A transfer recording material (10) allowing the production of customized holographic images is described. The transfer recording material comprises a multilayer structure on a carrier forming a plurality of panels (20, 22). A portion of the multilayer structure corresponding to a panel (20) comprises an embossable layer (holographic layer) wherein each pixel (1,2,...,n) is configured to reflect incoming light at a predetermined angle alphal. Each pixel (1'2',...m') corresponding to the embossable layer of an adjacent panel is configured to reflect incoming light at a different predetermined angle alpha2. The transfer recording material can have as many panels as desired by a particular application, each of the layers having an embossable layer with pixels configured to reflect incoming light at a certain angle alphan.The transfer material is therefore formed by a plurality of spaced-apart panels each of which comprises an embossable holographic layer reflecting light at a predetermined angle different from that of other panels. Upon activation of a surface of a printer head, pixels from different panels transfer onto a substrate, forming a desired customized holographic design.