基本信息:
- 专利标题： PARAMETERIZING NETWORK COMMUNICATION PATHS
- 申请号：PCT/US2017/034267 申请日：2017-05-24
- 公开(公告)号：WO2018136108A1 公开(公告)日：2018-07-26
- 发明人： JAMES, Gavin , LEWIS, Justin
- 申请人： GOOGLE LLC
- 申请人地址： 1600 Amphitheatre Parkway Mountain View, California 94043 US
- 专利权人： GOOGLE LLC
- 当前专利权人： GOOGLE LLC
- 当前专利权人地址： 1600 Amphitheatre Parkway Mountain View, California 94043 US
- 代理机构： KHAN, Shabbi S. et al.
- 优先权： US15/408,861 20170118
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
Systems and methods of parameterizing network communication paths are provided. The system can identify a network communication path traversed by a plurality of client computing devices via a network protocol. The system can generate, based on a parameter of the network communication path and an attribute of each of a plurality of keywords to the hyperlink on the first web page that directed the plurality of client computing devices to the second web page via the network protocol, a weight data structure with a scalar value for each of the plurality of keywords. The system can select, based on a comparison of the scalar value for each of the plurality of keywords, a keyword of the plurality of keywords to input into an online content selection process to select the content item in response to a request for content received from a client computing device.
IPC结构图谱:
| G | 物理 |
| --G06 | 计算；推算；计数 |
| ----G06F | 电数字数据处理 |
| ------G06F17/00 | 特别适用于特定功能的数字计算设备或数据处理设备或数据处理方法 |
| --------G06F17/30 | .信息检索；及其数据库结构 |