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    • 61. 发明公开
    • 스마트 TV 감성광고 기반의 트래킹 설정에 따른 광고비 산출 방법
    • 基于SMART-TV LOGOTIONAL ADVERTISEMENT的跟踪设置计算广告费的方法
    • KR1020140075141A
    • 2014-06-19
    • KR1020120143146
    • 2012-12-10
    • 박수조송지성한양대학교 에리카산학협력단우혜림강현보유진우
    • 박수조송지성우혜림강현보유진우
    • H04N21/43H04N21/478
    • H04N21/25435H04N21/4316H04N21/4722H04N21/816
    • The present invention relates to an advertising expense calculating method by a tracking setup based on a smart TV emotional advertisement. The present invention includes: a first step in which a smart TV receives broadcast content and advertisement tag content, which are packetized, from a broadcast content server through a broadcast communication network and separates the advertisement tag content from the broadcast content in order to replay the broadcast content in a streaming way of a broadcast transmission frame unit; and a second step in which, in case of a voice tracking mode, the smart TV extracts tag data which is matched with voice recognition information in the advertisement tag content which is composed of multiple of tag data including information of each advertisement object and then prepares an implicit advertisement and an explicit advertisement to which a tracking effect is applied by setting a marking for tracking a position only about an advertisement which corresponds to the extracted tag data.
    • 本发明涉及通过基于智能电视情感广告的跟踪设置的广告费用计算方法。 本发明包括:第一步骤,智能电视从广播内容服务器通过广播通信网络接收分组化的广播内容和广告标签内容,并将广告标签内容与广播内容分离,以便重播 以广播传输帧单元的流式传输广播内容; 以及第二步骤,在语音跟踪模式的情况下,智能电视提取由包括每个广告对象的信息的多个标签数据组成的广告标签内容中与语音识别信息匹配的标签数据,然后准备 通过设置用于跟踪与所提取的标签数据相对应的广告的位置的位置的标记来应用跟踪效果的隐式广告和显式广告。
    • 62. 发明公开
    • 감성광고 기능을 구비한 스마트 TV
    • 具有LOGOTIONAL ADVERTISEMENT功能的SMART-TV
    • KR1020140075140A
    • 2014-06-19
    • KR1020120143144
    • 2012-12-10
    • 박수조송지성한양대학교 에리카산학협력단이장하윤희수이상열
    • 박수조송지성이장하윤희수이상열
    • H04N21/43H04N21/426
    • H04N21/43G06Q30/0244H04N2005/44521
    • The present invention relates to a smart TV which has an emotional advertisement function. The present invention includes: a broadcast content processing module which controls a wired/wireless communication module in order to receive broadcast content and advertisement tag content, which are packetized, from a broadcast content server through a broadcast communication network and prepares a streaming way display of a frame unit for the broadcast content by separating the advertisement tag content from the broadcast content in order to display the broadcast content in the streaming way of a broadcast transmission frame unit; and an implicit advertisement performing module which makes a user recognize an advertisement conversion indicator for an explicit advertisement conversion about an advertisement object which is matched with each of tag data included in the advertisement tag content and an implicit indicator for each advertisement object while displaying the broadcast content on an output unit in the streaming way of the frame unit. Thereby the present invention provides an effect of providing an invisible emotional advertisement by minimizing a watching disturbance on broadcast content by implicitly providing the advertisement without directly showing a user who watches a smart TV while maximizing the effect of the advertisement which is provided by an advertiser.
    • 本发明涉及具有情感广告功能的智能电视机。 本发明包括:广播内容处理模块,其通过广播通信网络从广播内容服务器控制有线/无线通信模块,以便从广播内容服务器接收广播内容和广告标签内容,并且准备流媒体播放 通过从广播内容中分离出广告标签内容以便以广播传输帧单元的流式显示广播内容的广播内容的帧单元; 以及隐式广告执行模块,其使得用户识别关于广告对象的显式广告转换的广告转换指示符,该广告转换指示符与广告标签内容中包括的每个标签数据匹配,并且在显示广播时,识别每个广告对象的隐含指示符 以帧单元的流式传输的输出单元上的内容。 因此,本发明提供了通过隐含地提供广告来最小化对广播内容的观看干扰的效果,而不直接显示观看智能电视的用户,同时最大化由广告商提供的广告的效果。