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41. 发明专利

AU2011296096A1 User list identification 未知
公开(公告)号：AU2011296096A1
公开(公告)日：2013-03-21
申请号：AU2011296096
申请日：2011-08-30
申请人： GOOGLE INC
发明人： MOONKA RAJAS , AGARWAL ANURAG , ZAMIR OREN E
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
摘要： Systems, methods, computer program products are provided for presenting content. An example computer implemented method includes identifying, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data, each user list including a unique identifier; associating metadata with each user list including data describing a category for the user list, population data describing statistical or inferred data concerning a list or members in a given user list and subscription data including data concerning use of a given user list; storing in a searchable database a user list identifier and the associated metadata; and publishing for potential subscribers a list of the user lists including providing an interface that includes for each user list the unique identifier and the associated metadata.

42. 发明专利

AU2011296076A1 Joining user lists with external data 未知
公开(公告)号：AU2011296076A1
公开(公告)日：2013-03-21
申请号：AU2011296076
申请日：2011-08-31
申请人： GOOGLE INC
发明人： FURMAN VADIM , MOONKA RAJAS , AGARWAL ANURAG
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
摘要： A computer-implemented method comprises receiving a request for content from a user, determining a user list associated with the user, the user list including a definition that characterizes members of the user list, determining additional data related to a context associated with the user, and providing user list definition data and the additional data along with the request to a consumer that has subscribed to the user list.

43. 发明专利

AU2011295930A1 Methods and apparatus for transforming user data and generating user lists 未知
公开(公告)号：AU2011295930A1
公开(公告)日：2013-03-21
申请号：AU2011295930
申请日：2011-08-31
申请人： GOOGLE INC
发明人： GOENKA VISHAL , JHA VIKAS , CHERRY NICHOLAS , MOONKA RAJAS , MONSEES DAVID , AGARWAL ANURAG
IPC分类号： G06Q10/00 , G06Q30/00
摘要： Among other disclosed subject matter, a computer-implemented method for managing data includes receiving user data from a data provider. The user data includes user information in a first format. The method includes transforming the user data in the first format to user data in a second format. The user data in the second format includes a subset of the user information and the second format is defined by a data subscriber. The method includes providing the user data in the second format to the data subscriber.

44. 发明专利

CA2810227A1 METHODS AND APPARATUS TO CLUSTER USER DATA 未知
公开(公告)号：CA2810227A1
公开(公告)日：2012-03-08
申请号：CA2810227
申请日：2011-08-31
申请人： GOOGLE INC
发明人： GOENKA VISHAL , AGARWAL ANURAG , QAMRA ARUN DEV , PAPAVASSILIOU VASSILIS , HARADA DAISHI , MOONKA RAJAS , MONSEES DAVID
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
摘要： Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser.

45. 发明专利

CA2810210A1 ACCESS CONTROL FOR USER-RELATED DATA 未知
公开(公告)号：CA2810210A1
公开(公告)日：2012-03-08
申请号：CA2810210
申请日：2011-08-31
申请人： GOOGLE INC
发明人： AGARWAL ANURAG , MOONKA RAJAS , SWAMY RAGHAVA HASSAN NANJUNDA , ZAMIR OREN E , FURMAN VADIM
IPC分类号： G06Q10/00 , G06Q30/00
摘要： The subject matter of this specification can be embodied in, among other things, a computer-implemented method for controlling access to user-related data including electronically registering a plurality of data providers with a computer-implemented data exchange. The method further includes electronically registering a plurality of data buyers with the computer-implemented data exchange. The method further includes mediating a data sharing arrangement between one or more of the data buyers and one or more of the data providers, the data sharing arrangement defining prices and permitted uses of data provided by the one or more data providers to the one or more data buyers. The method further includes enforcing, on behalf of the one or more data providers, one or more restrictions imposed by the data sharing arrangement on the one or more data buyers.

