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1. 发明申请

WO2008016212A1 DIGITAL BROADCASTING SYSTEM AND METHOD 审中-公开
标题翻译：数字广播系统与方法
公开(公告)号：WO2008016212A1
公开(公告)日：2008-02-07
申请号：PCT/KR2007/001500
申请日：2007-03-27
申请人： TU MEDIA CORP. , OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
发明人： OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
IPC分类号： H04N5/445
CPC分类号： H04N21/435 , H04N21/23424 , H04N21/235 , H04N21/2362 , H04N21/2368 , H04N21/26216 , H04N21/26283 , H04N21/4316 , H04N21/4341 , H04N21/44016 , H04N21/8106 , H04N21/812
摘要： The present invention relates to a digital broadcasting system and method. A digital broadcasting transmitting apparatus transmits an audio background screen using an idle band of a broadcasting channel, and a terminal receives the audio background screen and displays the audio background screen on a display device when playing digital audio broadcasting. According to the present invention, it is possible to positively and effectively advertise broadcast programs and deliver various kinds of events and commercials through a background screen of an audio channel of digital broadcasting.
摘要翻译：本发明涉及数字广播系统和方法。数字广播发送装置使用广播频道的空闲频带发送音频背景屏幕，并且当播放数字音频广播时，终端接收音频背景屏幕并在显示装置上显示音频背景屏幕。根据本发明，可以通过数字广播的音频信道的背景屏幕来积极和有效地宣传广播节目并且传送各种事件和广告。

2. 发明申请

WO2008016213A1 DIGITAL BROADCASTING SYSTEM AND METHOD 审中-公开
标题翻译：数字广播系统与方法
公开(公告)号：WO2008016213A1
公开(公告)日：2008-02-07
申请号：PCT/KR2007/001501
申请日：2007-03-27
申请人： TU MEDIA CORP. , OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
发明人： OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
IPC分类号： H04N5/445
CPC分类号： H04N21/435 , H04N21/23412 , H04N21/23424 , H04N21/235 , H04N21/236 , H04N21/2362 , H04N21/26216 , H04N21/26283 , H04N21/4383 , H04N21/44016 , H04N21/6143 , H04N21/6433 , H04N21/6543 , H04N21/812 , H04N21/8352
摘要： The present invention relates to a digital broadcasting system and method. A digital broadcasting transmitting apparatus transmits a channel change screen using an idle band of a broadcasting channel, and a terminal receives the channel change screen and displays the channel change screen on a display device during a channel change time. According to the present invention, it is possible to perform advertisement and public relations according to event and commercial plans of a service provider through various channel change screens. Further, it is possible to increase service satisfaction by providing things to see to a viewer during the channel change time, which may cause a sense of boring. In addition, according to the present invention, it is possible to create a new business model that aims at a niche market for advertisement.
摘要翻译：本发明涉及数字广播系统和方法。数字广播发送装置使用广播频道的空闲频带发送频道改变画面，并且终端在频道切换时间期间接收频道切换画面并在显示装置上显示频道切换画面。根据本发明，可以通过各种频道切换屏幕根据服务提供商的事件和商业计划来执行广告和公共关系。此外，可以通过在频道改变时间期间向观看者提供观看来增加服务满意度，这可能导致无聊感。此外，根据本发明，可以创建针对广告的利基市场的新商业模式。

3. 发明申请

WO2008016211A1 DIGITAL BROADCASTING SYSTEM AND METHOD 审中-公开
标题翻译：数字广播系统与方法
公开(公告)号：WO2008016211A1
公开(公告)日：2008-02-07
申请号：PCT/KR2007/001499
申请日：2007-03-27
申请人： TU MEDIA CORP. , OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
发明人： OH, Duk Won , EUN, Won Cheol , PARK, Heon Ju , CHOI, Ju Young , LIM, Jae Man , JUNG, Suk Woo , KIM, Kwang Ju
IPC分类号： H04N7/08
CPC分类号： H04N21/4786 , H04N21/235 , H04N21/2362 , H04N21/4345 , H04N21/435 , H04N21/478
摘要： The present invention relates to a digital broadcasting system and method. A digital broadcasting transmitting apparatus transmits message data using an idle band of a broadcasting channel. A terminal flickers a logo at the top of a standby screen so as to notify a recipient that the message data has been received, and displays a message on a screen when the recipient selects a shortcut key. According to the present invention, since a message can be sent without needing recipient's permission, and a message can be sent to a recipient who is not watching a broadcast program, the message can be sent according to a service provider's plan, inconvenience to the recipient when the recipient receives a message while watching the broadcast program can be reduced, and the message is stored in a storage unit of a terminal and can be rechecked. Accordingly, a service for providing information and advertisement to the recipient can be reinforced. In addition, since the message is transmitted using a broadcasting channel in which an idle band is generated, a band is not additionally allocated, thereby improving economic efficiency.
摘要翻译：本发明涉及数字广播系统和方法。数字广播发送装置使用广播频道的空闲频带来发送消息数据。终端在待机屏幕的顶部闪烁标志，以便通知接收者消息数据已经被接收，并且当接收者选择快捷键时，在屏幕上显示消息。根据本发明，由于可以在不需要接收者的许可的情况下发送消息，并且可以向没有观看广播节目的接收者发送消息，所以可以根据服务提供商的计划发送消息，对接收者的不便当接收者收到消息时，可以减少广播节目的观看次数，并将消息存储在终端的存储单元中，并且可以重新检查。因此，可以加强向接收者提供信息和广告的服务。此外，由于使用生成空闲频带的广播信道发送消息，所以不附加分配频带，从而提高经济效率。

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