基本信息:
- 专利标题： TECHNIQUES FOR DYNAMIC DIGITAL ADVERTISING
- 申请号：PCT/US2019/052144 申请日：2019-09-20
- 公开(公告)号：WO2020061446A1 公开(公告)日：2020-03-26
- 发明人： TURNER, Jeffrey, Mark , HICKS, Amanda , LEMIEUX, Matthew, Philip , LIN, Hongliang, Eric , ZUCKER-SCHARFF, Aram, Jason , WALLS, Christian, Derrick , PABLEO, Brittany
- 申请人： WP COMPANY LLC
- 申请人地址： 1301 K Street NW Washington, DC 20071 US
- 专利权人： WP COMPANY LLC
- 当前专利权人： WP COMPANY LLC
- 当前专利权人地址： 1301 K Street NW Washington, DC 20071 US
- 代理机构： ANDERSON, Thomas, E. et al.
- 优先权： US62/734,734 20180921
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02 ; H04N21/00 ; H04N21/83
摘要：
Techniques for dynamic digital advertising are disclosed. In one particular embodiment, the techniques may be realized as a dynamic advertising method comprising: receiving, by a computer processor associated with a dynamic advertising device, from a client device, first advertising content information including timepoint data for a playback event associated with first advertising content of a first advertising slot on a webpage; configuring, by the computer processor, a recall request for the first advertising content, the recall request including identification data associated with the first advertising content and specifying a timepoint obtained from the timepoint data; receiving, by the computer processor, from the client device, first advertising content resume request; and requesting, by the computer processor, for the client device, using the recall request, timepoint-configured first advertising content having a playback start time equal to the timepoint.