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61. 发明申请

US20080005104A1 LOCALIZED MARKETING 审中-公开
标题翻译：本地营销
公开(公告)号：US20080005104A1
公开(公告)日：2008-01-03
申请号：US11427290
申请日：2006-06-28
申请人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Trenholme J. Griffin , Oliver Hurst-Hiller , Kenneth A. Moss
发明人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Trenholme J. Griffin , Oliver Hurst-Hiller , Kenneth A. Moss
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/9537
摘要： A localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. Further, a system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.Another aspect of the disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user.
摘要翻译：公开了一种本地化的营销系统，其提供与包括邻近度的商家标准匹配的用户的折扣优惠。此外，可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据以识别提供给用户以获得期望结果的最佳折扣和期限。本公开的另一方面涉及网络搜索，并且更具体地涉及影响结果内容以增加相关性。可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。）。此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。

62. 发明申请

US20080005068A1 CONTEXT-BASED SEARCH, RETRIEVAL, AND AWARENESS 审中-公开
公开(公告)号：US20080005068A1
公开(公告)日：2008-01-03
申请号：US11426985
申请日：2006-06-28
申请人： Susan T. Dumais , Kyle G. Peltonen , Anoop Gupta , Bradly A. Brunell , William H. Gates , Gary W. Flake , Ramez Naam , Eric J. Horvitz , Xuedong D. Huang , John C. Platt , Oliver Hurst-Hiller , Trenholme J. Griffin , Joshua T. Goodman
发明人： Susan T. Dumais , Kyle G. Peltonen , Anoop Gupta , Bradly A. Brunell , William H. Gates , Gary W. Flake , Ramez Naam , Eric J. Horvitz , Xuedong D. Huang , John C. Platt , Oliver Hurst-Hiller , Trenholme J. Griffin , Joshua T. Goodman
IPC分类号： G06F17/30
CPC分类号： G06F16/24575
摘要： A system that incorporates a user context into a computer-based search is provided. To establish the context, the innovation can identify information about a user state or context via a variety of sources and sensors. The state/context information can be used to filter, arrange and/or rank search results so as to facilitate converging on meaningful searches and results. Machine learning systems (implicitly and/or explicitly trained) can be employed to infer a current and/or future context related to user. An identified or inferred user context can be employed to modify an automated or user-defined search input/query. Contextual cues can be considered directly in the construction and use of context of context-sensitive retrieval algorithms that are optimized for identifying and/or ranking of informational items of potential interest or value in different contexts. As well, the context can be employed to intelligently render results of a query (e.g., user/application defined, context-modified query).

63. 发明申请

US20080004951A1 WEB-BASED TARGETED ADVERTISING IN A BRICK-AND-MORTAR RETAIL ESTABLISHMENT USING ONLINE CUSTOMER INFORMATION 审中-公开
标题翻译：使用在线客户信息的以BRICK-AND-MORTAR零售商为基础的基于WEB的目标广告
公开(公告)号：US20080004951A1
公开(公告)日：2008-01-03
申请号：US11427764
申请日：2006-06-29
申请人： Xuedong D. Huang , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
发明人： Xuedong D. Huang , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q30/0271
摘要： Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
摘要翻译：在零售店内实时呈现广告的建筑。传感器组件包括传感器，用于在客户或客户群经过商店移动时收集有关客户或客户群的信息。例如，传感器可以包括用于图像处理，音频处理，光感测，速度感测，方向感测，接近感测，面部识别，姿态识别，事务识别和生物测量感测的能力。客户组件分析信息并生成有关客户的配置文件。广告被选择用于呈现，当客户在商店的呈现系统附近走动时将其定位成客户。广告组件有助于作为简档的函数向个人动态地呈现目标广告。客户组件可以使用机器学习和推理来分析分析期间的信息。

64. 发明授权

US08725567B2 Targeted advertising in brick-and-mortar establishments 有权
标题翻译：实体广告业务
公开(公告)号：US08725567B2
公开(公告)日：2014-05-13
申请号：US11427761
申请日：2006-06-29
申请人： Xuedong D. Huang , William H. Gates, III , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
发明人： Xuedong D. Huang , William H. Gates, III , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q30/0271
摘要： Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
摘要翻译：在零售店内实时呈现广告的建筑。传感器组件包括传感器，用于在客户或客户群经过商店移动时收集有关客户或客户群的信息。例如，传感器可以包括用于图像处理，音频处理，光感测，速度感测，方向感测，接近感测，面部识别，姿态识别，事务识别和生物测量感测的能力。客户组件分析信息并生成有关客户的配置文件。广告被选择用于呈现，当客户在商店的呈现系统附近走动时将其定位成客户。广告组件有助于作为简档的函数向个人动态地呈现目标广告。客户组件可以使用机器学习和推理来分析分析期间的信息。

