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81. 发明申请

US20080103955A1 ACCOUNTING FOR TRUSTED PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所会计参与者
公开(公告)号：US20080103955A1
公开(公告)日：2008-05-01
申请号：US11864481
申请日：2007-09-28
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00 , G06F17/30 , G06F17/40 , G06Q20/00
CPC分类号： G06Q30/02 , G06Q30/0283 , G06Q30/08 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, flexible advertising transaction accounting methods are provided for circumstances where a relatively small number of trusted participants agree to reduce onerous reporting requirements conducted at a per transaction level. Trusted participants optionally report aggregate data for transactions including aggregate fraud data measurements to determine aggregate apportioning of cost and payments associated with advertising transactions. Aggregate reporting, subject to safeguards, enables a reduction in the overhead associated with per transaction accounting, and other participants need not duplicate measurements of trusted participants who are positioned best to collect the measurements, enabling a cooperative effort to the benefit of all of the trusted participants.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交换，针对相对较少数量的受信任参与者同意减少在每个交易级别进行繁琐报告要求的情况，提供灵活的广告交易会计方法。受信任的参与者可选地报告交易的汇总数据，包括总计欺诈数据测量，以确定与广告交易相关的成本和付款的总分配。综合报告，受保护措施的限制，可以减少与每个事务会计相关的开销，而其他参与者不需要重复测量信任的参与者，这些参与者最有利于收集测量结果，从而实现合作努力，使所有受信任的受益人参与者

82. 发明申请

US20080103953A1 TOOL FOR OPTIMIZING ADVERTISING ACROSS DISPARATE ADVERTISING NETWORKS 审中-公开
标题翻译：用于优化广告广告的广告广告网络
公开(公告)号：US20080103953A1
公开(公告)日：2008-05-01
申请号：US11753790
申请日：2007-05-25
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q40/04
摘要： An optimization tool is provided for individual participants who participate in multiple online advertising environments wherein the tool interfaces with the multiple environments in an optimal manner on behalf of the individual participants. A participant using the tool can specify goals and/or constraints for participating in one or more of the networks, and then the tool automatically optimizes advertising expenditure for advertising transactions across the different networks. The tool also tracks the performance of the participant across the different networks and dynamically tunes the participant's advertising expenditure based on such performance as well as the changing conditions of the marketplace.
摘要翻译：为参与多个在线广告环境的个人参与者提供了优化工具，其中工具以最佳方式代表个体参与者与多个环境接口。使用该工具的参与者可以指定参与一个或多个网络的目标和/或约束，然后该工具自动优化跨越不同网络的广告交易的广告支出。该工具还跟踪参与者在不同网络中的表现，并根据这些绩效以及市场变化的条件动态调整参与者的广告支出。

83. 发明申请

US20080103902A1 ORCHESTRATION AND/OR EXPLORATION OF DIFFERENT ADVERTISING CHANNELS IN A FEDERATED ADVERTISING NETWORK 审中-公开
标题翻译：联合广告网络中不同广告渠道的协调和/或探索
公开(公告)号：US20080103902A1
公开(公告)日：2008-05-01
申请号：US11762632
申请日：2007-06-13
申请人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
发明人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0247 , G06Q30/0275 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising entities and publishing entities from different advertising networks, automatic apportioning of advertising transactions across inventory from different advertising channels is provided. Optimal combinations or advertising bundles of different channels are generated for the participant based on an analysis of inventory across different advertising channels for a given set of participation goals/constraints. A small portion of a participant's overall advertising expenditure can be held back for exploratory purposes to determine better combinations of advertising channels based on actual performance over time.
摘要翻译：对于包括来自不同广告网络的广告实体和出版实体的多方广告交换，提供了来自不同广告渠道的广告交易的广告交易的自动分配。基于针对给定的一组参与目标/约束的不同广告渠道的库存分析，为参与者生成不同渠道的最佳组合或广告组。参与者的整体广告支出的一小部分可以被阻止以进行探索性目的，以根据实际的绩效随时间确定更好的广告渠道组合。

