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81. 发明授权

US08392255B2 Content based selection and meta tagging of advertisement breaks 有权
标题翻译：基于内容的选择和广告休息的元标记
公开(公告)号：US08392255B2
公开(公告)日：2013-03-05
申请号：US12200813
申请日：2008-08-28
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , A61B3/113 , A61B5/04012 , A61B5/04842 , A61B5/0533 , A61B5/165 , A61B5/4035
摘要： A system evaluates stimulus materials such as videos, imagery, web pages, text, etc., in order to determine resonance and priming levels for various products and services at different temporal and spatial locations including advertisement breaks in the stimulus materials. The stimulus materials are tagged with resonance and priming level information to allow intelligent selection of suitable advertisement content for insertion at various locations in the stimulus materials. Response data such as survey data and/or neuro-response data including Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding data may be used to determine resonance and priming levels.
摘要翻译：系统评估诸如视频，图像，网页，文本等的刺激材料，以便确定不同时间和空间位置处的各种产品和服务的共振和启动水平，包括刺激材料中的广告中断。刺激材料用共振和引发水平信息标记，以允许智能选择合适的广告内容以插入刺激材料中的各个位置。诸如调查数据和/或神经反应数据的响应数据包括事件相关电位（ERP），脑电图（EEG），电流皮肤反应（GSR），心电图（EKG），电磁术（EOG），眼睛跟踪和面部情感编码数据可用于确定共振和引发水平。

82. 发明授权

US08386312B2 Neuro-informatics repository system 有权
标题翻译：神经信息库信息系统
公开(公告)号：US08386312B2
公开(公告)日：2013-02-26
申请号：US12113863
申请日：2008-05-01
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： A61B5/04001 , A61B5/0432 , A61B5/0482 , G06F19/00 , G16H15/00 , G16H50/50
摘要： A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization.
摘要翻译：提供神经信息储存系统，以便有效地生成，管理和获取中枢神经系统，自主神经系统，效应数据和从暴露于刺激物质的受试者获得的行为数据。使用多种模式收集的数据，例如脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR），事件相关电位（ERP），调查等，使用各种数据模型存储以允许有效的查询，报告生成，分析和/或可视化。

83. 发明申请

US20130024272A1 EFFECTIVE VIRTUAL REALITY ENVIRONMENTS FOR PRESENTATION OF MARKETING MATERIALS 有权
标题翻译：营销材料演示的有效虚拟现实环境
公开(公告)号：US20130024272A1
公开(公告)日：2013-01-24
申请号：US13569711
申请日：2012-08-08
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight , Dev Ratnaker
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight , Dev Ratnaker
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
摘要翻译：使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估营销材料和/或虚拟现实环境表示。

84. 发明申请

US20120083668A1 SYSTEMS AND METHODS TO MODIFY A CHARACTERISTIC OF A USER DEVICE BASED ON A NEUROLOGICAL AND/OR PHYSIOLOGICAL MEASUREMENT 审中-公开
标题翻译：基于神经和/或生理测量来修改用户设备特征的系统和方法
公开(公告)号：US20120083668A1
公开(公告)日：2012-04-05
申请号：US13249512
申请日：2011-09-30
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
IPC分类号： A61B5/00
CPC分类号： A61B5/6803 , A61B5/04015 , A61B5/16 , A61B5/163 , A61B5/4809 , G06F3/015
摘要： Example methods, systems and tangible machine readable instructions to operate a user device are disclosed herein. An example method of operating a user device includes collecting at least one of neurological data or physiological data of a user interacting with the user device. The example method also includes identifying a current user state based on the at least one of the neurological data or the physiological data. In addition, the example method includes modifying a characteristic of the user device based on the current user state and a desired user state.
摘要翻译：本文公开了用于操作用户设备的示例性方法，系统和有形机器可读指令。操作用户设备的示例性方法包括收集与用户设备交互的用户的神经学数据或生理数据中的至少一个。该示例方法还包括基于神经学数据或生理数据中的至少一个识别当前用户状态。此外，示例性方法包括基于当前用户状态和期望的用户状态来修改用户设备的特性。

85. 发明申请

US20120054018A1 EFFECTIVE VIRTUAL REALITY ENVIRONMENTS FOR PRESENTATION OF MARKETING MATERIALS 有权
标题翻译：营销材料演示的有效虚拟现实环境
公开(公告)号：US20120054018A1
公开(公告)日：2012-03-01
申请号：US12868531
申请日：2010-08-25
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
摘要翻译：使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估营销材料和/或虚拟现实环境表示。

