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1. 发明申请

WO2003058534A1 METHOD AND SYSTEM FOR TARGETED CONTENT DISTRIBUTION USING TAGGED DATA STREAMS 审中-公开
标题翻译：使用标记数据流的目标内容分配的方法和系统
公开(公告)号：WO2003058534A1
公开(公告)日：2003-07-17
申请号：PCT/US2002/041774
申请日：2002-12-30
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269
摘要： A method for targeting content (108) to a user (104, 116) based on a user profile (118, 120) and content tags(112, 130, 132). All content (108) is delivered to the user's computer system (104, 116). Each unit of content (110, 134, 136) has a tag (112, 130, 132) uniquely identifying a classification of the content. The receiving computer (104, 116) recognizes and evaluates the tags to match the content with a local user profile (118, 120). The matching content is selected from all the content and displayed. The user profile (118, 120) is a set of data describing the classifications of content that are most appropriate for the user. The profile (118, 120) can be developed based on usage history or demographic information. The user computer system has a tag dictionary that may be updated to correspond to a set of tags utilized by content delivery systems.
摘要翻译：一种用于基于用户简档（118,120）和内容标签（112,130,132）将内容（108）定向到用户（104,116）的方法。所有内容（108）被传送到用户的计算机系统（104,116）。每个内容单元（110,134,136）具有唯一地标识内容分类的标签（112,130,132）。接收计算机（104,116）识别并评估标签以使内容与本地用户简档（118,120）匹配。从所有内容中选择匹配内容并显示。用户简档（118,120）是描述最适合用户的内容分类的一组数据。可以基于使用历史或人口统计信息来开发简档（118,120）。用户计算机系统具有可以被更新以对应于由内容传送系统使用的一组标签的标签字典。

2. 发明申请

WO2003056804A2 METHOD AND SYSTEM FOR MANAGING TIMED RESPONSES TO A/V EVENTS IN TELEVISION PROGRAMMING 审中-公开
标题翻译：用于管理电视节目中A / V事件的定时响应的方法和系统
公开(公告)号：WO2003056804A2
公开(公告)日：2003-07-10
申请号：PCT/US2002/040070
申请日：2002-12-13
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , SWIX, Scott, R. , MATZ, William, R.
发明人： SWIX, Scott, R. , MATZ, William, R.
IPC分类号： H04N
CPC分类号： H04H60/33 , G06Q30/02 , G09B7/00 , H04H20/28 , H04H60/63 , H04N7/17309 , H04N7/17318 , H04N21/42204 , H04N21/42213 , H04N21/433 , H04N21/44213 , H04N21/44222 , H04N21/4758 , H04N21/485 , H04N21/658 , H04N21/6582 , H04N21/812
摘要： A method for providing an incentive for a viewer to watch and react to audio/video programming. The method includes prompting the viewer during a television programming stream to provide an indicated response to an event within an indicated time period, detecting the indicated response to the event, measuring a response time of the indicated response to the event, evaluating viewer performance based upon the response time, and providing the incentive to the viewer based upon the response time. The method involves a viewer actuating a pushbutton key of a set-top box remote control unit and transmitting and recording the response via the set-top box. A media delivery device for providing incentives, rewards, discounts, marketing data, and measurements to a viewer and a media delivery network.
摘要翻译：一种用于提供观看者观看并对音频/视频节目做出反应的激励的方法。该方法包括在电视节目流期间提示观众提供在指示的时间段内的事件的指示的响应，检测对事件的指示的响应，测量所指示的对事件的响应的响应时间，基于响应时间，并根据响应时间向观众提供激励。该方法包括观察者启动机顶盒遥控单元的按钮键，并经由机顶盒发送和记录响应。一种用于向观看者和媒体传送网络提供激励，奖励，折扣，营销数据和测量的媒体递送设备。

