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    • 4. 发明申请
    • Systems and methods for viewing substitute media while fast forwarding past an advertisement
    • 用于在快速转发广告的同时查看替代媒体的系统和方法
    • US20080155585A1
    • 2008-06-26
    • US11644294
    • 2006-12-22
    • Michael L. CranerRobert A. KneeMichael D. Ellis
    • Michael L. CranerRobert A. KneeMichael D. Ellis
    • H04N7/10
    • H04N5/76G11B27/005G11B27/036H04N21/4325H04N21/458H04N21/6587H04N21/812
    • Systems and methods for displaying substitute media while fast forwarding past advertisements are provided. When a user reaches the advertisement, the interactive media guidance application may receive an instruction to fast forward the advertisement. In response to the fast forward instruction, the interactive media guidance application may identify and display substitute media instead of the advertisement. The substitute media may be an image, a video frame/clip, a graphic, an animated graphic, or any other suitable media. The substitute media may be distributed in the advertisement using any suitable method. For example, the substitute media may be incorporated in the video frames of the advertisement (e.g., overlaid in the video frames of the advertisement), added as hidden video frames distributed in the advertisement, or any other suitable approach. An advertisement tool for creating advertisements that include substitute media, and for previewing advertisements as they are fast forwarded is also provided.
    • 提供了在快速转发广告时显示替代媒体的系统和方法。 当用户到达广告时,交互式媒体引导应用可以接收快速转发广告的指令。 响应于快进指令,交互式媒体引导应用可以识别和显示替代媒体而不是广告。 替代媒体可以是图像,视频帧/剪辑,图形,动画图形或任何其它合适的媒体。 替代媒体可以使用任何合适的方法分发在广告中。 例如,替代媒体可以被并入广告的视频帧(例如,叠加在广告的视频帧中),作为在广告中分配的隐藏视频帧添加,或者任何其他合适的方法。 还提供了用于创建包括替代媒体的广告,以及用于在快速转发时预览广告的广告工具。