86. 发明申请

US20120036005A1 LOCATION AWARE PRESENTATION OF STIMULUS MATERIAL 有权
标题翻译：地质特征介绍
公开(公告)号：US20120036005A1
公开(公告)日：2012-02-09
申请号：US12853213
申请日：2010-08-09
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00 , G06F7/10 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.
摘要翻译：系统识别用户的位置并向用户呈现位置感知刺激材料。折扣，促销和广告可以基于位置和路径信息在无线设备上传送给用户。基于关于监视器和显示器附近的人员的信息，店内监视器，广告牌和显示器上的刺激物质被修改。在特定实施例中，使用便携式脑电图（EEG）耳机收集神经反应数据，同时使用者暴露于刺激材料以允许确定刺激材料的有效性。在呈现给使用者的位置感知和个性化方式之前，还可以评估所提供的刺激物质的神经反应有效性。

87. 发明申请

US20110282231A1 MECHANISMS FOR COLLECTING ELECTROENCEPHALOGRAPHY DATA 审中-公开
标题翻译：收集电化学数据的机制
公开(公告)号：US20110282231A1
公开(公告)日：2011-11-17
申请号：US12778810
申请日：2010-05-12
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0476 , A61B5/0496
CPC分类号： A61B5/0478 , A61B5/0006 , A61B5/04085 , A61B5/0476 , A61B5/0488 , A61B5/0496 , A61B5/6814
摘要： Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to allow neuro-response data collection for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, multiple left side scalp electrodes exert forces that counterbalance forces from multiple right side scalp electrodes to secure the headset to allow front electrodes and rear electrodes to contact the scalp. Electrodes are arranged to avoid contact with the temporal region. The headset can be configured to perform processing while supporting both continuous input and output.
摘要翻译：提供了有效和有效的收集脑电图（EEG）数据的机制，以便进行原位接触监测和跟踪的神经反应数据收集。 EEG耳机包括单独隔离和放大的多个点电极。在一些示例中，多个左侧头皮电极施加来自多个右侧头皮电极的平衡力以固定耳机以使前电极和后电极接触头皮的力。布置电极以避免与时间区域接触。耳机可配置为执行处理，同时支持连续输入和输出。

88. 发明申请

US20110119124A1 MULTIMEDIA ADVERTISEMENT EXCHANGE 有权
标题翻译：多媒体广告交易所
公开(公告)号：US20110119124A1
公开(公告)日：2011-05-19
申请号：US12622312
申请日：2009-11-19
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0251
摘要： An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.
摘要翻译：广告交换机获得与多媒体广告相关联的特征，例如商业广播中的商业广告位，视频中的横幅，音频节目中的公告等。特征可以包括人口统计信息，广告类型，调查信息等。关于广告牌特征的信息，可以被广告商，个人，公司和公司选择，购买，交换和分析。广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。广告可以基于广告时隙特征和广告特征自动匹配广告时隙。

89. 发明申请

US20110046473A1 EEG TRIGGERED FMRI SIGNAL ACQUISITION 审中-公开
标题翻译： EEG触发的功能磁共振信号获取
公开(公告)号：US20110046473A1
公开(公告)日：2011-02-24
申请号：US12544934
申请日：2009-08-20
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/055 , A61B5/0476
CPC分类号： A61B5/0484 , A61B5/055 , A61B5/16 , A61B5/163 , A61B5/4035 , A61B5/4064 , A61B5/7203 , A61B5/7207 , A61B5/726 , A61B2503/12 , G01R33/4806 , G01R33/5673 , G06K9/6288 , G06Q30/02
摘要： Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials.
摘要翻译：收集，过滤和/或分析包括脑电图（EEG）和功能磁共振成像（fMRI）数据在内的神经反应数据，以评估营销和娱乐材料等刺激材料的有效性。数据收集机制获得指示营销或娱乐刺激的血液动力学反应的fMRI信号。在某些实施方案中，这些信号包括与区域特异性神经活动相关的区域特异性血氧水平依赖性（BOLD）信号。 fMRI信号采集由一个或多个EEG标记触发，表示响应暴露于刺激物质的神经活动。

90. 发明申请

US20100250325A1 NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATION 审中-公开
标题翻译：用于市场匹配和刺激性介绍的神经学概况
公开(公告)号：US20100250325A1
公开(公告)日：2010-09-30
申请号：US12410380
申请日：2009-03-24
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0484 , G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , A61B5/04842 , A61B5/7207 , A61B5/7278 , G06Q30/0202
摘要： A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.
摘要翻译：确定与内向性/外向性水平，同时视觉元素处理能力和/或动力处理能力等相关的神经学特征，以选择针对特定神经学特征的市场类别和刺激材料。使用诸如用户输入，用户活动，社会和环境因素，遗传和发育因素和/或神经反应数据之类的信息确定神经学特征。神经系统特征可以与相应的神经学特征模板匹配，以选择市场类别和刺激材料。

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