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    • 25. 发明申请
    • METHODS AND SYSTEMS FOR AN INTERACTIVE DATA FINDER
    • 交互式数据查找器的方法和系统
    • WO2008054755A2
    • 2008-05-08
    • PCT/US2007022942
    • 2007-10-30
    • BACKCHANNELMEDIA INCKOKERNAK MICHAEL
    • KOKERNAK MICHAEL
    • G06F17/30
    • G06Q30/02G06Q30/0204
    • The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.
    • 本文公开的系统和方法包括交互式数据查找器,其允许广告购买者将媒体节目与人口统计信息和订户信息相关联。 数据查找器包括搜索模块,用于处理输入数据以确定代表媒体购买机会的数据作为搜索选项的函数,其中搜索选项代表媒体购买标准。 数据查找器还包括用于根据过滤器选项来改进表示媒体购买机会的数据的类别模块,其中过滤器选项代表与媒体购买机会相关的媒体购买标准。 精细数据向广告购买者提供将媒体购买机会与至少一个人口统计信息和订户信息相关联的信息。
    • 28. 发明申请
    • Methods and Systems for an Accountable Media Advertising Application
    • 负责任的媒体广告应用的方法和系统
    • US20120197698A1
    • 2012-08-02
    • US13446511
    • 2012-04-13
    • Michael KokernakGavin O'Donoghue
    • Michael KokernakGavin O'Donoghue
    • G06Q30/02
    • G06Q30/02G06Q10/0637G06Q30/0241G06Q30/0267G06Q30/0601
    • The systems and methods described herein relates to a system for allowing a consumer to track an advertisement for a product. The system includes an equipment for capturing a response by the consumer to the advertisement delivered from a first platform. The system also includes a portal, provided on a second platform, that permits the consumer to execute a purchase-related activity associated with the product of the advertisement. The system additionally includes an analysis application for generating a trigger that correlates data associated with the consumer response to data associated with the purchase-related activity. Furthermore, the system includes a server configured to display a plurality of triggers that allow the consumer to at least track the advertisement selected by the consumer from the first platform.
    • 本文所述的系统和方法涉及允许消费者跟踪产品的广告的系统。 该系统包括用于捕获消费者对从第一平台发送的广告的响应的设备。 该系统还包括在第二平台上提供的门户,其允许消费者执行与广告的产品相关联的购买相关活动。 该系统还包括用于生成将与消费者响应相关联的数据与与购买相关活动相关联的数据相关联的触发的分析应用。 此外,该系统包括被配置为显示允许消费者至少从第一平台跟踪消费者选择的广告的多个触发器的服务器。