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    • 17. 发明申请
    • SYSTEM AND METHOD FOR DELIVERING SPONSORED LANDMARK AND LOCATION LABELS
    • 用于传递赞助的地名和位置标签的系统和方法
    • WO2010098938A2
    • 2010-09-02
    • PCT/US2010/022638
    • 2010-01-29
    • YAHOO, INC.KING, SimonHIGGINS, ChristopherDAVIS, Marc
    • KING, SimonHIGGINS, ChristopherDAVIS, Marc
    • G06Q30/00G06Q50/00
    • G01C21/3679G06Q30/02G06Q30/0259G06Q90/20H04W4/02
    • A method for constructing geo-location service replies (e.g. "You are near Bob's Café", or "Proceed one block north to Bob's Café") based on landmark-related relevance factors (e.g. if the user's location is close to a known landmark or sponsored location) to serve to a client terminal (e.g. a user's a mobile telephone, a smart phone, a GPS terminal). The system receives a user's geo-location service request (e.g. "Where am I"), and proceeds to construct one or more response candidates to service the user's geo-location service request. Candidate replies are then scored based on relevance factors (e.g. does the candidate location relate to the user's recent geo-service queries, is there a sponsored landmark in general proximity, etc), and high scoring geo-service replies are sent to the user's client terminal. In some cases, more than one relevance factor is considered (e.g. proximity relevance, visibility relevance, familiarity relevance, etc).
    • 根据地标相关的相关性因素(例如,如果用户的位置接近已知的地标或地理位置服务回复)(例如“您在Bob'sCafé附近”或“向Bob'sCafé北接一个街区”), (例如,用户的移动电话,智能电话,GPS终端)。 系统接收用户的地理位置服务请求(例如“我在哪里”),并且继续构建一个或多个响应候选来为用户的地理位置服务请求提供服务。 然后根据相关性因素(例如候选位置是否与用​​户最近的地理服务查询相关,是否有普遍接近度的赞助地标等)进行候选答复,并将高评分地理服务回复发送给用户的客户端 终奌站。 在某些情况下,考虑多于一个相关因素(例如邻近度相关性,可见性相关性,熟悉度相关性等)。