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11. 发明申请

US20110231246A1 ONLINE AND OFFLINE ADVERTISING CAMPAIGN OPTIMIZATION 审中-公开
标题翻译：在线和离线广告招标优化
公开(公告)号：US20110231246A1
公开(公告)日：2011-09-22
申请号：US12726683
申请日：2010-03-18
申请人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak
发明人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0244
摘要： Techniques are provided relating to advertising campaign optimization. Information is obtained relating to online and offline behavior of a set of individuals in association with a brand associated an advertising campaign. Based at least in part on the information, one or more metrics are determined reflecting an association between online advertising and offline behavior relating to the brand, or vice versa. Optimization is performed for at least one parameter of an online advertising campaign or an offline advertising campaign based at least in part on at least one of the one or more metrics. The campaign could also be a combined offline/online campaign.
摘要翻译：提供了与广告活动优化有关的技术。获得与一个与广告活动有关的品牌相关联的一组个人的在线和离线行为的信息。至少部分地基于信息，确定一个或多个指标，反映在线广告和与品牌相关的离线行为之间的关联，反之亦然。至少部分地基于所述一个或多个度量中的至少一个，对在线广告活动或离线广告活动的至少一个参数进行优化。广告系列也可以是离线/在线联合活动。

12. 发明申请

US20120265605A1 MOBILE COUPON BASKET 审中-公开
标题翻译：手机篮子
公开(公告)号：US20120265605A1
公开(公告)日：2012-10-18
申请号：US13088257
申请日：2011-04-15
申请人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0239
摘要： Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.
摘要翻译：提供了一种技术，其中向诸如移动用户的用户提供广告筐应用，用户可以通过该广告筐应用来存储用户在线上进入或遇到的广告，包括促销或优惠券。存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。在检测到指示存储的广告的潜在使用的触发条件或条件时，向用户提供电子警报。与存储的广告的用户交互被跟踪并用于测量广告性能，其可以包括品牌参与价值。

13. 发明授权

US10360568B2 Customer state-based targeting 有权
公开(公告)号：US10360568B2
公开(公告)日：2019-07-23
申请号：US12726518
申请日：2010-03-18
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
IPC分类号： G06Q30/02
摘要： Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified.

14. 发明申请

US20110231244A1 TOP CUSTOMER TARGETING 审中-公开
标题翻译：顶级客户定位
公开(公告)号：US20110231244A1
公开(公告)日：2011-09-22
申请号：US12726556
申请日：2010-03-18
申请人： Tarun Bhatia , Eric Theodore Bax , Darshan V. Kantak
发明人： Tarun Bhatia , Eric Theodore Bax , Darshan V. Kantak
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0255 , G06Q30/0271
摘要： Techniques are provided for targeting of online advertisements. Methods are provided in which information including a top set of customers of an advertiser is obtained. Information is obtained relating to online and offline behavior of the top customers in association with one or more brands of the advertiser. For a particular top customer, based at least in part on behavior information relating to the particular top customer in association with the one or more brands, the particular top customer is targeted with an online advertisement.
摘要翻译：提供了针对在线广告的技术。提供了一种方法，其中获得包括广告主的顶层顾客的信息。获得与一个或多个品牌的广告客户相关的顶级客户的在线和离线行为的信息。对于特定的顶级客户，至少部分地基于与一个或多个品牌相关联的与特定顶级客户相关的行为信息，特定的顶级客户被定位为在线广告。

