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    • 42. 发明申请
    • Determining Impressions for Mobile Devices
    • 确定移动设备的印象
    • US20110035274A1
    • 2011-02-10
    • US12535168
    • 2009-08-04
    • Samir GoelGaurav Jain
    • Samir GoelGaurav Jain
    • G06F3/048G06Q30/00G06Q10/00
    • Methods, systems and apparatus for determining impressions of advertisements placed on rendered web pages displayed in a viewport of a mobile device. An impression is determined to have occurred if a display of an advertisement in the viewport exceeds certain display thresholds so that the advertisement is likely to be discernible to a user of the device. These display thresholds can include, for example, the percentage of the advertisement displayed in the viewport of the device and the zoom level of the viewport (or scale of the viewport). The display thresholds can also include the duration with which the advertisement is displayed in the viewport.
    • 用于确定放置在显示在移动设备的视口中的呈现的网页上的广告的展示的方法,系统和装置。 如果视口中的广告的显示超过某些显示阈值,使得广告可能对于设备的用户可识别,则确定已经发生了印象。 这些显示阈值可以包括例如在设备的视口中显示的广告的百分比以及视口(或视口的比例)的缩放级别。 显示阈值还可以包括在视口中显示广告的持续时间。