3. 发明申请

WO2003053039A2 METHOD AND SYSTEM TO PERFORM CONTENT TARGETING 审中-公开
标题翻译：执行内容指标的方法和系统
公开(公告)号：WO2003053039A2
公开(公告)日：2003-06-26
申请号：PCT/US2002/039759
申请日：2002-12-12
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： H04N
CPC分类号： H04N21/44222 , G06Q30/02 , G06Q30/0246 , G06Q30/0277 , H04N7/173 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/6125 , H04N21/812 , H04N21/84
摘要： A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.
摘要翻译：一种针对广告的方法和系统。基于用户分类，将广告选择性地发送到用户终端。根据本发明的实施例，系统定义用户分类和广告分类之间的匹配。从多个源收集用户数据。根据本发明的系统对用户进行分类，向用户终端发送媒体内容，并且如果在用户分类和广告分类之间已经定义了匹配，则将广告插入到媒体内容中。

4. 发明申请

WO2003053039A3 METHOD AND SYSTEM TO PERFORM CONTENT TARGETING 审中-公开
公开(公告)号：WO2003053039A3
公开(公告)日：2003-06-26
申请号：PCT/US2002/039759
申请日：2002-12-12
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： H04N7/10
摘要： A method and system for targeting advertisements; advertisements are selectively sent to user terminals (21a, 21b, 21c, 21n) based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.

5. 发明申请

WO2003052664A3 METHOD AND SYSTEM FOR TARGETED INCENTIVES 审中-公开
公开(公告)号：WO2003052664A3
公开(公告)日：2003-06-26
申请号：PCT/US2002/039771
申请日：2002-12-13
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： G06F17/60
摘要： A method and system for targeting incentives (15). Incentives (15) are selectively sent to user terminals (21a-21n) based on a user classification. According to an embodiment of the present invention, a system defines matches (13) between a user classification and an incentive (15). User data is collected from a plurality of sources (25, 27, 29, 31). A system according to the present invention classifies a user and sends the incentive (15) to the user if a match has been defined between the user classification and the incentive (15).

6. 发明申请

WO2003052662A1 SYSTEM AND METHOD FOR IDENTIFYING DESIRABLE SUBSCRIBERS 审中-公开
标题翻译：用于识别可信任订阅者的系统和方法
公开(公告)号：WO2003052662A1
公开(公告)日：2003-06-26
申请号：PCT/US2002/039443
申请日：2002-12-10
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： G06F17/60
CPC分类号： H04N21/44222 , G06Q30/02 , G06Q30/0207 , G06Q30/0242 , G06Q30/0255 , G06Q30/0257 , G06Q30/0258 , G06Q30/0269 , H04H60/33 , H04H60/43 , H04H60/63 , H04H60/66 , H04N7/17318 , H04N21/2221 , H04N21/25883 , H04N21/25891 , H04N21/26233 , H04N21/4135 , H04N21/6582 , H04N21/812
摘要： Systems and methods for identifying a desirable subscriber by utilizing past subscriber content choices as well as subscriber attributes is described. In one embodiment of the present invention, a content-access information database (106) and a subscriber attribute database (130) are merged to create a subscriber information database (132). A data analyzer (134), such as a data-mining application, provides tools for identifying desirable subscribers within the merged database.
摘要翻译：描述了通过利用过去的用户内容选择以及用户属性来识别期望的用户的系统和方法。在本发明的一个实施例中，内容访问信息数据库（106）和用户属性数据库（130）被合并以创建用户信息数据库（132）。诸如数据挖掘应用的数据分析器（134）提供用于识别合并数据库内的期望用户的工具。

7. 发明申请

WO2003052552A3 SYSTEM AND METHOD FOR UTILIZING TELEVISION VIEWING PATTERNS 审中-公开
公开(公告)号：WO2003052552A3
公开(公告)日：2003-06-26
申请号：PCT/US2002/039752
申请日：2002-12-12
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： H04N7/10
摘要： Systems and methods for efficiently receiving, analyzing, and using subscriber content choice information are described. One embodiment of the present invention includes a subscriber-action database (112), such as clickstream database, a media-content database (106), and a merge processor (104) electronically connected to the two databases for merging data in the subscriber-action database (112) with data in the media-content database (106) to create a subscriber content-choice database (128). The media-content database (128) may include category and context information to provide the capability to comprehensively analyze data in the subscriber content-choice database (128).

