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    • 86. 发明公开
    • AUTOMATIC ADVERTISEMENT INSERTION INTO AN INTERACTIVE TELEVISION TICKER
    • EINEN INTERAKTIVEN FERNSEH-TICKER的AUTOMATISCHESEINFÜGENVON WERBUNG
    • EP1495635A4
    • 2005-09-07
    • EP03745661
    • 2003-03-28
    • DIGEO INC
    • MCKENNA THOMAS P JR
    • G06F3/0481G06F13/00G06Q30/00H04N5/445H04N7/173G06F3/00
    • G06F3/0481G06Q30/02H04N5/44513H04N5/44591H04N7/17318H04N21/42203H04N21/4223H04N21/4532H04N21/4622H04N21/478H04N21/47815H04N21/4886H04N21/812H04N21/858
    • Advertisements (606) are automatically inserted into an interactive television ticker (406), alternatively to being presented in windows or banners on a television display screen. The advertisements (606) within the tickers (406) are provided with links. If selected, these links provide a connection to a merchant web site, a synthetic shopping channel, or other location where the viewer can conduct a transaction. The viewer can conduct the transaction within the ticker itself, rather than through a separate transaction window. The advertisements presented in the ticker can be targeted based on implicit or explicit profiling of the viewer. The advertisements can be context-sensitive in that they relate to the subject matter of the television program currently being shown, via use of triggers. Viewer response to an advertisement presented in a ticker can launch a videophone or web cam phone communication with the participating merchant, in some situations.
    • 广告(606)被自动插入到交互式电视股票(406)中,替代地被呈现在电视显示屏上的窗口或横幅中。 提示器(406)内的广告(606)具有链接。 如果选择,这些链接提供到商家网站,合成购物频道或观看者可以进行交易的其他位置的连接。 观众可以在自动收报机内进行交易,而不是通过单独的交易窗口进行交易。 在股票行情中显示的广告可以根据观众的隐式或显式分析进行定位。 通过使用触发器,广告可以与上下文相关,因为它们涉及当前正在显示的电视节目的主题。 在某些情况下,查看器对股票行情中提供的广告的响应可以启动与参与商户的可视电话或网络电话通信。