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21. 发明申请

WO2012058411A9 SYSTEMS AND METHODS FOR PROVIDING A NETWORK LINK BETWEEN BROADCAST CONTENT AND CONTENT LOCATED ON A COMPUTER NETWORK 审中-公开
标题翻译：用于提供广播内容和位于计算机网络上的内容之间的网络链接的系统和方法
公开(公告)号：WO2012058411A9
公开(公告)日：2012-06-21
申请号：PCT/US2011058061
申请日：2011-10-27
申请人： BACKCHANNELMEDIA INC , KOKERNAK MICHAEL , NOLAND MADELAINE , CAMPBELL COLIN , BETCHEL GORDON
发明人： KOKERNAK MICHAEL , NOLAND MADELAINE , CAMPBELL COLIN , BETCHEL GORDON
IPC分类号： H04N21/61 , H04N21/462 , H04N21/4722 , H04N21/81 , H04N21/858
CPC分类号： H04N21/4622 , H04N7/17318 , H04N21/2347 , H04N21/4722 , H04N21/6118 , H04N21/6125 , H04N21/812 , H04N21/814 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：本发明在各个方面涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容相关联的系统和方法。系统包括数据库，触发机制，通信接口和分组生成器。数据库存储代表存储的内容的链接的标记和表示用于递送令牌的至少持续时间的递送信息。触发机制指示在电视网络上递送令牌的指令，产生指示所存储的令牌中的相应一个的信号和用于开始相应令牌的发送的时间。通信接口具有与电视机顶盒设备通信的通道，用于将相应的令牌传送到电视机顶盒设备。分组生成器在电视内容流中生成要在电视网络上广播的分组。

22. 发明申请

WO2012058411A1 SYSTEMS AND METHODS FOR PROVIDING A NETWORK LINK BETWEEN BROADCAST CONTENT AND CONTENT LOCATED ON A COMPUTER NETWORK 审中-公开
标题翻译：用于在位于计算机网络上的广播内容和内容之间提供网络链接的系统和方法
公开(公告)号：WO2012058411A1
公开(公告)日：2012-05-03
申请号：PCT/US2011/058061
申请日：2011-10-27
申请人： BACKCHANNELMEDIA INC. , KOKERNAK, Michael , NOLAND, Madelaine , CAMPBELL, Colin , BETCHEL, Gordon
发明人： KOKERNAK, Michael , NOLAND, Madelaine , CAMPBELL, Colin , BETCHEL, Gordon
IPC分类号： H04N21/61 , H04N21/462 , H04N21/858 , H04N21/81 , H04N21/4722
CPC分类号： H04N21/4622 , H04N7/17318 , H04N21/2347 , H04N21/4722 , H04N21/6118 , H04N21/6125 , H04N21/812 , H04N21/814 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：在各个方面，本发明涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容链接的系统和方法。该系统包括数据库，触发机制，通信接口和数据包生成器。数据库存储表示至存储的内容的链接的标记以及表示至少用于递送标记的持续时间的递送信息。触发机制指示通过电视网络递送令牌的指令，产生指示所存储的令牌中的相应一个的信号以及开始递送相应令牌的时间。通信接口具有与电视机顶盒设备通信的通道，用于将相应令牌传送到电视机顶盒设备。数据包生成器在电视内容流中生成数据包，通过电视网络进行广播。

23. 发明申请

WO2010048382A1 SYSTEMS AND METHODS FOR PROVIDING A NETWORK LINK BETWEEN BROADCAST CONTENT AND CONTENT LOCATED ON A COMPUTER NETWORK 审中-公开
标题翻译：用于提供广播内容和位于计算机网络上的内容之间的网络链接的系统和方法
公开(公告)号：WO2010048382A1
公开(公告)日：2010-04-29
申请号：PCT/US2009/061648
申请日：2009-10-22
申请人： BACKCHANNELMEDIA INC. , KOKERNAK, Michael , NOLAND, Madeleine , CAMPBELL, Colin , BECHTEL, Gordon
发明人： KOKERNAK, Michael , NOLAND, Madeleine , CAMPBELL, Colin , BECHTEL, Gordon
IPC分类号： H04N7/173
CPC分类号： H04N7/17318 , H04N21/4622 , H04N21/4722 , H04N21/6118 , H04N21/6125 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：本发明在各个方面涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容相关联的系统和方法。该系统包括数据库，触发机制，通信接口和分组生成器。数据库存储代表存储的内容的链接的标记和表示用于递送令牌的至少持续时间的递送信息。触发机制指示在电视网络上递送令牌的指令，产生指示所存储的令牌中的相应一个的信号和用于开始相应令牌的发送的时间。通信接口具有与电视机顶盒设备通信的通道，用于将相应的令牌传送到电视机顶盒设备。分组生成器在电视内容流中生成要在电视网络上广播的分组。

