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11. 发明授权

US09236962B2 Generating reach and frequency data for television advertisements 有权
标题翻译：生成电视广告的覆盖面和频率数据
公开(公告)号：US09236962B2
公开(公告)日：2016-01-12
申请号：US12257879
申请日：2008-10-24
申请人： John Alastair Hawkins , Simon Rowe
发明人： John Alastair Hawkins , Simon Rowe
IPC分类号： G06Q30/00 , H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/24 , H04N21/258 , H04N21/266 , H04N21/466 , H04N21/658 , H04N21/81
CPC分类号： H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/2407 , H04N21/25891 , H04N21/26603 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.
摘要翻译：访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。设备频率指示通过使用特定观看设备呈现广告素材的次数。频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。估计观看群体的广告素材的特定频率值和设备频率。用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据观众人数。

12. 发明授权

US08745172B1 Pre-loaded identifiers to identify media content for mobile devices using captured audio 有权
标题翻译：预先加载的标识符，以识别使用捕获的音频的移动设备的媒体内容
公开(公告)号：US08745172B1
公开(公告)日：2014-06-03
申请号：US13118168
申请日：2011-05-27
申请人： Simon Rowe
发明人： Simon Rowe
IPC分类号： G06F13/00
CPC分类号： G06K9/6201 , G06F17/30743 , G06K9/46 , H04L29/08072
摘要： In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.
摘要翻译：通常，本公开的实施例涉及用于使用移动设备确定用户对定义的音频内容（例如，电视和音频广告）的潜在曝光的技术。在一个示例中，一种方法包括接收第一音频内容。该方法还包括生成第一音频内容的第一数字表示。该方法还包括访问数据结构，其中数据结构包含至少第二音频内容的至少第二数字表示。该方法还包括将第一数字表示与包含在数据结构中的至少第二数字表示进行比较，并且如果在数据结构中包含第一数字表示和至少第二数字表示之间存在匹配，则将消息发送到远程服务器指示匹配。

13. 发明授权

US09391829B1 Pre-loaded identifiers to identify media content for mobile devices using captured audio 有权
标题翻译：预先加载的标识符，以识别使用捕获的音频的移动设备的媒体内容
公开(公告)号：US09391829B1
公开(公告)日：2016-07-12
申请号：US13445508
申请日：2012-04-12
申请人： Simon Rowe
发明人： Simon Rowe
IPC分类号： G06F13/00 , H04L29/08
CPC分类号： G06K9/6201 , G06F17/30743 , G06K9/46 , H04L29/08072
摘要： In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.
摘要翻译：通常，本公开的实施例涉及用于使用移动设备确定用户对定义的音频内容（例如，电视和音频广告）的潜在曝光的技术。在一个示例中，一种方法包括接收第一音频内容。该方法还包括生成第一音频内容的第一数字表示。该方法还包括访问数据结构，其中数据结构包含至少第二音频内容的至少第二数字表示。该方法还包括将第一数字表示与包含在数据结构中的至少第二数字表示进行比较，并且如果在数据结构中包含第一数字表示和至少第二数字表示之间存在匹配，则将消息发送到远程服务器指示匹配。

14. 发明申请

US20150153181A1 SYSTEM AND METHOD FOR PROVIDING INDOOR NAVIGATION SERVICES 审中-公开
标题翻译：用于提供室内导航服务的系统和方法
公开(公告)号：US20150153181A1
公开(公告)日：2015-06-04
申请号：US13191732
申请日：2011-07-27
申请人： Andrew Gildfind , Simon Rowe , John Hawkins
发明人： Andrew Gildfind , Simon Rowe , John Hawkins
IPC分类号： G01C21/00 , G01C21/20 , G06F15/00 , G01C21/12
CPC分类号： G01C21/206
摘要： Aspects of a system and method for providing indoor navigation services are described herein. Aspects of the disclosure provide an efficient method for identifying a location of a client device using accelerometers, gyroscopes, cameras, and/or position markers. Elements of the system relate to the determination of particular user locations by receiving location information pertaining to position markers from a remote server. A client device may identify a position marker using a camera, a Radio Frequency Identification (RFID) chip, or other method. An identifier describing the position marker may be sent to a remote server, and the remote server may provide a precise location to the client device.
摘要翻译：这里描述了用于提供室内导航服务的系统和方法的方面。本公开的方面提供了使用加速度计，陀螺仪，照相机和/或位置标记来识别客户端设备的位置的有效方法。系统的元件涉及通过从远程服务器接收与位置标记有关的位置信息来确定特定用户位置。客户端设备可以使用相机，射频识别（RFID）芯片或其他方法识别位置标记。可以将描述位置标记的标识符发送到远程服务器，并且远程服务器可以向客户端设备提供精确的位置。

15. 发明授权

US08732277B1 Pre-loaded identifiers to identify media content for mobile devices using captured audio 有权
公开(公告)号：US08732277B1
公开(公告)日：2014-05-20
申请号：US13250877
申请日：2011-09-30
申请人： Simon Rowe
发明人： Simon Rowe
IPC分类号： G06F13/00
CPC分类号： G06K9/6201 , G06F17/30743 , G06K9/46 , H04L29/08072
摘要： In general, embodiments of the present disclosure are directed to techniques for determining a user's potential exposure to defined audio content (e.g., television and audio advertisements) using a mobile device. In one example, a method includes receiving first audio content. The method further includes generating a first digital representation of the first audio content. The method also includes accessing a data structure, wherein the data structure contains at least a second digital representation of at least second audio content. The method also includes comparing the first digital representation to at least the second digital representation contained in the data structure and if there is a match between the first digital representation and at least the second digital representation contained in the data structure, transmitting a message to a remote server indicating the match.

16. 发明申请

US20110185382A2 GENERATING REACH AND FREQUENCY DATA FOR TELEVISION ADVERTISEMENTS 审中-公开
标题翻译：生成用于电视广告的接收和频率数据
公开(公告)号：US20110185382A2
公开(公告)日：2011-07-28
申请号：US12247069
申请日：2008-10-07
申请人： John Hawkins , Simon Rowe
发明人： John Hawkins , Simon Rowe
IPC分类号： H04N7/025
CPC分类号： H04H20/14 , G06Q30/02 , H04H60/66 , H04N7/16 , H04N21/2407 , H04N21/25891 , H04N21/26603 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.
摘要翻译：访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率（例如，电视广告）。设备频率指示通过使用特定观看设备呈现广告素材的次数。频率特定达到值，指示用于向广告素材呈现指定次数的唯一查看设备的数量。估计观看群体的广告素材的特定频率值和设备频率。用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本（例如，观看群体的子集）的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据观众人数。

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