15. 发明申请

US20110191191A1 PLACEHOLDER BIDS IN ONLINE ADVERTISING 审中-公开
标题翻译：在线广告中的位置居民
公开(公告)号：US20110191191A1
公开(公告)日：2011-08-04
申请号：US12697773
申请日：2010-02-01
申请人： Eric Theodore Bax , David Reiley , Randall Lewis , Tarun Bhatia , Darshan V. Kantak
发明人： Eric Theodore Bax , David Reiley , Randall Lewis , Tarun Bhatia , Darshan V. Kantak
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： Some embodiments of the invention provide techniques for placing “placeholder” bids in an auction associated with online advertising marketplace. Placeholder bids can include bids that are not actually entered or placed in the auction or marketplace. Rather, placeholder bids can include hypothetical bids. Impacts of placeholder bids, should the placeholder bids have been entered or placed as actual bids, can be assessed. An assessment can include assessing an impact on auction and marketplace parameters, an impact on bid or campaign performance, and an impact on downstream parameters such as user behavior, such as associated conversions or purchasing.
摘要翻译：本发明的一些实施例提供了将“占位符”出价放置在与在线广告市场相关联的拍卖中的技术。占位符出价可以包括实际输入或放置在拍卖或市场中的出价。相反，占位符出价可以包括假设出价。如果占位符投标已经输入或放置为实际出价，则可以评估占位符投标的影响。评估可以包括评估对拍卖和市场参数的影响，对出价或广告系列效果的影响，以及对用户行为（如相关转化或购买）等下游参数的影响。

16. 发明授权

US08667133B2 Methods and systems for determining the effect of a host on network latency while delivering online ADS 有权
标题翻译：在提供在线ADS的情况下确定主机对网络延迟的影响的方法和系统
公开(公告)号：US08667133B2
公开(公告)日：2014-03-04
申请号：US13565531
申请日：2012-08-02
申请人： Ayman Farahat , Prasad Chalasani , Tarun Bhatia
发明人： Ayman Farahat , Prasad Chalasani , Tarun Bhatia
IPC分类号： G06F15/16
CPC分类号： H04L43/50 , G06Q10/06 , G06Q30/0241 , H04L41/5016 , H04L41/5035 , H04L43/0864 , H04L67/20 , H04L67/2804 , H04L67/288
摘要： Methods and systems for determining the effect of a host on network latency while delivering online ads are disclosed. Observational test data relating to one or more network latency tests conducted on a plurality of hosts may be obtained. A first group and a second group of hosts may be created, wherein the first group includes the host and the second group doesn't include the host. At least one predetermined metric for each of the first group and the second group is computed based on the test data. A ratio of the at least one predetermined metric for the first group to the at least one predetermined metric for the second group is computed. The host may then be ranked based at least in part on the ratio.
摘要翻译：披露了在提供在线广告时确定主机对网络延迟的影响的方法和系统。可以获得与在多个主机上进行的一个或多个网络延迟测试相关的观测测试数据。可以创建第一组和第二组主机，其中第一组包括主机，而第二组不包括主机。基于测试数据来计算第一组和第二组中的每一个的至少一个预定度量。计算第一组的至少一个预定度量与第二组的至少一个预定度量的比率。然后可以至少部分地基于该比例来将主机排名。

17. 发明申请

US20130054329A1 NET OFFER VALUES IN COUPON BASKET APPLICATIONS AND USAGE 审中-公开
标题翻译：网络优惠价值在篮球篮应用和使用
公开(公告)号：US20130054329A1
公开(公告)日：2013-02-28
申请号：US13223112
申请日：2011-08-31
申请人： Tarun Bhatia , Ayman Farahat
发明人： Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The present invention provides techniques including providing coupon basket and mobile coupon basket applications that include providing a graphical user interface including a set of informational items, such as in response to a shopping-related search query, relating to offers or deals relating to a purchase or acquisition. Each of the items may include an indication of a total, or net, cost of the purchase or acquisition, including such things as tax, shipping and any applicable advertisements or coupons, which may provide the user with a quick summary of purchase or acquisition options, along with the net cost associated with each.
摘要翻译：本发明提供了包括提供优惠券篮和移动优惠券篮应用的技术，其包括提供包括一组信息项的图形用户界面，诸如响应购物相关的搜索查询，涉及与购买有关的优惠或交易，收购每个项目可以包括购买或收购的总成本或净成本的指示，包括诸如税收，运输和任何适用的广告或优惠券的东西，其可以向用户提供购买或收购选项的快速摘要，以及与每个相关的净成本。