24. 发明申请

WO2008054755A2 METHODS AND SYSTEMS FOR AN INTERACTIVE DATA FINDER 审中-公开
标题翻译：交互式数据查找器的方法和系统
公开(公告)号：WO2008054755A2
公开(公告)日：2008-05-08
申请号：PCT/US2007022942
申请日：2007-10-30
申请人： BACKCHANNELMEDIA INC , KOKERNAK MICHAEL
发明人： KOKERNAK MICHAEL
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0204
摘要： The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.
摘要翻译：本文公开的系统和方法包括交互式数据查找器，其允许广告购买者将媒体节目与人口统计信息和订户信息相关联。数据查找器包括搜索模块，用于处理输入数据以确定代表媒体购买机会的数据作为搜索选项的函数，其中搜索选项代表媒体购买标准。数据查找器还包括用于根据过滤器选项来改进表示媒体购买机会的数据的类别模块，其中过滤器选项代表与媒体购买机会相关的媒体购买标准。精细数据向广告购买者提供将媒体购买机会与至少一个人口统计信息和订户信息相关联的信息。

25. 发明授权

US08160064B2 Systems and methods for providing a network link between broadcast content and content located on a computer network 有权
标题翻译：用于在广播内容和位于计算机网络上的内容之间提供网络链接的系统和方法
公开(公告)号：US08160064B2
公开(公告)日：2012-04-17
申请号：US12603897
申请日：2009-10-22
申请人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
发明人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
IPC分类号： H04L12/00 , H04N7/00
CPC分类号： H04N21/6125 , H04N7/17318 , H04N21/4622 , H04N21/4722 , H04N21/6118 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：本发明在各个方面涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容相关联的系统和方法。该系统包括数据库，触发机制，通信接口和分组生成器。数据库存储代表存储的内容的链接的代表和代表用于递送令牌的至少持续时间的递送信息。触发机制指示在电视网络上递送令牌的指令，产生指示所存储的令牌中的相应一个的信号和用于开始相应令牌的发送的时间。通信接口具有与电视机顶盒设备通信的通道，用于将相应的令牌传送到电视机顶盒设备。分组生成器在电视内容流中生成要在电视网络上广播的分组。

26. 发明申请

US20110258019A1 Methods and Systems for Interactive Data Finder 审中-公开
标题翻译：交互式数据查找器的方法和系统
公开(公告)号：US20110258019A1
公开(公告)日：2011-10-20
申请号：US13046359
申请日：2011-03-11
申请人： Michael Kokernak , Madeleine Noland , Jason Toy , Jiongye Li , Tobias Burress , Christopher McClelland , Jonathan Katz , Andrew Mione , Brian Mitchell , Jason Newton , Michael Rosa , Brian Sinnett
发明人： Michael Kokernak , Madeleine Noland , Jason Toy , Jiongye Li , Tobias Burress , Christopher McClelland , Jonathan Katz , Andrew Mione , Brian Mitchell , Jason Newton , Michael Rosa , Brian Sinnett
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0204
摘要： The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.
摘要翻译：本文公开的系统和方法包括交互式数据查找器，其允许广告购买者将媒体节目与人口统计信息和订户信息相关联。数据查找器包括搜索模块，用于处理输入数据以确定代表媒体购买机会的数据作为搜索选项的函数，其中搜索选项代表媒体购买标准。数据查找器还包括用于根据过滤器选项来改进表示媒体购买机会的数据的类别模块，其中过滤器选项代表与媒体购买机会相关的媒体购买标准。精细数据向广告购买者提供将媒体购买机会与至少一个人口统计信息和订阅者信息相关联的信息。

27. 发明申请

US20120197698A1 Methods and Systems for an Accountable Media Advertising Application 审中-公开
标题翻译：负责任的媒体广告应用的方法和系统
公开(公告)号：US20120197698A1
公开(公告)日：2012-08-02
申请号：US13446511
申请日：2012-04-13
申请人： Michael Kokernak , Gavin O'Donoghue
发明人： Michael Kokernak , Gavin O'Donoghue
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q10/0637 , G06Q30/0241 , G06Q30/0267 , G06Q30/0601
摘要： The systems and methods described herein relates to a system for allowing a consumer to track an advertisement for a product. The system includes an equipment for capturing a response by the consumer to the advertisement delivered from a first platform. The system also includes a portal, provided on a second platform, that permits the consumer to execute a purchase-related activity associated with the product of the advertisement. The system additionally includes an analysis application for generating a trigger that correlates data associated with the consumer response to data associated with the purchase-related activity. Furthermore, the system includes a server configured to display a plurality of triggers that allow the consumer to at least track the advertisement selected by the consumer from the first platform.
摘要翻译：本文所述的系统和方法涉及允许消费者跟踪产品的广告的系统。该系统包括用于捕获消费者对从第一平台发送的广告的响应的设备。该系统还包括在第二平台上提供的门户，其允许消费者执行与广告的产品相关联的购买相关活动。该系统还包括用于生成将与消费者响应相关联的数据与与购买相关活动相关联的数据相关联的触发的分析应用。此外，该系统包括被配置为显示允许消费者至少从第一平台跟踪消费者选择的广告的多个触发器的服务器。