46. 发明专利

CA2809980A1 JOINING MULTIPLE USER LISTS 未知
公开(公告)号：CA2809980A1
公开(公告)日：2012-03-08
申请号：CA2809980
申请日：2011-08-30
申请人： GOOGLE INC
发明人： FURMAN VADIM , MOONKA RAJAS , AGARWAL ANURAG
IPC分类号： G06Q10/00 , G06Q30/00
摘要： A computer-implemented method comprises receiving a request for content from a user, determining two user lists that are associated with the user, each user list including a definition that characterizes members of a respective user list, determining a consumer is a subscriber to the two user lists, determining the consumer has indicated a preference to target members that are included in both user lists, and providing an indication to the consumer for all users that are included in both user lists including providing the definitions associated with both user lists along with the request to the consumer.

47. 发明专利

AU2010282747A1 Management of publisher yield 未知
公开(公告)号：AU2010282747A1
公开(公告)日：2012-03-01
申请号：AU2010282747
申请日：2010-08-09
申请人： GOOGLE INC
发明人： MOONKA RAJAS , HARVEY SEAN , MILLER JASON C , HEILIG JOERG
IPC分类号： G06Q30/00
摘要： Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page.

48. 发明专利

ES2570959T3 Publicidad de video dirigida 未知
公开(公告)号：ES2570959T3
公开(公告)日：2016-05-23
申请号：ES07844355
申请日：2007-10-17
申请人： GOOGLE INC
发明人： DMITRIEV MIKHAIL , LEE NICHOLAS , MOONKA RAJAS , GUPTA MANISH
IPC分类号： H04N7/025
摘要： Método implementado en ordenador para proporcionar artículos promocionales de video dirigido, comprendiendo el método: recepción de una selección para un programa a ser visualizado en un terminal de video (110, 428); análisis de los perfiles del artículo (212a-c) correspondiente a artículos promocionales (202a-c) frente a un perfil local (206a-d) en relación a un usuario del terminal de video, en donde los perfiles del artículo y el perfil local indican valores para atributos que caracterizan los artículos promocionales (202a-c); basándose en el análisis, transmisión de uno de los artículos promocionales (202a-c) para visualización en el terminal de video (110, 428); determinación de si el artículo promocional transmitido se saltó; y actualización del perfil del artículo (212a-c) que corresponde al artículo promocional transmitido (202a-c) basándose en si el artículo promocional transmitido se saltó o no, en donde la actualización incluye el ajuste de valores de atributos del perfil del artículo (212a-c) que corresponden al artículo promocional transmitido mediante el desplazamiento de los valores de atributos para separarse de los valores asociados al usuario en el caso de que el artículo promocional se determinó como saltado o mediante el desplazamiento de los valores de atributos hacia valores asociados al usuario en caso de que el artículo promocional se determinó como visto.

49. 发明专利

AU2011296091A1 User list generation and identification 未知
公开(公告)号：AU2011296091A1
公开(公告)日：2013-03-21
申请号：AU2011296091
申请日：2011-08-30
申请人： GOOGLE INC
发明人： FURMAN VADIM , AGARWAL ANURAG , MOONKA RAJAS
IPC分类号： G06Q10/00 , G06Q30/00
摘要： Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.

50. 发明专利

AU2011296008A1 Access control for user-related data 未知
公开(公告)号：AU2011296008A1
公开(公告)日：2013-03-21
申请号：AU2011296008
申请日：2011-08-31
申请人： GOOGLE INC
发明人： AGARWAL ANURAG , MOONKA RAJAS , SWAMY RAGHAVA HASSAN NANJUNDA , ZAMIR OREN E , FURMAN VADIM
IPC分类号： G06Q10/00 , G06Q30/00
摘要： The subject matter of this specification can be embodied in, among other things, a computer-implemented method for controlling access to user-related data including electronically registering a plurality of data providers with a computer-implemented data exchange. The method further includes electronically registering a plurality of data buyers with the computer-implemented data exchange. The method further includes mediating a data sharing arrangement between one or more of the data buyers and one or more of the data providers, the data sharing arrangement defining prices and permitted uses of data provided by the one or more data providers to the one or more data buyers. The method further includes enforcing, on behalf of the one or more data providers, one or more restrictions imposed by the data sharing arrangement on the one or more data buyers.

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