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91. 发明专利

NZ507649A Targeted advertisement using television delivery systems 未知
公开(公告)号：NZ507649A
公开(公告)日：2003-03-28
申请号：NZ50764999
申请日：1999-04-01
申请人： DISCOVERY COMMUNICAT INC
发明人： HENDRICKS JOHN , BONNER ALFRED E , MCCOSKEY JOHN S , SMUSSEN MICHAEL L
IPC分类号： G06Q30/02 , H04N21/25 , H04H20/00 , H04H20/10 , H04H60/43 , H04H60/64 , H04H60/65 , H04M1/57 , H04N5/44 , H04N5/445 , H04N5/45 , H04N5/60 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173
摘要： The multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations centre (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 297), databases (301) and processing hardware (285, 293) and software to accomplish these functions. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations centre (202) or the cable headend (208) generate a group assignment plan (293, 299) that assigns the television terminals (220) to groups, based on factors such as area of dominant influence and household income. A switching plan (291) is then generated that instructs the television terminals (220) to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks. The television terminals (220) record which channels were viewed during the program breaks, and report this information to the cable headend (208) and the operations centre (202). The reported information is used to generate billing for commercial advertisers, and to analyse viewer watching habits.

92. 发明专利

HK1048037A1 TARGETING ADVERTISEMENTS TO TELEVISION TERMINALS 未知
公开(公告)号：HK1048037A1
公开(公告)日：2003-03-14
申请号：HK02107794
申请日：2002-10-28
申请人： DISCOVERY COMMUNICAT INC
发明人： HENDRICKS JOHN S , BONNER ALFRED E , MCCOSKEY JOHN S , ASMUSSEN MICHAEL L
IPC分类号： H04N21/25 , G06Q30/02 , H04H20/00 , H04H20/10 , H04H60/43 , H04H60/64 , H04H60/65 , H04M1/57 , H04N5/44 , H04N5/445 , H04N5/45 , H04N5/60 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173 , H04N
摘要： A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 297), databases (301) and processing hardware (285, 293) and software to accomplish these functions. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center (202) or the cable headend (208) generate a group assignment plan (293, 299) that assigns the television terminals (220) to groups, based on factors such as area of dominant influence and household income. A switching plan (291) is then generated that instructs the television terminals (220) to remain with the program channel or to switch to one of the altemate feeder channels during the program breaks. The television terminals (220) record which channels were viewed during the program breaks, and report this information to the cable headend (208) and the operations center (202). The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits.

93. 发明专利

AU2002305114A1 System and method of message selection and target audience optimization 未知
公开(公告)号：AU2002305114A1
公开(公告)日：2002-10-15
申请号：AU2002305114
申请日：2002-03-28
申请人： SCHUMANN DOUGLAS F
发明人： SCHUMANN DOUGLAS F
IPC分类号： H04H1/00 , H04H60/33 , H04H60/64 , H04H60/82 , H04N7/173 , G06F17/60
摘要： A method and system that uses electronic message delivery combined with data collection techniques and data-mining methods to determine and enhance the effectiveness of a given communication and to optimize the target audience of the given communication. One embodiment of the system utilized in practicing the method also includes a means for collecting real-time, synchronized survey audience response data with respect to the videos presented and a data-mining tool for analyzing the data collected and the streaming videos presented. One embodiment of the system includes an audience manager (12), and invitation manager (14), and order manager (16), and a message manager (18). In one embodiment, the message manager (18) includes a testing process (20), a scoring process (22), a ranking process (24), and a response analysis process (26).

94. 发明专利

AU749446B2 Response capacity management in interactive broadcast systems by periodic reconfiguration of response priorities 未知
公开(公告)号：AU749446B2
公开(公告)日：2002-06-27
申请号：AU2501299
申请日：1999-04-29
申请人： WINK COMMUNICATIONS INC
发明人： TRAVAILLE TIMOTHY V , BRUBECK DAVID W
IPC分类号： G06F13/366 , H04H20/38 , H04H20/76 , H04H20/91 , H04H60/31 , H04H60/33 , H04H60/41 , H04H60/64 , H04H60/66 , H04N7/16 , H04N7/173 , H04N21/235 , H04N21/435 , H04N21/45 , H04N21/47 , H04N21/6543 , H04N21/8543
摘要： A system and method allow for the periodic re-configuring of broadcast receivers to control their storage of responses to interactive applications during a polling period. A broadcast server maintains a database of interactive applications each preferably associated with a program that will be broadcast. When the program is broadcast, an interactive application is inserted into the broadcast feed and delivered to a broadcast receiver such as a television set-top box. The broadcast receiver includes a processor, memory, and other hardware necessary to execute the interactive application. When executed, the interactive application generates a response which is transmitted to a local data center at, for example, the cable head-end. Generated responses have specific types. To manage the number and capacity of the system to receive responses, priority values are assigned to responses of different types. The priority values are based on the value of the responses to the provider of the interactive application, and established with respect to total response capacity, and an estimated response volume during a polling period. These priority values are assigned or updated preferably once each polling period, and transmitted to and stored in the broadcast receivers. Each broadcast receiver uses the priority value assignments to determine if it will execute and store responses for a currently received interactive application, or reserve memory capacity for higher priority responses.

