基本信息:
- 专利标题： SYSTEM AND METHOD OF TARGETED MARKETING
- 专利标题（中）：目标市场的系统与方法
- 申请号：PCT/US9822613 申请日：1998-10-26
- 公开(公告)号：WO9922328A8 公开(公告)日：1999-06-24
- 发明人： JONES CHARLES L III , EGINTON WILLIAM A
- 申请人： MARKETSWITCH CORP , JONES CHARLES L III , EGINTON WILLIAM A
- 专利权人： MARKETSWITCH CORP,JONES CHARLES L III,EGINTON WILLIAM A
- 当前专利权人： MARKETSWITCH CORP,JONES CHARLES L III,EGINTON WILLIAM A
- 优先权： US95867597 1997-10-27
- 主分类号： G06Q10/06
- IPC分类号： G06Q10/06 ; G06Q30/02 ; G06F17/60
摘要：
A system and method of targeted marketing to consumers, including businesses and associates, based upon the financial characteristics of the consumer, type offer being made and the channel of communication for delivery of the offer. The consumer is characterized based upon financial, behavioral, and socioeconomic factors. The offer is characterized based upon the consumer and the potential for the consumer accepting the offer. The channel of communication for delivery of the offer is also characterized and combined with the consumer and consumer-offer characteristics to arrive at a net present value of the offer to be made. If the net present value is sufficient the offer is processed and presented to the consumer. If the net present value is not sufficient, the offer is revised to present a better value to the consumer (or discarded if the required offer value can not be created) thereby enhancing the chances that the consumer will accept the offer in question. In this way the system and method of the target marketing creates value in both releasing, and not releasing specific offers.
摘要（中）：
基于消费者的财务特征，正在进行的类型报价以及用于交付报价的通信渠道，向消费者（包括企业和联营公司）进行有针对性的营销的系统和方法。 消费者的特征是基于财务，行为和社会经济因素。 该报价的特点是消费者和消费者接受报价的潜力。 用于交付报价的通信渠道也被特征化并结合消费者和消费者提供特征，以获得要提供的净现值。 如果净现值足够，报价将被处理并提交给消费者。 如果净现值不足，则对报价进行修改，以向消费者呈现更好的价值（如果不能创建所需的报价值，则丢弃），从而增加消费者接受有关报价的机会。 以这种方式，目标营销的系统和方法在释放和不发布特定优惠方面创造价值。