Tokens containing a unique identification code that allow admission or access to entertainment or personal services are sold and distributed. A seller- distributor node on a global computer network affects transactions that exchange tokens for payment. A base ticket value is determined based on a price range for a subject service. A ticket manager engine translates the price range into a ticket level. End users/ticket holders present the leveled ticket for redemption of the particular service from a participant's service provider. Tickets are thus redeemed at variable rates for equivalent services. An online distributor or portal in the primary and/or secondary market may employ the ticket manager engine and ticket leveling. As a result, the distributor offers/sells leveled tickets. The token may be in the form of an electronic ticket, a bar code, an email message, an electronic message, a code number or machine readable data/code.