95. 发明专利

BR9909391A 未知
公开(公告)号：BR9909391A
公开(公告)日：2002-06-11
申请号：BR9909391
申请日：1999-04-01
申请人： DISCOVERY COMMUNICAT INC
发明人： HENDRICKS JOHN SAMUEL , BONNER ALFRED EUGENE , MCCOSKEY JOHN SHELBY , ASMUSSEN MICHEL LOUIS
IPC分类号： H04N21/25 , G06Q30/02 , H04H20/00 , H04H20/10 , H04H60/43 , H04H60/64 , H04H60/65 , H04M1/57 , H04N5/44 , H04N5/445 , H04N5/45 , H04N5/60 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173
摘要： A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 297), databases (301) and processing hardware (285, 293) and software to accomplish these functions. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center (202) or the cable headend (208) generate a group assignment plan (293, 299) that assigns the television terminals (220) to groups, based on factors such as area of dominant influence and household income. A switching plan (291) is then generated that instructs the television terminals (220) to remain with the program channel or to switch to one of the altemate feeder channels during the program breaks. The television terminals (220) record which channels were viewed during the program breaks, and report this information to the cable headend (208) and the operations center (202). The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits.

96. 发明专利

MXPA00009649A ANUNCIO DIRIGIDO USANDO SISTEMAS DE ENTREGA DE TELEVISION. 未知
公开(公告)号：MXPA00009649A
公开(公告)日：2002-05-08
申请号：MXPA00009649
申请日：1999-04-01
申请人： DISCOVERY COMMUNICAT INC
发明人： MCCOSKEY JOHN S
IPC分类号： G06Q30/02 , H04H20/00 , H04N21/25 , H04H20/10 , H04H60/43 , H04H60/64 , H04H60/65 , H04M1/57 , H04N5/44 , H04N5/445 , H04N5/45 , H04N5/60 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173
摘要： Se diseno una novedosa arquitectura de canales multiples (265) para permitir la direccion de anuncios dirigidos a terminales de television (220) conectadas a un centro de operaciones (202) o a una central de cable (208). Los canales de programa llevan programas de television. La invencion usa equipos de recepcion de datos contracorriente (262, 275, 297), bases de datos (301) y equipos (285, 293) e instrucciones de procesamiento para lograr estas funciones. Durante los cortes comerciales en los programas de television, se despliegan los anuncios que tambien son transmitidos en el canal de programas. Sin embargo, los canales de un alimentador adicional llevan anuncios alternativos que pueden adecuarse mejor a cierto teleauditorio. El centro de operaciones (202) o la central de cable (208) genera un plan de asignacion de grupo (293, 299) que asigna las terminales de television (220) a grupos, con base en factores tales como el area de influencia dominante y las entradas domesticas. Entonces, se genera un plan de conmutacion (291) que da instrucciones a las terminales de television (220) para que permanezcan con el canal de programas o para que cambien a uno de los canales del alimentador alternativo durante los cortes del programa. Las terminales de television (220) registran que canales se vieron durante los cortes del programa, y reportan esta informacion a la central de cable (208) y al centro de operaciones (202). La informacion reportada se usa para generar la facturacion para los anunciantes comerciales, y para analizar los habitos de observacion del observador.

