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    • 32. 发明申请
    • MULTI-TIER PRICING OF INDIVIDUAL PRODUCTS BASED ON VOLUME DISCOUNTS
    • 基于体积折扣的个性化产品的多层次定价
    • US20080052177A1
    • 2008-02-28
    • US11930448
    • 2007-10-31
    • Jay WalkerAndrew Van LucheneMagdalena MikDaniel Tedesco
    • Jay WalkerAndrew Van LucheneMagdalena MikDaniel Tedesco
    • G06Q20/00
    • G06Q30/02G06Q20/202G06Q20/387G06Q30/0222G07G1/145
    • A point of sale system or other computer system stores a product pricing database in which a full price and discount prices corresponding to one or more discount pricing tiers are stored for each product available for sale. Each of the discount prices for a given product has an associated threshold purchase total that has to be satisfied before the discount price is applied to a transaction. When a transaction occurs, the purchase total for the transaction is first calculated on the basis of full retail prices for the products and the purchase total for the transaction is compared with one or more threshold purchase totals which correspond to the discount pricing tiers. If a discount pricing tier is applicable (e.g. the calculated purchase total for the transaction is at least equal to a threshold purchase total), the appropriate discount prices for each product in the transaction are retrieved and used to calculate a reduced purchase total for the transaction. Qualification for discount pricing can also be based on, for example, a customer's purchasing history, or the number of a certain type of product included in the transaction instead of the purchase total of a transaction.
    • 销售系统或其他计算机系统存储产品定价数据库,其中针对可出售的每个产品存储对应于一个或多个折扣价格层的全价和折扣价格。 给定产品的每个折扣价格都有相关的门槛购买总额,在折扣价格应用于交易之前必须满足。 当交易发生时,交易的购买总额首先根据产品的全部零售价格计算,并将交易的购买总额与对应于折扣价格层级的一个或多个门槛购买总额进行比较。 如果适用折扣价格层级(例如交易的计算购买总额至少等于门槛购买总额),则会检索交易中每个产品的适当折扣价格,并用于计算交易的减少购买总额 。 折扣定价的资格也可以基于例如客户的采购历史,或交易中包括的特定类型的产品的数量,而不是交易的购买总额。
    • 35. 发明申请
    • METHOD AND APPARATUS FOR CONDUCTING A TRANSACTION BASED ON BRAND INDIFFERENCE
    • 用于基于品牌差异进行交易的方法和装置
    • US20120054031A9
    • 2012-03-01
    • US11686077
    • 2007-03-14
    • Jay WalkerAndrew Van LucheneJonathan OttoMagdalena MikDaniel TedescoAndrew GoldenRussell Sammon
    • Jay WalkerAndrew Van LucheneJonathan OttoMagdalena MikDaniel TedescoAndrew GoldenRussell Sammon
    • G06Q30/00
    • G06Q30/02G06Q20/00G06Q20/12G06Q30/0223G06Q30/0224G06Q30/0234G06Q30/0235G06Q30/0257G06Q30/0269G06Q30/0613G06Q30/0631
    • A method and apparatus allows a customer to indicate his or her brand indifference within a product category, and then receive a benefit for purchasing a product chosen by a third party from within this product category. This method and apparatus is particularly useful in differentiating between brand-loyal or brand-sensitive customers and brand-indifferent customers, and allows manufacturers to price-discriminate between these two types of customers. The method includes a step during which an indication of at least one product or service category of interest is received from a customer or other potential purchaser, a step during which a selection of at least one product or service is made that matches the indicated product or service category, a step during which an indication of the selected product or service is provided to the customer or other potential purchaser or to a device used or accessible by the customer or other potential purchaser, a step during which an indication is received that the customer or other potential purchaser has actually purchased, rented, leased, obtained, etc. the selected product or service, and a step during which a benefit is provided to the customer or purchaser who actually purchased, rented, leased, obtained, etc. the selected product or service, or to some other person or entity designated by the customer or some other person or entity.
    • 方法和装置允许客户在产品类别内指示他或她的品牌冷漠,然后从该产品类别中获得购买由第三方选择的产品的利益。 这种方法和设备在区分品牌忠诚或品牌敏感客户和品牌无关客户方面特别有用,并允许制造商对这两种类型的客户进行价格差异化。 该方法包括以下步骤:在该步骤期间,从客户或其他潜在购买者接收至少一个感兴趣的产品或服务类别的指示,在该步骤中进行至少一个产品或服务的选择以与指示的产品匹配,或 服务类别,其中将所选择的产品或服务的指示提供给客户或其他潜在购买者或由客户或其他潜在购买者使用或可访问的设备的步骤,其中接收到指示客户 或其他潜在购买者实际购买,租赁,租赁,获得等所选择的产品或服务,以及向所选择的实际购买,租赁,获得等获得的客户或购买者提供利益的步骤 产品或服务,或客户或其他个人或实体指定的其他个人或实体。