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81. 发明授权

US07665107B2 Viral advertising for interactive services 有权
标题翻译：用于互动服务的病毒广告
公开(公告)号：US07665107B2
公开(公告)日：2010-02-16
申请号：US11078555
申请日：2005-03-11
申请人： Joshua T. Goodman , Christopher A. Meek , Carl M. Kadie
发明人： Joshua T. Goodman , Christopher A. Meek , Carl M. Kadie
IPC分类号： H04N7/10
CPC分类号： H04N7/173 , G06Q30/02 , H04N21/2547 , H04N21/4143 , H04N21/4788 , H04N21/812
摘要： The subject invention provides a unique system and method that facilitates propagating selected advertisements among users of interactive services. Interactive service users can be targeted for specific types of advertisements for particular products or services. When a user selects at least one advertisement for more detailed viewing, the advertisement can be distributed to or shared with one or more other users. These other users may be part of the original user's social network. Thus user-selected advertisements can be shared among users who are familiar with each other's current or future interests. In some cases, user-selected advertisements can replace system-selected advertisements. As a result, advertisers can benefit from increased exposure of and interest in their advertisements.
摘要翻译：本发明提供了一种有助于在交互式服务的用户之间传播所选广告的独特系统和方法。互动服务用户可以针对特定产品或服务的特定类型的广告。当用户选择至少一个广告以进行更详细的观看时，该广告可以被分发给一个或多个其他用户或与一个或多个其他用户共享。这些其他用户可能是原始用户社交网络的一部分。因此，用户选择的广告可以在熟悉彼此的当前或未来兴趣的用户之间共享。在某些情况下，用户选择的广告可以替代系统选择的广告。因此，广告商可以从广告的曝光和兴趣中获益。

82. 发明授权

US07634736B2 Dynamic controlling attribute-specific list for improved object organization 失效
标题翻译：用于改进对象组织的动态控制属性特定列表
公开(公告)号：US07634736B2
公开(公告)日：2009-12-15
申请号：US10799456
申请日：2004-03-12
申请人： Christopher A. Meek
发明人： Christopher A. Meek
IPC分类号： G06F3/033
CPC分类号： G06Q10/107
摘要： Improving object organization by presenting controlling attribute-specific lists is disclosed. For example, the object can be an email and the controlling attribute the sender of the email. Sender-specific lists are dynamically maintained and can include the most recent folders into which email have been moved. When a current email is selected, or when the user otherwise so indicates, a sender-specific list for the sender of the current email is displayed to the user. The user can select one of the folders from the list into which to move the current email. Besides email, the object can be a file, such that the controlling attribute can be the creator of the file.
摘要翻译：公开了通过呈现控制属性特定列表来改进对象组织。例如，对象可以是电子邮件，控件属性是电子邮件的发件人。发件人专用列表是动态维护的，可以包括邮件移动到的最新文件夹。当选择当前的电子邮件时，或者当用户否则指示时，向用户显示当前电子邮件的发送者的发送者特定列表。用户可以从列表中选择要移动当前电子邮件的其中一个文件夹。除了电子邮件，对象可以是一个文件，使得控件属性可以是文件的创建者。

83. 发明申请

US20090240498A1 SIMILIARITY MEASURES FOR SHORT SEGMENTS OF TEXT 审中-公开
标题翻译：短篇短文的类似措施
公开(公告)号：US20090240498A1
公开(公告)日：2009-09-24
申请号：US12051183
申请日：2008-03-19
申请人： Wen-tau Yih , Alexei V. Bocharov , Christopher A. Meek
发明人： Wen-tau Yih , Alexei V. Bocharov , Christopher A. Meek
IPC分类号： G10L15/08
CPC分类号： G06F17/2211 , G06F16/35
摘要： Systems and methods to perform short text segment similarity measures. Illustratively, a short text segment similarity environment comprises a short text engine operative to process data representative of short segments of text and an instruction set comprising at least one instruction to instruct the short text engine to process data representative of short text segment inputs according to a selected short text similarity identification paradigm. Illustratively, two or more short text segments can be received as input by the short text engine and a request to identify similarities among the two or more short text segments. Responsive to the request and data input, the short text engine executes a selected similarity identification technique in accordance with the sort text similarity identification paradigm to process the received data and to identify similarities between the short text segment inputs.
摘要翻译：执行短文本段相似性度量的系统和方法。示例性地，短文本段相似性环境包括用于处理代表短段文本的数据的短文本引擎和包括至少一个指令的指令集，以指示短文本引擎根据以下内容来处理代表短文本段输入的数据选择短文本相似性识别范式。说明性地，可以接收短文本引擎的两个或多个短文本段作为输入，以及用于标识两个或更多个短文本段之间的相似性的请求。响应于请求和数据输入，短文本引擎根据排序文本相似性识别范例来执行所选择的相似性识别技术，以处理接收到的数据并识别短文本段输入之间的相似性。