84. 发明申请

US20080005223A1 REPUTATION DATA FOR ENTITIES AND DATA PROCESSING 审中-公开
标题翻译：实体和数据处理的报告数据
公开(公告)号：US20080005223A1
公开(公告)日：2008-01-03
申请号：US11427315
申请日：2006-06-28
申请人： Gary W. Flake , Eric J. Horvitz , John C. Platt , Joshua T. Goodman , William H. Gates , Alexander G. Gounares , Kenneth A. Moss , Christopher A. Meek
发明人： Gary W. Flake , Eric J. Horvitz , John C. Platt , Joshua T. Goodman , William H. Gates , Alexander G. Gounares , Kenneth A. Moss , Christopher A. Meek
IPC分类号： G06F15/173 , G06F15/18
CPC分类号： G06F16/951
摘要： Architecture for creation and processing of reputation data for entities such as websites, users, hardware, software, documents, objects and facts. Reputation data can be utilized in connection with web-based searching such that the reputation of websites provides a metric in connection with ranking of search results as well as enhancing delivery of meaningful and accurate information to users. A computer-implemented system is provided that comprises an aggregation component for receiving and aggregating information relating to an entity (e.g., user, website, data, hardware, software), and a reputation engine that employs the aggregated information to generate reputation data therefrom. Other aspects allow for management of the data, hardware and software based on the reputation data, and access to such entities.
摘要翻译：用于创建和处理网站，用户，硬件，软件，文档，对象和事实等实体的声誉数据的架构。信誉数据可以与基于网络的搜索结合使用，使得网站的信誉提供与搜索结果的排名相关的度量，并且增强对用户的有意义和准确的信息的传递。提供了一种计算机实现的系统，其包括用于接收和聚合与实体（例如，用户，网站，数据，硬件，软件）相关的信息的聚合组件，以及使用聚合信息从其生成信誉数据的信誉引擎。其他方面允许基于信誉数据管理数据，硬件和软件以及访问这些实体。

85. 发明申请

US20080005073A1 DATA MANAGEMENT IN SOCIAL NETWORKS 有权
标题翻译：社会网络中的数据管理
公开(公告)号：US20080005073A1
公开(公告)日：2008-01-03
申请号：US11427291
申请日：2006-06-28
申请人： Christopher A. Meek , Eric J. Horvitz , Joshua T. Goodman , Gary W. Flake , Oliver Hurst-Hiller , Anoop Gupta , Ramez Naam , Kenneth A. Moss , William H. Gates , John C. Platt , Trenholme J. Griffin , Bradly A. Brunell
发明人： Christopher A. Meek , Eric J. Horvitz , Joshua T. Goodman , Gary W. Flake , Oliver Hurst-Hiller , Anoop Gupta , Ramez Naam , Kenneth A. Moss , William H. Gates , John C. Platt , Trenholme J. Griffin , Bradly A. Brunell
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06Q50/01
摘要： Architecture that monitors interaction data (e.g., search queries, query results and click-through rates), and provides users with links to other users that fall into similar categories with respect to the foregoing monitored activities (e.g., providing links to individuals and groups that share common interests and/or profiles). A search engine can be interactively coupled with one or more social networks, and that maps individuals and/or groups within respective social networks to subsets of categories associated with searches. A database stores mapped information which can be continuously updated and reorganized as links within the system mapping become stronger or weaker. The architecture can comprise a social network system that includes a database for mapping search-related information to an entity of a social network, and a search component for processing a search query for search results and returning a link to an entity of a social network based on the search query.
摘要翻译：监视交互数据（例如搜索查询，查询结果和点击率）的架构，并向用户提供与上述受监视活动相类似的类别的其他用户的链接（例如，提供与个人和组的链接分享共同的兴趣和/或简介）。搜索引擎可以与一个或多个社交网络交互地耦合，并且将各个社交网络内的个人和/或组映射到与搜索相关联的类别的子集。数据库存储可以不断更新和重新组织的映射信息，因为系统映射中的链接变得更强或更弱。该架构可以包括社交网络系统，其包括用于将搜索相关信息映射到社交网络的实体的数据库，以及用于处理搜索结果的搜索查询并返回到基于社交网络的实体的链接的搜索组件在搜索查询上。

