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    • 38. 发明申请
    • INTERACTIVE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES
    • 用于确定人口统计类别用户价值的交互系统
    • US20100146543A1
    • 2010-06-10
    • US12579639
    • 2009-10-15
    • Robert A. KneeSteven J. ReynoldsMichael D. EllisJoel G. Hassell
    • Robert A. KneeSteven J. ReynoldsMichael D. EllisJoel G. Hassell
    • H04N7/025H04N5/44
    • H04N21/25883H04N7/163H04N7/17318H04N21/235H04N21/44222H04N21/4532H04N21/454H04N21/4662H04N21/8106H04N21/812
    • An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
    • 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备,用于从诸如遥控器的用户接口接收用户输入的用户输入接收机,利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值,以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中,接收机还接收广告,其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较,以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。