8. 发明申请

WO2003052551A2 ADVERTISING AND CONTENT MANAGEMENT SYSTEMS AND METHODS 审中-公开
标题翻译：广告和内容管理系统和方法
公开(公告)号：WO2003052551A2
公开(公告)日：2003-06-26
申请号：PCT/US2002/039655
申请日：2002-12-11
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , SWIX, Scott, R. , MATZ, William, R.
发明人： SWIX, Scott, R. , MATZ, William, R.
IPC分类号： G06F
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0241 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0273 , G06Q30/0277
摘要： A method for advertising management is disclosed in which a new pricing methodology is employed whereby advertising and content categorized may be overridden by an advertiser desiring to pay a premium. The method involves an advertiser, desiring to override a scheduled advertisement, contacting a network provider and replacing the scheduled advertisement if a series of checkpoints are satisfied. The method further includes making replacement decisions based upon marketing tools such as programming ratings collection and analysis systems. A system for replacing a scheduled advertisement using an interactive server operable for managing advertisements, receiving and responding to requests, storing data, and inserting advertisements into a schedule based on the new pricing methodology is also disclosed.
摘要翻译：公开了一种用于广告管理的方法，其中采用新的定价方法，其中分类的广告和内容可能被希望支付溢价的广告客户所覆盖。该方法涉及广告商，如果满足一系列检查点，则希望覆盖预定的广告，联系网络提供商并替换预定的广告。该方法还包括基于诸如编程评级收集和分析系统的营销工具来进行替换决定。还公开了一种使用可操作用于管理广告，接收和响应请求，存储数据以及基于新定价方法将广告插入到日程表中的交互式服务器的系统。

9. 发明申请

WO2003056804A3 METHOD AND SYSTEM FOR MANAGING TIMED RESPONSES TO A/V EVENTS IN TELEVISION PROGRAMMING 审中-公开
公开(公告)号：WO2003056804A3
公开(公告)日：2003-07-10
申请号：PCT/US2002/040070
申请日：2002-12-13
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , SWIX, Scott, R. , MATZ, William, R.
发明人： SWIX, Scott, R. , MATZ, William, R.
IPC分类号： H04H9/00
摘要： A method for providing an incentive for a viewer to watch and react to audio/video programming. The method includes prompting the viewer (54) during a television programming stream to provide an indicated response to an event within an indicated time period, detecting the indicated response (56) to the event, measuring a response time of the indicated response to the event, evaluating viewer performance based upon the response time, and providing the incentive to the viewer based upon the response time (60). The method involves a viewer actuating a pushbutton key (72) of a set-top box remote control unit and transmitting and recording the response via the set-top box. A media delivery device for providing incentives, rewards, discounts, marketing data (80), and measurements to a viewer and a media delivery network (78).

10. 发明申请

WO2003052664A2 METHOD AND SYSTEM FOR TARGETED INCENTIVES 审中-公开
标题翻译：用于目标刺激的方法和系统
公开(公告)号：WO2003052664A2
公开(公告)日：2003-06-26
申请号：PCT/US2002/039771
申请日：2002-12-13
申请人： BELLSOUTH INTELLECTUAL PROPERTY CORPORATION , MATZ, William, R. , SWIX, Scott, R.
发明人： MATZ, William, R. , SWIX, Scott, R.
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0209 , G06Q30/0211 , G06Q30/0224
摘要： A method and system for targeting incentives (15). Incentives (15) are selectively sent to user terminals (21a-21n) based on a user classification. According to an embodiment of the present invention, a system defines matches (13) between a user classification and an incentive (15). User data is collected from a plurality of sources (25, 27, 29, 31). A system according to the present invention classifies a user and sends the incentive (15) to the user if a match has been defined between the user classification and the incentive (15).
摘要翻译：
一种针对激励的方法和系统（15）。激励（15）基于用户分类被选择性地发送到用户终端（21a-21n）。根据本发明的实施例，系统定义用户分类与激励（15）之间的匹配（13）。用户数据从多个来源收集（25,27,29,31）。根据本发明的系统对用户进行分类，并且如果用户分类与激励之间已经定义了匹配，则将激励（15）发送给用户（15）。

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