86. 发明申请

US20080005072A1 SEARCH ENGINE THAT IDENTIFIES AND USES SOCIAL NETWORKS IN COMMUNICATIONS, RETRIEVAL, AND ELECTRONIC COMMERCE 有权
标题翻译：搜索引擎，在通信，检索和电子商务中使用标识和使用社交网络
公开(公告)号：US20080005072A1
公开(公告)日：2008-01-03
申请号：US11427288
申请日：2006-06-28
申请人： Christopher A. Meek , Eric J. Horvitz , Joshua T. Goodman , Gary W. Flake , Oliver Hurst-Hiller , Anoop Gupta , Ramez Naam , Kenneth A. Moss , William H. Gates , John C. Platt , Trenholme J. Griffin , Bradly A. Brunell
发明人： Christopher A. Meek , Eric J. Horvitz , Joshua T. Goodman , Gary W. Flake , Oliver Hurst-Hiller , Anoop Gupta , Ramez Naam , Kenneth A. Moss , William H. Gates , John C. Platt , Trenholme J. Griffin , Bradly A. Brunell
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： Architecture that monitors interaction data (e.g., search queries, query results and click-through rates), and provides users with links to other users that fall into similar categories with respect to the foregoing monitored activities (e.g., providing links to individuals and groups that share common interests and/or profiles). A search engine can be interactively coupled with one or more social networks, and that maps individuals and/or groups within respective social networks to subsets of categories associated with searches. A database stores mapped information which can be continuously updated and reorganized as links within the system mapping become stronger or weaker. The architecture can comprise a social network system that includes a database for mapping search-related information to an entity of a social network, and a search component for processing a search query for search results and returning a link to an entity of a social network based on the search query.
摘要翻译：监视交互数据（例如搜索查询，查询结果和点击率）的架构，并向用户提供与上述受监视活动相类似的类别的其他用户的链接（例如，提供与个人和组的链接分享共同的兴趣和/或简介）。搜索引擎可以与一个或多个社交网络交互地耦合，并且将各个社交网络内的个人和/或组映射到与搜索相关联的类别的子集。数据库存储可以不断更新和重新组织的映射信息，因为系统映射中的链接变得更强或更弱。该架构可以包括社交网络系统，其包括用于将搜索相关信息映射到社交网络的实体的数据库，以及用于处理搜索结果的搜索查询并返回到基于社交网络的实体的链接的搜索组件在搜索查询上。

87. 发明申请

US20080004880A1 PERSONALIZED SPEECH SERVICES ACROSS A NETWORK 审中-公开
标题翻译：通过网络进行个性化的语音服务
公开(公告)号：US20080004880A1
公开(公告)日：2008-01-03
申请号：US11424459
申请日：2006-06-15
申请人： Alex Acero , Timothy S. Paek , Christopher A. Meek , David M. Chickering
发明人： Alex Acero , Timothy S. Paek , Christopher A. Meek , David M. Chickering
IPC分类号： G10L21/00
CPC分类号： G10L15/22 , G10L2015/227
摘要： A speech application accessible across a network is personalized for a particular user based on preferences for the user. The speech application can be modified based on the preferences.
摘要翻译：基于对用户的偏好，可以针对特定用户个性化跨网络访问的语音应用。语音应用可以根据喜好进行修改。

88. 发明授权

US07308447B2 Distributed reservoir sampling for web applications 有权
标题翻译： Web应用程序的分布式油藏采样
公开(公告)号：US07308447B2
公开(公告)日：2007-12-11
申请号：US11212301
申请日：2005-08-26
申请人： David M. Chickering , Ashis K. Roy , Christopher A. Meek
发明人： David M. Chickering , Ashis K. Roy , Christopher A. Meek
IPC分类号： G06F17/30
CPC分类号： G06F17/30861 , Y10S707/99936
摘要： Random samples without replacement are extracted from a distributed set of items by leveraging techniques for aggregating sampled subsets of the distributed set. This provides a uniform random sample without replacement representative of the distributed set, allowing statistical information to be gleaned from extremely large sets of distributed information. Subset random samples without replacement are extracted from independent subsets of the distributed set of items. The subset random samples are then aggregated to provide a uniform random sample without replacement of a fixed size that is representative of a distributed set of items of unknown size. In one instance, a multivariate hyper-geometric distribution is sampled by breaking up the multivariate hyper-geometric distribution into a set of univariate hyper-geometric distributions. Individual items of a uniform random sample without replacement are then determined utilizing a normal approximation of the univariate hyper-geometric distributions and a finite population correction factor.
摘要翻译：通过利用用于聚合分布集合的采样子集的技术，从分布式集合中提取不带替换的随机样本。这提供了一个统一的随机样本，而不需要替代代表分布集，允许从极大的分布式信息集中收集统计信息。从分配的项目集的独立子集中提取不具有替换的子集随机样本。然后将子集随机样本聚合以提供均匀的随机样本，而不替换代表未知大小的分布式项目集合的固定大小。在一种情况下，通过将多变量超几何分布分解成一组单变量超几何分布来对多变量超几何分布进行采样。然后使用单变量超几何分布的正态近似和有限群体校正因子来确定不具有替换的均匀随机样本的单个项目。

