Disclosed is an infrared reflective heater, comprising: a heater main body, comprising an infrared ray heating structure and an infrared ray reflection structure, wherein the infrared ray heating structure is used as a heating heat source, and the infrared ray reflection structure is disposed behind the infrared ray heating structure; a video capturing mechanism, comprising a video acquisition unit, a parameter extraction unit and a data estimation unit, wherein the video acquisition unit is used for acquiring video data around the heater main body to output a currently acquired image frame; and a type analysis device, connected to the video capturing mechanism and used for receiving the currently acquired image frame and analyzing amplitudes of various noises present in the currently acquired image frame so as to determine the type of a primary noise with the maximum amplitude and the type of a secondary noise with the second maximum amplitude. In the infrared reflective heater, an electronic assistance function of the heater is extended.