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    • 93. 发明申请
    • DYNAMIC PRESENTATION OF TARGETED INFORMATION IN A MIXED MEDIA REALITY RECOGNITION SYSTEM
    • 混合媒体现实识别系统中目标信息的动态呈现
    • US20120166435A1
    • 2012-06-28
    • US13415756
    • 2012-03-08
    • Jamey GrahamJonathan J. Hull
    • Jamey GrahamJonathan J. Hull
    • G06F17/30
    • G06F17/30247G06F17/30017G06F17/30648G06F17/30699G06F17/30876G06K9/00463G06K9/6227G06K9/6262G06K9/6292
    • A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The third comparison engine compares the relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.
    • 上下文感知目标信息传递系统包括移动设备,MMR匹配单元,用于用户简档的多个数据库,用户上下文和广告信息,多个比较引擎和多个权重调节器。 移动设备被耦合以将图像补丁传送到MMR匹配单元,MMR匹配单元又进行识别以产生识别文本。 将识别的文本提供给第一和第二比较引擎以产生相关主题和相关广告。 相关主题和相关广告根据来自用户上下文数据库的信息进行调整,包括来自用户简档的位置,日期,时间等信息。 第三个比较引擎将相关主题和相关广告进行比较,以生成与用户感兴趣的主题最相关的一组最终广告,并将其投放到移动设备上。