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    • 36. 发明申请
    • APPARATUS AND METHOD FOR PLAYING ADVERTISEMENTS DEPENDING ON USE OF MULTIMEDIA SERVICE
    • 使用多媒体服务播放广告的装置和方法
    • WO2012030159A3
    • 2012-06-07
    • PCT/KR2011006456
    • 2011-08-31
    • SAMSUNG ELECTRONICS CO LTD
    • HWANG SUNG-OHSELEZNEV SERGEY NIKOLAYEVICH
    • G06Q30/00
    • G06Q30/02G06Q30/0241
    • An apparatus and method for playing an advertisement in a device depending on use of a multimedia service are provided. The method includes receiving a user request to execute request specific content; determining whether advertisement enforced-watching information is included in a rights object representing a user's consumption rights for the specific content; executing the specific content; stopping, if the advertisement enforced-watching information is included in the rights object the execution of the specific content according to the advertisement enforced-watching information and providing the advertisement to the user after stopping the execution of the specific content; and resuming the stopped execution of the specific content after providing the advertisement to the user is completed.
    • 提供了一种根据多媒体服务的使用在设备中播放广告的装置和方法。 该方法包括:接收用户请求以执行请求特定内容; 确定广告执行观看信息是否包括在表示特定内容的用户消费权限的权利对象中; 执行具体内容; 如果广告强制观看信息被包括在权利对象中,则根据广告执行观看信息执行特定内容并在停止执行特定内容之后向用户提供广告; 并且在向用户提供广告之后恢复停止执行特定内容。