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    • 14. 发明授权
    • Request for information related to broadcast network content
    • 请求有关广播网络内容的信息
    • US08146126B2
    • 2012-03-27
    • US12467890
    • 2009-05-18
    • David DowneyBruce J. AndersonDaniel C. Wilson
    • David DowneyBruce J. AndersonDaniel C. Wilson
    • H04N7/173G06Q30/00
    • H04N7/17318G06Q30/0251H04N21/2543H04N21/44222H04N21/47202H04N21/6582H04N21/812
    • A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.
    • 提供信息请求(RFI)系统用于包括广播网络和互联网在内的通信网络。 在一个实现中,有线电视网络的观众使用用户遥控器将RFI输入(1)输入到数字机顶盒。 基于该RFI输入,数字机顶盒向RFI数据中心发送数据请求(2)。 RFI数据中心还从资产数据库接收资产数据(3),以将RFI输入(1)与特定资产相关联。 然后可以将RFI请求(4)发送到相应的资产提供商。 然后,资产提供者可以将这种资产或后续信息(5)的报告提供给RFI数据中心。 然后,RFI数据中心又可以通过网络门户或电子邮件(6)的访问向例如有线电视网络观众的用户数据终端提供资产或后续信息包, 。 数字机顶盒还可以记录来自用户的输入,以验证资产的消耗和跟踪数据请求。 使用这些信息,RFI数据中心或RFI平台可以根据用户对资产和/或数据请求的验证消费为网络用户建立的奖励账户授信价值。 此外,RFI数据中心或RFI平台可以用于收集消费者行为信息,包括在消费资产之后由用户做出的购买决定,并将消费者行为信息与用户的已验证资产消费相关联。