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    • 8. 发明申请
    • RETAIL ITEM DISPLAY DEVICE
    • 零售项目显示设备
    • WO2011119913A2
    • 2011-09-29
    • PCT/US2011/029918
    • 2011-03-25
    • AVERY DENNISON CORPORATIONFORSTER, Ian, J.GINN, Michael, G.SHI, Ming, KunVENKATASANTHANAM, Sriram
    • FORSTER, Ian, J.GINN, Michael, G.SHI, Ming, KunVENKATASANTHANAM, Sriram
    • G06K19/07703G06K19/07707G06Q30/02G06Q99/00Y10T29/4913
    • A retail item display includes an RFID processor, a display driving mechanism, at least one power source, and an electronic display. The RFID processor can include an antenna and an RFID processor. The display driving mechanism can include a microcontroller and a display driver or similar device. The electronic display comprises a display medium sandwiched between two electrodes. The RFID device is in communication with the display driving mechanism to display updated product information on the electronic display according to instructions from an external RFID activator. In one embodiment, the retail item display includes an electronic display that can be activated or deactivated. In another embodiment, the retail item display includes at least one customizable portion and at least one non-customizable portion. Methods to reduce the number of electrical connections between the display driving mechanism and the electronic display are also disclosed.
    • 零售物品显示器包括RFID处理器,显示驱动机构,至少一个电源和电子显示器。 RFID处理器可以包括天线和RFID处理器。 显示驱动机构可以包括微控制器和显示驱动器或类似装置。 电子显示器包括夹在两个电极之间的显示介质。 RFID设备与显示驱动机构通信,以根据来自外部RFID激活器的指令在电子显示器上显示更新的产品信息。 在一个实施例中,零售项目显示器包括可以被激活或去激活的电子显示器。 在另一个实施例中,零售商展示包括至少一个可定制部分和至少一个不可定制部分。 还公开了减少显示驱动机构和电子显示器之间的电连接数量的方法。