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    • 32. 发明申请
    • Suggesting and/or providing targeting criteria for advertisements
    • 建议和/或提供广告的定位标准
    • US20050228797A1
    • 2005-10-13
    • US10750451
    • 2003-12-31
    • Ross KoningsteinValentin SpitkovskyGeorges HarikNoam Shazeer
    • Ross KoningsteinValentin SpitkovskyGeorges HarikNoam Shazeer
    • G06F17/00
    • G06Q30/0251G06F17/30619G06F17/3064G06F17/30675G06F17/3071G06F17/30752G06Q30/02G06Q30/0201
    • Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
    • 类别感知(经实地验证)的关键字建议可用于帮助广告客户更好地定位广告投放,并可能减少未使用的广告现货库存。 广告客户可以输入广告信息,例如广告素材,着陆页面,其他关键字等。 关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。 然后,它可以请求广告商确认或拒绝一些基本反馈信息(例如,类别,网页信息等)。 例如,可以向广告商提供候选类别,并且可以要求其确认(例如,使用复选框)哪些类别与他们的广告相关。 可以使用至少类别来确定关键字。 所确定的关键字可以作为建议的关键字提供给广告商,或者可以自动地将广告投放约束信息填充为定位关键字。 广告服务器系统可以对确定的关键字进行试用,以使其符合资格或取消资格作为定位关键字。
    • 36. 发明申请
    • METHOD AND PROGRAM STRUCTURE FOR MACHINE LEARNING
    • 机器学习的方法与程序结构
    • US20140279748A1
    • 2014-09-18
    • US14203277
    • 2014-03-10
    • Georges Harik
    • Georges Harik
    • G06N99/00
    • G06N20/00G06F16/316
    • A method using a recognizer program structure is used in a program that is learned over training data. The method includes (a) for each vector in an input tuple of vectors, (i) mapping the vector to one of a domain index; (ii) using the domain index to select one or more corresponding linear transformations; (iii) applying one or more of the selected linear transformations on the vector to obtain a resulting vector in a first intermediate space; and (iv) applying a predetermined function on each element of the resulting vector to obtain an output vector in a second intermediate space; and (b) mapping the resulting vectors of the second intermediate space by linear transformation to obtain an output tuple of vectors in RN space.
    • 在通过训练数据学习的程序中使用使用识别程序结构的方法。 该方法包括(a)对于向量的输入元组中的每个向量,(i)将向量映射到域索引之一; (ii)使用域索引来选择一个或多个对应的线性变换; (iii)将所选择的线性变换中的一个或多个应用于所述向量以在第一中间空间中获得所得到的向量; 以及(iv)对所得到的矢量的每个元素应用预定函数,以获得第二中间空间中的输出向量; 和(b)通过线性变换映射所得到的第二中间空间的向量,以获得RN空间中的向量的输出元组。
    • 37. 发明申请
    • METHOD AND PROGRAM STRUCTURE FOR MACHINE LEARNING
    • 机器学习的方法与程序结构
    • US20140258206A1
    • 2014-09-11
    • US14203306
    • 2014-03-10
    • Georges Harik
    • Georges Harik
    • G06N5/02G06N99/00
    • G06N99/005G06F17/276
    • A method provides program structures for constructing a program that is learned over training data. In one example, two specific program structures are provided in which the first program structure transforms each vector in an input tuple of vectors to provide an output tuple of vectors, and the second program structure operates on an input tuple of vectors to provide an output tuple of vectors by applying one or more transformations that each involves two or more vectors in the input tuple. The transformations of the first and second program structures may be linear transformations. The program may alternatively execute the first program structure and the second program structure in any suitable order a number of times, beginning with operating one of the program structures on an initial tuple of vectors. The vectors may each consist of an ordered set of real numbers.
    • 一种方法提供用于构建通过训练数据学习的程序的程序结构。 在一个示例中,提供两个特定程序结构,其中第一程序结构在向量的输入元组中变换每个向量以提供向量的输出元组,并且第二程序结构对向量的输入元组进行操作以提供输出元组 通过应用一个或多个变换,每个变换涉及输入元组中的两个或更多个向量。 第一和第二程序结构的变换可以是线性变换。 程序可替代地以任何合适的次序执行第一程序结构和第二程序结构,其次是在向量的初始元组上操作程序结构之一。 向量可以各自由有序的实数集合组成。