28. 发明申请

US20110072450A1 SYSTEMS AND METHODS FOR PROVIDING A NETWORK LINK BETWEEN BROADCAST CONTENT AND CONTENT LOCATED ON A COMPUTER NETWORK 有权
标题翻译：用于提供广播内容和位于计算机网络上的内容之间的网络链接的系统和方法
公开(公告)号：US20110072450A1
公开(公告)日：2011-03-24
申请号：US12913672
申请日：2010-10-27
申请人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
发明人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
IPC分类号： H04N7/16
CPC分类号： H04N21/4622 , H04N7/17318 , H04N21/2347 , H04N21/4722 , H04N21/6118 , H04N21/6125 , H04N21/812 , H04N21/814 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：本发明在各个方面涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容相关联的系统和方法。该系统包括数据库，触发机制，通信接口和分组生成器。数据库存储代表存储的内容的链接的代表和代表用于递送令牌的至少持续时间的递送信息。触发机制指示在电视网络上传递令牌的指令，产生指示所存储的令牌中的相应一个的信号和用于开始相应令牌的发送的时间。通信接口具有与电视机顶盒设备通信的通道，用于将相应的令牌传送到电视机顶盒设备。分组生成器在电视内容流中生成要在电视网络上广播的分组。

29. 发明申请

US20090158316A1 Systems and methods for providing a token registry and encoder 有权
标题翻译：用于提供令牌注册表和编码器的系统和方法
公开(公告)号：US20090158316A1
公开(公告)日：2009-06-18
申请号：US12001633
申请日：2007-12-12
申请人： Michael Kokernak , Madeleine Noland
发明人： Michael Kokernak , Madeleine Noland
IPC分类号： H04N7/10
CPC分类号： H04N7/17318 , G06Q30/02 , H04N21/2362 , H04N21/4345 , H04N21/4722 , H04N21/47815 , H04N21/812
摘要： Systems and methods for using tokens to link the television and the Internet platforms. The tokens are tightly encoded into the content and a registry controls the linking of the television content to specific Internet-based content. The registry also polices the validity of the tokens and optionally provides the token owner with continued control over the Internet content associated with that token. When the two platforms are linked successfully, the consumer receives quality content, while being protected from unwanted Internet content.
摘要翻译：使用令牌连接电视和互联网平台的系统和方法。令牌被紧密地编码到内容中，并且注册表控制电视内容与特定的基于因特网的内容的链接。注册表还规定令牌的有效性，并且可选地向令牌所有者提供对与该令牌相关联的因特网内容的持续控制。当两个平台成功连接时，消费者在受到不受欢迎的互联网内容的保护的同时接收质量内容。

30. 发明申请

US20120174142A1 SYSTEMS AND METHODS FOR PROVIDING A NETWORK LINK BETWEEN BROADCAST CONTENT AND CONTENT LOCATED ON A COMPUTER NETWORK 有权
标题翻译：用于提供广播内容和位于计算机网络上的内容之间的网络链接的系统和方法
公开(公告)号：US20120174142A1
公开(公告)日：2012-07-05
申请号：US13417579
申请日：2012-03-12
申请人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
发明人： Michael Kokernak , Madeleine Noland , Colin Campbell , Gordon Bechtel
IPC分类号： H04N21/24
CPC分类号： H04N21/6125 , H04N7/17318 , H04N21/4622 , H04N21/4722 , H04N21/6118 , H04N21/858
摘要： The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television, set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
摘要翻译：本发明在各个方面涉及用于将存储在计算机网络上的内容与通过电视网络广播的内容相关联的系统和方法。该系统包括数据库，触发机制，通信接口和分组生成器。数据库存储代表存储的内容的链接的代表和代表用于递送令牌的至少持续时间的递送信息。触发机制指示在电视网络上传递令牌的指令，产生指示所存储的令牌中的相应一个的信号和用于开始相应令牌的发送的时间。通信接口具有与电视通信的信道，用于将相应令牌传送到电视机顶盒设备的机顶盒设备。分组生成器在电视内容流中生成要在电视网络上广播的分组。

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