基本信息:
- 专利标题： SYSTEM AND METHOD OF VIDEO PLAYER COMMERCE
- 专利标题（中）：视频播放器商业系统与方法
- 申请号：PCT/US2004/017547 申请日：2004-06-02
- 公开(公告)号：WO2005001613A2 公开(公告)日：2005-01-06
- 发明人： ACKLEY, Jonathan , CAREY, Christopher, T. , CARR, Benn , POOLE, Katie
- 申请人： DISNEY ENTERPRISES, INC. , ACKLEY, Jonathan , CAREY, Christopher, T. , CARR, Benn , POOLE, Katie
- 申请人地址： 500 South Buena Vista Street, Room 111, Burbank, CA 91521-0158 US
- 专利权人： DISNEY ENTERPRISES, INC.,ACKLEY, Jonathan,CAREY, Christopher, T.,CARR, Benn,POOLE, Katie
- 当前专利权人： DISNEY ENTERPRISES, INC.,ACKLEY, Jonathan,CAREY, Christopher, T.,CARR, Benn,POOLE, Katie
- 当前专利权人地址： 500 South Buena Vista Street, Room 111, Burbank, CA 91521-0158 US
- 代理机构： MADDUX, Margo
- 优先权： US60/475,251 20030602; US10/859,732 20040602
- 主分类号： G06F
- IPC分类号： G06F
摘要：
The present disclosure provides the ability to purchase products featured in a video through use of an consumer video playback device, such as a DVD or High-Definition video player. A video disc in accordance with the present invention includes a video that is specially encoded with commands or triggers that correspond with the display of a product for advertisement or sale. The video disc may for example be a DVD, and the video may be a movie. The playback device is configured to recognize these triggers and indicate to the user that a product may be available for purchase. When a product is displayed in the video, an indicator appears on the screen which indicates to the user that this product is available for purchase.
摘要（中）：
本公开提供了通过使用诸如DVD或高清晰度视频播放器的消费者视频回放设备来购买视频中特征的产品的能力。 根据本发明的视频盘包括特定编码的与用于广告或销售的产品的显示相对应的命令或触发器的视频。 视频盘可以例如是DVD，并且视频可以是电影。 回放设备被配置为识别这些触发并且向用户指示产品可以可用于购买。 当视频中显示产品时，屏幕上会显示一个指示，指示用户可以购买此产品。