97. 发明专利

CA2414183A1 METHOD AND APPARATUS FOR TARGETING VIRTUAL OBJECTS 未知
公开(公告)号：CA2414183A1
公开(公告)日：2001-12-27
申请号：CA2414183
申请日：2001-06-19
申请人： DISCOVERY COMMUNICAT INC
发明人： BONNER ALFRED E , MCCOSKEY JOHN S , HENDRICKS JOHN S , ASMUSSEN MICHAEL L
IPC分类号： H04H20/38 , H04H20/93 , H04H60/33 , H04H60/64 , H04M1/57 , H04N5/44 , H04N5/445 , H04N5/45 , H04N5/60 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173 , H04N7/24
摘要： A method and an apparatus are used to target virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects availabl e for targeting are categorized and the categories are correlated to subscribe r information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information o r on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cab le headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displaye d, and report this information to the cable headends and the operations center. The reportedinformation is used to generate billing for commercial advertisers, and to analyze viewer watching habits. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

98. 发明专利

ES2160699T3 未知
公开(公告)号：ES2160699T3
公开(公告)日：2001-11-16
申请号：ES95909925
申请日：1995-03-13
申请人： KONINKL PHILIPS ELECTRONICS NV
发明人： CAUTLEY HUGH
IPC分类号： H03J1/00 , H04B1/16 , H04H20/00 , H04H20/28 , H04H20/86 , H04H60/29 , H04H60/51 , H04H60/64 , H04H60/65 , H04N7/088 , H04H1/00
摘要： Device and method for transmitting tuning data (transmission frequency, channel number) of broadcasting transmitters to receivers for user-friendly installation of the receivers. To this end, the device transmits tuning data packets. Each tuning data packet includes the tuning data of the transmitters which are receivable in a given area. Moreover, a reference packet (FIG. 3) is transmitted, in which the corresponding tuning data packet (32) is fixed for each area (34). In order to automate the installation without user interaction, the reference packet for each area incorporates the tuning data (31) of a transmitter which can be received only in that area using the tuning data. Where necessary, the tuning data is supplemented with a recognition label (33).

99. 发明专利

AU5145401A Method and system for electronically distributing, displaying and controlling advertising and other communicative media 未知
公开(公告)号：AU5145401A
公开(公告)日：2001-10-23
申请号：AU5145401
申请日：2001-04-06
申请人： GIACALONE LOUIS D JR
发明人： GIACALONE LOUIS D JR
IPC分类号： G06Q30/00 , H04H60/06 , H04H60/64 , H04L29/08 , H04N7/16 , G06F13/00 , G06F17/60 , H04N7/10
摘要： Methods of electronic scheduling for playback of media contents are disclosed. Discrete items of content are scheduled for play back based upon a schedule created by the integration of scheduling methods into a single scheduling algorithm. In a first scheduling method, a discrete item of content is assigned a frequency rating relative to other items of content. A second way to schedule is repeating a content item at specific intervals of time. A third scheduling method allows the content to be played at a specific date and time. A fourth scheduling method includes playing a content item upon receipt of a trigger event which is received from a source external to the scheduling system. And lastly, means are provided for selectively determining whether or not particular content is available for play in a particular venue or during a particular period of time.

100. 发明专利

NO20001392D0 未知
公开(公告)号：NO20001392D0
公开(公告)日：2000-03-16
申请号：NO20001392
申请日：2000-03-16
申请人： WORLDGATE COMMUNICATIONS INC
发明人： LEE JAE HEA EDWARD , KUNKEL GERARD , KRISBERGH HAROLD M , GROSKY AARON , AUGENBRAUN JOSEPH E
IPC分类号： G06F15/177 , G06F15/16 , H04H20/00 , H04H60/64 , H04H60/97 , H04L29/06 , H04L29/08 , H04N7/088 , H04N7/10 , H04N7/16 , H04N7/173 , H04N21/231 , H04N21/462 , H04N21/4782 , H04N21/81 , H04N21/858 , G06F
摘要： A system and method for accessing Internet-based and other information through a user television in a television distribution network enables a user to access and view information which is related to the programming content of a currently viewed television broadcast. This concept, known as channel hyperlinking, enables a television viewer to download Internet Web pages, and the like, which are related to a currently viewed advertisement, program, newscast, etc. To facilitate channel hyperlinking, each user of the system sends channel hyperlink requests through an upstream channel to a network headend by actuating a hyperlink button on a television remote control, for example. The network headend is interfaced to the Internet by means of an Internet Service Provider (ISP), and downloads HTML Web page data from the Internet to the requesting user. Each television broadcast to be linked to the Internet-based or other information is transmitted by the original broadcaster with an identification tag which identifies the Universal Resource Locator (URL) or address where the program content related information is located. The headend uses the ID tag with channel and time of request information to identify the location of the information to be downloaded to the user. Preferably, the information is pre-cached from the ISP to a headend cache in advance of the broadcast to facilitate quicker downloading of the information to the user.

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