84. 发明授权

US07430550B2 Sampling method for estimating co-occurrence counts 有权
标题翻译：用于估计同现数量的抽样方法
公开(公告)号：US07430550B2
公开(公告)日：2008-09-30
申请号：US11055952
申请日：2005-02-11
申请人： Christopher A. Meek , Carl M. Kadie
发明人： Christopher A. Meek , Carl M. Kadie
IPC分类号： G06F17/30
CPC分类号： G06F17/30536 , Y10S707/99931 , Y10S707/99933 , Y10S707/99945
摘要： The subject invention leverages data sampling techniques to provide an efficient means to determine co-occurrence count estimations for objects and features from relational data, simplifying measure-of-association determinations. By providing an efficient mechanism to estimate co-occurrence counts, instances of the subject invention can be incorporated directly into a database, increasing its versatility and performance for such uses as collaborative filtering recommendations. Other instances of the subject invention can be utilized for enhancing database query selectivity, optimizing query performance through employment of á priori co-occurrence counts.
摘要翻译：本发明利用数据采样技术来提供用于从关系数据确定对象和特征的同现计数估计的有效手段，从而简化关联度测定。通过提供有效的机制来估计同现数量，本发明的实例可以直接并入到数据库中，从而增加其对协作过滤建议等用途的多功能性和性能。本发明的其他实例可以用于增强数据库查询选择性，通过使用先验同时计数优化查询性能。

85. 发明申请

US20080103969A1 VALUE ADD BROKER FOR FEDERATED ADVERTISING EXCHANGE 有权
标题翻译：联合广告交易所的增值经纪人
公开(公告)号：US20080103969A1
公开(公告)日：2008-05-01
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q10/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

86. 发明申请

US20080103903A1 ARBITRAGE BROKER FOR ONLINE ADVERTISING EXCHANGE 有权
标题翻译：在线广告交易所的仲裁代理商
公开(公告)号：US20080103903A1
公开(公告)日：2008-05-01
申请号：US11763542
申请日：2007-06-15
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。根据主机的可选实施例提供和公开了各种系统细化。

87. 发明申请

US20080103900A1 SHARING VALUE BACK TO DISTRIBUTED INFORMATION PROVIDERS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交易所中分享信息提供者的价值
公开(公告)号：US20080103900A1
公开(公告)日：2008-05-01
申请号：US11747968
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。用户提供对广告交易所和/或其参与者具有可量化价值的信息。为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便激励用户的宝贵贡献。因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。根据主机的可选实施例提供和公开各种改进。

88. 发明申请

US20080103897A1 NORMALIZING AND TRACKING USER ATTRIBUTES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中进行交易的用户属性的归一化和跟踪
公开(公告)号：US20080103897A1
公开(公告)日：2008-05-01
申请号：US11735753
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0269 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。根据主机的可选实施例提供和公开了各种系统细化。

89. 发明申请

US20080103837A1 RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所参与者的风险降低
公开(公告)号：US20080103837A1
公开(公告)日：2008-05-01
申请号：US11748333
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q40/08 , G06Q10/087 , G06Q30/02
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

90. 发明申请

US20080005091A1 VISUAL AND MULTI-DIMENSIONAL SEARCH 失效
标题翻译：视觉和多维搜索
公开(公告)号：US20080005091A1
公开(公告)日：2008-01-03
申请号：US11427303
申请日：2006-06-28
申请人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
发明人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30592 , Y10S707/913
摘要： A system that can analyze a multi-dimensional input thereafter establishing a search query based upon extracted features from the input. In a particular example, an image can be used as an input to a search mechanism. Pattern recognition and image analysis can be applied to the image thereafter establishing a search query that corresponds to features extracted from the image input. The system can also facilitate indexing multi-dimensional searchable items thereby making them available to be retrieved as results to a search query. More particularly, the system can employ text analysis, pattern and/or speech recognition mechanisms to extract features from searchable items. These extracted features can be employed to index the searchable items.
摘要翻译：一种能够基于从输入中提取的特征来建立搜索查询的分析多维输入的系统。在特定示例中，图像可以用作搜索机制的输入。模式识别和图像分析可以应用于图像，然后建立对应于从图像输入提取的特征的搜索查询。该系统还可以方便索引多维可搜索项目，从而使得它们可以作为结果被检索到搜索查询。更具体地，系统可以采用文本分析，模式和/或语音识别机制来从可搜索项目中提取特征。这些提取的特征可用于索引可搜索的项目。

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