基本信息:
- 专利标题: PRODUCT MARKETING MAGAZINE RIDER
- 专利标题(中):产品营销杂志骑士
- 申请号:PCT/US2014000201 申请日:2014-10-22
- 公开(公告)号:WO2015060886A3 公开(公告)日:2015-11-05
- 发明人: HUSMANN MARK
- 申请人: FRAGRANCE MARKETING LLC
- 专利权人: FRAGRANCE MARKETING LLC
- 当前专利权人: FRAGRANCE MARKETING LLC
- 优先权: US201313998372 2013-10-24
- 主分类号: B65D5/42
- IPC分类号: B65D5/42 ; B65D73/00
摘要:
A publication and product delivery package is disclosed which permits product samples to be packaged and displayed along the binding (or "spine") of a publication, such as a magazine, or an object of similar size, and delivered to a purchaser of that publication utilizing standard delivery services, such as the United States Postal Service, even when such products may be otherwise loose, liquid, or fragile, and despite the stresses and impacts of such packaging, display, and delivery. In a novel marketing method, the publication package allows a product distributor to include additional attractive marketing text arid images alongside product sample containers, and coordinated with similar text and images impressed on the delivered product sample containers, to achieve high-impact and memorable promotion with little delivery costs over the cost of delivering the publication alone.
摘要(中):
公开了一种出版物和产品交付包,其允许沿着出版物(例如杂志或类似大小的对象)的装订(或“脊柱”)包装和显示产品样品,并将其交付给该出版物的购买者 使用标准的送货服务,如美国邮政局,即使这些产品可能会松动,液体或脆弱,并且尽管这种包装,展示和交付的压力和影响。 在一种新颖的营销方法中,出版物包允许产品经销商在产品样品容器之外添加更有吸引力的营销文字和图像,并与所交付产品样品容器上印有的类似文字和图像进行协调,以实现高影响力和令人难忘的促销活动 交付成本低于单独出版物的成本。