89. 发明授权

US07225200B2 Automatic data perspective generation for a target variable 有权
标题翻译：为目标变量生成自动数据透视图
公开(公告)号：US07225200B2
公开(公告)日：2007-05-29
申请号：US10824108
申请日：2004-04-14
申请人： David M. Chickering , Bo Thiesson , Carl M. Kadie , David E. Heckerman , Christopher A. Meek , Allan Folting , Eric B. Vigesaa
发明人： David M. Chickering , Bo Thiesson , Carl M. Kadie , David E. Heckerman , Christopher A. Meek , Allan Folting , Eric B. Vigesaa
IPC分类号： G06F17/00 , G06F7/00
CPC分类号： G06F17/30592 , G06F2216/03 , Y10S707/99936 , Y10S707/99943
摘要： The present invention leverages machine learning techniques to provide automatic generation of conditioning variables for constructing a data perspective for a given target variable. The present invention determines and analyzes the best target variable predictors for a given target variable, employing them to facilitate the conveying of information about the target variable to a user. It automatically discretizes continuous and discrete variables utilized as target variable predictors to establish their granularity. In other instances of the present invention, a complexity and/or utility parameter can be specified to facilitate generation of the data perspective via analyzing a best target variable predictor versus the complexity of the conditioning variable(s) and/or utility. The present invention can also adjust the conditioning variables (i.e., target variable predictors) of the data perspective to provide an optimum view and/or accept control inputs from a user to guide/control the generation of the data perspective.
摘要翻译：本发明利用机器学习技术来提供用于为给定目标变量构建数据透视图的自动生成调节变量。本发明确定和分析给定目标变量的最佳目标变量预测变量，使用它们来促进向用户传达关于目标变量的信息。它自动离散化用作目标变量预测变量的连续和离散变量以确定其粒度。在本发明的其他实例中，可以规定复杂性和/或效用参数，以通过分析最佳目标变量预测器与调节变量和/或效用的复杂性来促进数据透视的产生。本发明还可以调整数据透视图的调节变量（即，目标变量预测器），以提供最佳视图和/或接受来自用户的控制输入以指导/控制数据视角的产生。

90. 发明授权

US07133811B2 Staged mixture modeling 有权
标题翻译：分阶段混合建模
公开(公告)号：US07133811B2
公开(公告)日：2006-11-07
申请号：US10270914
申请日：2002-10-15
申请人： Bo Thiesson , Christopher A. Meek , David E. Heckerman
发明人： Bo Thiesson , Christopher A. Meek , David E. Heckerman
IPC分类号： G06F17/10
CPC分类号： G06K9/6226 , G06F17/18 , Y10S707/99935 , Y10S707/99936 , Y10S707/99942
摘要： A system and method for generating staged mixture model(s) is provided. The staged mixture model includes a plurality of mixture components each having an associated mixture weight, and, an added mixture component having an initial structure, parameters and associated mixture weight. The added mixture component is modified based, at least in part, upon a case that is undesirably addressed by the plurality of mixture components using a structural expectation maximization (SEM) algorithm to modify at the structure, parameters and/or associated mixture weight of the added mixture component.The staged mixture model employs a data-driven staged mixture modeling technique, for example, for building density, regression, and classification model(s). The basic approach is to add mixture component(s) (e.g., sequentially) to the staged mixture model using an SEM algorithm.
摘要翻译：提供了一种用于生成分段混合模型的系统和方法。分级混合物模型包括各自具有相关混合物重量的多种混合物组分，以及具有初始结构，参数和相关混合物重量的添加的混合物组分。至少部分地，添加的混合物组分基于使用结构期望最大化（SEM）算法不期望地由多个混合物组分解决的情况进行修饰，以在结构，参数和/或相关联的混合物重量加入的混合物组分。分级混合模型采用数据驱动的分段混合建模技术，例如建筑密度，回归和分类模型。基本方法是使用SEM算法将混合物组分（例如，顺序地）添加到分级混合物模型中。

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