18. 发明申请

US20130297405A1 TIME SLICING IN ONLINE ADVERTISING EXPERIMENTATION 审中-公开
标题翻译：在线广告实验的时间推移
公开(公告)号：US20130297405A1
公开(公告)日：2013-11-07
申请号：US13462976
申请日：2012-05-03
申请人： Ayman Farahat , Tarun Bhatia , Eric Bax
发明人： Ayman Farahat , Tarun Bhatia , Eric Bax
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Techniques are provided that can be used in experimentation in online advertising. In an experiment, a short, recurring time interval during a period may be divided into a set of segments. Serving opportunities to users occurring during each of the segments may be associated with a particular specified experimental treatment. The short duration of the interval and segments may aid in reducing experimental bias by reducing variation in non-experimental variables between different treatment groups. User behavior following experimental treatment may be tracked and utilized in measurement of user response associated with the treatment. Results of the experiment may be utilized in optimizing aspects of an online advertising campaign.
摘要翻译：提供了可用于在线广告实验的技术。在一个实验中，在一段时间内短暂的重复的时间间隔可以被分成一组段。在每个细分期间发生的用户的机会可能与特定的特定实验治疗相关联。间隔和段的短期可能有助于通过减少不同治疗组之间非实验变量的变异来减少实验偏倚。可以跟踪实验治疗后的用户行为，并用于测量与治疗相关的用户反应。实验结果可用于优化在线广告活动的各个方面。

19. 发明申请

US20120310745A1 SYSTEM FOR MANAGING ADVERTISEMENTS AND PROMOTIONS 审中-公开
标题翻译：管理广告和促销的系统
公开(公告)号：US20120310745A1
公开(公告)日：2012-12-06
申请号：US13149453
申请日：2011-05-31
申请人： Tarun Bhatia , Ayman Farahat
发明人： Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A computer-implemented method of marketing includes identifying an opportunity to serve an advertisement or a promotion to a user. Information about the user is gathered. Through the use of at least one processor, an expected responsiveness of the user to advertisements is determined based on the gathered information. Through the use of the at least one processor, an expected responsiveness of the user to promotions is also determined based on the gathered information. The advertisement or the promotion is provided to the user based on the determined expected responsiveness of the user to advertisements and the determined expected responsiveness of the user to promotions.
摘要翻译：计算机实现的营销方法包括识别为用户提供广告或促销的机会。收集有关用户的信息。通过使用至少一个处理器，基于所收集的信息来确定用户对广告的预期响应性。通过使用至少一个处理器，还基于收集的信息来确定用户对促销的预期响应性。基于用户对广告的确定的预期响应性和用户对促销的确定的预期响应性，向用户提供广告或促销。

20. 发明授权

US08549103B2 Multisided audience-related hybrid measurements 有权
标题翻译：多重听众相关混合测量
公开(公告)号：US08549103B2
公开(公告)日：2013-10-01
申请号：US12900366
申请日：2010-10-07
申请人： Tarun Bhatia , Ayman Farahat
发明人： Tarun Bhatia , Ayman Farahat
IPC分类号： G06F15/16 , G06F15/167
CPC分类号： G06Q30/0203 , G06Q30/02
摘要： The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.
摘要翻译：本发明提供了用于观众相关测量的技术，包括使用基于面板的观众相关测量信息和基于普查的观众相关测量信息的混合技术。提供了技术，其中从多个提供实体获得基于面板的受众相关测量信息，并且获得一个或多个提供实体的基于普查的受众相关测量信息。获得的信息存储在数据库中。存储的信息可以提供给信息提供实体，并且可以用于校准或提高与观众相关的测量的准确性。

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