65. 发明授权

US07917514B2 Visual and multi-dimensional search 有权
标题翻译：可视和多维搜索
公开(公告)号：US07917514B2
公开(公告)日：2011-03-29
申请号：US11427305
申请日：2006-06-28
申请人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
发明人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30256 , G06F17/3002 , G06F17/30026 , G06F17/30038 , G06F17/30047 , G06F17/30864
摘要： A system that can analyze a multi-dimensional input thereafter establishing a search query based upon extracted features from the input. In a particular example, an image can be used as an input to a search mechanism. Pattern recognition and image analysis can be applied to the image thereafter establishing a search query that corresponds to features extracted from the image input. The system can also facilitate indexing multi-dimensional searchable items thereby making them available to be retrieved as results to a search query. More particularly, the system can employ text analysis, pattern and/or speech recognition mechanisms to extract features from searchable items. These extracted features can be employed to index the searchable items.
摘要翻译：一种能够基于从输入中提取的特征来建立搜索查询的分析多维输入的系统。在特定示例中，图像可以用作搜索机制的输入。模式识别和图像分析可以应用于图像，然后建立对应于从图像输入提取的特征的搜索查询。该系统还可以方便索引多维可搜索项目，从而使得它们可以作为结果被检索到搜索查询。更具体地，系统可以采用文本分析，模式和/或语音识别机制来从可搜索项目中提取特征。这些提取的特征可用于索引可搜索的项目。

66. 发明申请

US20080005105A1 VISUAL AND MULTI-DIMENSIONAL SEARCH 有权
公开(公告)号：US20080005105A1
公开(公告)日：2008-01-03
申请号：US11427305
申请日：2006-06-28
申请人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
发明人： Stephen Lawler , Eric J. Horvitz , Joshua T. Goodman , Anoop Gupta , Christopher A. Meek , Eric D. Brill , Gary W. Flake , Ramez Naam , Surajit Chaudhuri , Oliver Hurst-Hiller
IPC分类号： G06F17/30
CPC分类号： G06F17/30256 , G06F17/3002 , G06F17/30026 , G06F17/30038 , G06F17/30047 , G06F17/30864
摘要： A system that can analyze a multi-dimensional input thereafter establishing a search query based upon extracted features from the input. In a particular example, an image can be used as an input to a search mechanism. Pattern recognition and image analysis can be applied to the image thereafter establishing a search query that corresponds to features extracted from the image input. The system can also facilitate indexing multi-dimensional searchable items thereby making them available to be retrieved as results to a search query. More particularly, the system can employ text analysis, pattern and/or speech recognition mechanisms to extract features from searchable items. These extracted features can be employed to index the searchable items.

67. 发明申请

US20080005075A1 INTELLIGENTLY GUIDING SEARCH BASED ON USER DIALOG 有权
标题翻译：基于用户对话的智能指导搜索
公开(公告)号：US20080005075A1
公开(公告)日：2008-01-03
申请号：US11427302
申请日：2006-06-28
申请人： Eric J. Horvitz , William H. Gates , Joshua T. Goodman , Bradly A. Brunell , Gary W. Flake , Oliver Hurst-Hiller , Kenneth A. Moss , Raymond E. Ozzie , John C. Platt
发明人： Eric J. Horvitz , William H. Gates , Joshua T. Goodman , Bradly A. Brunell , Gary W. Flake , Oliver Hurst-Hiller , Kenneth A. Moss , Raymond E. Ozzie , John C. Platt
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： Provided is mechanism for guiding computer searches (e.g. web, Internet, intranet . . . ). Machine learning and reasoning mechanisms are employed together with a search engine to facilitate intelligent guidance of queries and results based on a query and responses to computer generated inquires.Also, disclosed is a mechanism that enables users to validate computer-based information. Users can receive a validity metric associated with computer generated or provided results indicative of the veracity of such results. Validation systems and methods are disclosed to facilitate determining the veracity of results including those that employ humans (e.g., referrals, voting . . . ) and/or automated means (e.g. source analysis, data mining. . . ).
摘要翻译：提供了用于引导计算机搜索的机制（例如，web，因特网，内联网...）。机器学习和推理机制与搜索引擎一起使用，以便根据查询和对计算机生成的查询的响应来促进对查询和结果的智能指导。此外，公开了一种使用户能够验证基于计算机的信息的机制。用户可以收到与计算机生成或提供的结果相关联的有效性度量，表明这些结果的真实性。公开了验证系统和方法以便于确定结果的真实性，包括使用人类（例如转介，投票...）和/或自动化手段（例如源分析，数据挖掘等）的结果的真实性。

