The present application relates to the field of multimedia. Disclosed are an interactive video creation method and apparatus, a device, and a readable storage medium. The method comprises: displaying a creation interface of an interactive video, the creation interface comprising a video editing preview area and a component editing area; setting a first interactive segment in the video editing preview area; in response to a selection operation on an information viewing option, setting an information viewing component at a target scene location in the first interactive segment; and generating an interactive video according to the information viewing component set in the first interactive segment. In the process of creating the interactive video, the first interactive segment is set in the interactive video, and the information viewing component is set in the first interactive segment, so that information content and interaction forms of the interactive segment in the interactive video are increased, and a user can view information of the first interactive segment by means of the information viewing component, thereby improving human-computer interaction efficiency in an interaction process with the interactive video.