log information includes at least one of the query included in the command, input time point information on a time point of inputting the command, and a network address of the terminal; a third step of recording the log information in a log database; a fourth step of calculating a first determination result with respect to the validity of the command according to a predetermined firstdetermination standard; a fifth step of including identification information determined according to the first determination result in the log information and recording in the log database; a sixth step of periodically searching for log information recorded for a first period with reference to the log database; and a seventh step of determining again the validity of the command by using the searched log information according to a predetermined second determination standard and calculating a second determination result.
摘要翻译：提供了一种用于确定命令的有效性的方法和系统，其包括：从用户的终端接收包括预定查询的命令的第一步骤; 产生与命令相关联的日志信息的第二步骤，其中日志信息包括命令中包括的查询中的至少一个，输入命令的时间点的输入时间信息和终端的网络地址; 将日志信息记录在日志数据库中的第三步骤; 第四步骤，根据预定的第一确定标准计算关于命令的有效性的第一确定结果; 第五步骤，将根据第一确定结果确定的识别信息包括在日志信息中并记录在日志数据库中; 参考日志数据库定期搜索第一时段记录的日志信息的第六步骤; 以及第七步骤，通过根据预定的第二确定标准使用所搜索的日志信息再次确定命令的有效性，并计算第二确定结果。

10. 发明申请

WO2005066864A1 ONLINE ADVERTISING METHOD AND ONLINE ADVERTISING SYSTEM 审中-公开
标题翻译：在线广告方法和在线广告系统
公开(公告)号：WO2005066864A1
公开(公告)日：2005-07-21
申请号：PCT/KR2004/003498
申请日：2004-12-29
申请人： NHN CORPORATION , YANG, Ra Young , CHOI, Mi Jeong , LEE, Woo Sung
发明人： YANG, Ra Young , CHOI, Mi Jeong , LEE, Woo Sung
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0271 , G06Q30/0273 , G06Q30/0275 , G06Q30/0277
摘要： The resent invention relates to an online advertising method and an, online advertising s stem, and more particularly, relates to an online advertising method and an online advert sing system using a knowledge providing service system which enables knowledge to be provided through questions and answers between users.
摘要翻译：本发明涉及在线广告方法和在线广告，更具体地涉及使用知识提供服务系统的在线广告方法和在线广告唱歌系统，该系统使知识能够通过以下内容之间的问题和答案提供知识：用户。

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