68. 发明申请

US20080005071A1 SEARCH GUIDED BY LOCATION AND CONTEXT 有权
标题翻译：按位置和背景进行搜索
公开(公告)号：US20080005071A1
公开(公告)日：2008-01-03
申请号：US11427287
申请日：2006-06-28
申请人： Gary W. Flake , William H. Gates , Trenholme J. Griffin , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Oliver Hurst-Hiller , Kenneth A. Moss
发明人： Gary W. Flake , William H. Gates , Trenholme J. Griffin , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Oliver Hurst-Hiller , Kenneth A. Moss
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30061 , G06F17/30241 , G06F17/3087 , G06Q30/0261
摘要： The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.
摘要翻译：本发明涉及网络搜索，更具体地涉及影响结果内容以增加相关性。可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。）。此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。此外，公开了一种本地化的营销系统，其向与用户相匹配的商品标准（包括接近度）提供折扣优惠。可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据，以识别提供给用户以获得期望结果的最佳折扣和期限。

69. 发明授权

US08707214B2 Exploded views for providing rich regularized geometric transformations and interaction models on content for viewing, previewing, and interacting with documents, projects, and tasks 有权
标题翻译：分析视图，为内容提供丰富的正则化几何变换和交互模型，用于查看，预览和与文档，项目和任务交互
公开(公告)号：US08707214B2
公开(公告)日：2014-04-22
申请号：US12258802
申请日：2008-10-27
申请人： Eric J. Horvitz , Lili Cheng , Jia-Chi Wu
发明人： Eric J. Horvitz , Lili Cheng , Jia-Chi Wu
IPC分类号： G06F3/048
CPC分类号： G06F17/30716
摘要： The present invention relates to a system and method to facilitate efficient and automated presentation of information to users. A decomposition component automatically decomposes an information item into sets of subcomponents in a two- or three-dimensional isometric space, and generates visualizations having interactive graphics that allow users to inspect respective subcomponents. Interface features are provided to enable hover, dwell, and clicking commands, for example, providing a variety of options to zoom in, or change configurations of the visualization in accordance with the users intentions or inferences about what they desire to see or inspect more closely. Beyond the use of decompositions into exploded views of the content of items typically viewed as singular documents, the methods can be applied to perform geometric transformations on visualizations of multiple windows and other resources based on content and activity to provide regularized visualizations of the multiple items. Such exploded views can provide visual geometric summaries of projects, and a set of handles into accessing more detail on the subcomponents of the project.
摘要翻译：本发明涉及一种促进向用户有效且自动呈现信息的系统和方法。分解组件自动将信息项分解为二维或三维等距空间中的子组件集合，并生成具有交互式图形的可视化，允许用户检查相应的子组件。提供界面功能以实现悬停，驻留和点击命令，例如，提供各种选项来放大或更改可视化的配置，这些选项可根据用户的意图或推论，了解更多需要查看或检查的内容。除了将分解使用到通常被视为单个文档的项目的内容的分解视图中，可以应用这些方法来基于内容和活动来对多个窗口和其他资源的可视化进行几何变换，以提供多个项目的规则化可视化。这些分解视图可以提供项目的视觉几何摘要，以及一组处理程序以访问项目子组件的更多细节。

70. 发明授权

US09163952B2 Suggestive mapping 有权
标题翻译：暗示映射
公开(公告)号：US09163952B2
公开(公告)日：2015-10-20
申请号：US13088040
申请日：2011-04-15
申请人： Paul A. Viola , Zhaowei Jiang , John C. Krumm , Matthew Graham Dyor , Eric J. Horvitz , Lili Cheng
发明人： Paul A. Viola , Zhaowei Jiang , John C. Krumm , Matthew Graham Dyor , Eric J. Horvitz , Lili Cheng
IPC分类号： G01C21/36
CPC分类号： G01C21/3617 , G01C21/362
摘要： A suggestive mapping device may predict, suggest, and/or provide potential destinations to a user. Additionally, the device may store historical location data of the user, determine a travel vector of the user, and predict the destination of the user based at least in part on the historical location data and/or the travel vector. Further, the device may provide hands-free maps to destinations when the user does not know the address at least by receiving contextual data of the user and/or contextual data of the user's contacts. Such hands-free, suggestive mapping devices may facilitate more effective navigation.
摘要翻译：暗示性映射设备可以向用户预测，建议和/或提供潜在的目的地。另外，设备可以存储用户的历史位置数据，确定用户的旅行向量，并且至少部分地基于历史位置数据和/或旅行向量来预测用户的目的地。此外，当用户至少通过接收用户的上下文数据和/或用户的联系人的上下文数据不知道地址时，设备可以向目的地提供免提地图。这种免提，暗示的映射设备可以促进更有效的导航。

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